Be sure to read this new post by HubSpot with a focus on Content Marketing:
70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy.
If you are interested in Content Marketing, have a look at "How to boost your content from 0 to 100 within 1 day." here in the AX Blog. The whole article from the HubSpot Blog you can find here. Reading time: 6 minutes