140% More Website Visits after Launching an Automated Newsstream

The continuous production of new content is important, no question. If you want to attract more visitors to your website, you need to continually create new content and share it across multiple channels to gain visibility. However, this is often not possible in addition to day-to-day business. We at AX Semantics have the same problem. We publish articles as often as we can, but we don’t make it as continuous as we want. And this is how the idea for the automated Newsstream came up, which we launched on 1 March for our channels.

First Insights: What Successes Does the Newsstream Generate?

Since then we have been curating articles from selected sources on magazine.ax-semantics.com and text-gold.de–fully automatically. Of course, we also define the topics ourselves in order to share only relevant content. Sound confusing? No problem, we’ll explain step by step what happens in the background later. First of all, we will focus on the numbers, because: already in the first three months our website visits have more than doubled in comparison to the three months before (+ 140 %).

The Content Concept

Our ratio of self-written articles to Newsstream posts is approximately 1 to 4. We have not deliberately created this ratio; it is the result of the frequency of our articles and the number of selected topics and sources for the Newsstream, and it may change in the future. What we are seeing: the long, self-created articles are viewed more often than the Newsstream posts. However, since there are significantly more Newsstream posts than those we create, the click-through ratio is almost balanced.

4 Things You Need for the Automated Newsstream

  1. News sources you want to share content from and keywords you want to share articles about.
  2. A Feedly account for summarizing and compiling news feeds from the chosen sources.
  3. An AX NLG CLOUD account to generate teaser texts for your channels.
  4. A Zapier account to automate workflows between Feedly, the AX NLG Cloud, and your channels.

How to Set Up a Newsstream

Just want to increase your social media reach? Then the Newsstream for Social Media fits best. If you also have a Blog, you can link the Newsstream to your Social Media channels and your blog. We’ll show you step by step how it works for both variants:

Social Media only

1. Choose your SOURCES

  • Find your sources of interest, such as blogs or news pages from which you want to automatically share content via social media. 
  • We will aggregate them with you in Feedly, a news aggregator application that compiles news feeds from online sources.
  • From there, the news data will be imported automatically into the AX NLG platform via Zapier.

2. Adapt the SOCIAL MEDIA TEASERS

  • The AX Newsstream Project contains teaser text sentences with which you can automatically announce news articles via social media
  • You can customize them as you wish. You also specify the topics on which you want to share posts from the sources. 
  • As soon as a news article is published, the AX NLG Cloud generates a teaser text for it.

3. Connect your SOCIAL MEDIA CHANNELS

  • The texts, including links to the original source, are sent back to Zapier and from there shared on your connected social media channels
  • Every time interesting news is published, a post is automatically sent to your channel. 
  • The benefit: you continuously share interesting content fully automatically and enlarge your community and visibility.

Social Media & Blog

1. Choose your SOURCES

  • Find your sources of interest such as blogs or news pages from which you want to automatically share content via social media. 
  • We will aggregate them with you in Feedly, a news aggregator application that compiles news feeds from online sources.
  • From there, the news data will be imported automatically into the AX NLG platform via Zapier.

2. Adapt the TEASERS

  • The AX Newsstream Project contains teaser texts with which you can automatically announce news articles via social media and blogs
  • You can customize them as you wish. You also specify the topics on which you want to share posts. 
  • As soon as a news article is published, the AX NLG Cloud generates teaser texts for the different channels.

3. Connect your CHANNELS

  • The texts are sent back to Zapier and from there shared on your connected social media channels and blogs: the social media posts contain a link to the related blog post, and the blog posts contain the link to the original sources
  • Every time interesting news is published, a post is automatically sent to your social media channels and blog. 
  • The benefit: You continuously share interesting content fully automatically AND attract more visitors to your blog.

Let's check you out!

Find out if our Software will help your Business:

Congratulations - your use case has huge potential to make content creation with AX Semantics faster and easier.

Sign up and start the free tour through the tool!

Congratulations - your use case has huge potential to make content creation with AX Semantics faster and easier. You can generate texts in up to 110 languages and streamline translation processes.

Sign up and start the free tour through the tool!

Nice Use Case for our software! With AX Semantics, these things can be excellently generated automatically and thus save a lot of resources. To automatically generate texts, our tool needs data as an information base.

Let's have a conversation to find out what information could serve as a basis for your texts.

Just fill out the form and one of our content experts will contact you!

With AX Semantics, data-based written content can be excellently generated automatically and thus save a lot of resources.

However, you only need a relatively small amount of text. Our tool, instead, is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints.

If you are curious, feel free to take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, data-based written content can be excellently generated automatically and thus save a lot of resources.

Our tool is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about category texts? Or personalized newsletters?

Take the free tour through the tool and see if it might be worth it for you.

AX Semantics is normally used to bring your data into written content. Signup for the free tour and see how that works with a real example - and then let's see together what we could do for you?

You have the best prerequisites to make repetitive writing faster and easier with AX Semantics. Number-based reports, studies or forecasts can be automated excellently with AX Semantics and thus save a lot of resources.

Sign up and start the free tour through the tool!

Using AX Semantics can save you a lot of resources. To automatically generate texts, our tool needs data as an information base.

Let's have a conversation to find out what information could serve as a basis for your texts.

Just fill out the form and one of our content experts will contact you!

With AX Semantics, category or product content can be excellently generated automatically and thus save a lot of resources.

However, you only need a relatively small amount of text. Our tool, instead, is more worthwhile the larger the amount of text you need - or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about category texts? Or personalized newsletters?

If you are curious, feel free to take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, listing content can be excellently generated automatically and thus save a lot of resources.

However, you only need a relatively small amount of text. But this can be used in real time applications, driving your users to signup faster and better!

If you are curious, feel free to take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, category or product content can be excellently generated automatically and thus save a lot of resources.

Our tool is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about category texts? Or personalized newsletters?

Take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, listing content can be excellently generated automatically and thus save a lot of resources.

Our tool is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about real time applications, driving your users to convert faster and better?

Take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, written content can be excellently generated automatically and thus save a lot of resources.

Our tool is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about real time applications, driving your users to convert faster and better?

Take the free tour through the tool and see if it might be worth it for you.

With AX Semantics you can bring your data into written content. Signup for the free tour, and see how that works with a real example.

AX Semantics is normally used to bring your data into written content. Signup for the free tour, and see how that works with a real example. - and then let's see together what we could do for you?

AX Semantics is especially worthwhile to use it if you create a lot of repetitive content. In terms of content, the texts you create always say something different, but the "events" repeat themselves. And that is also the point at which the tool scales.

Blog posts are usually not repetitive and not based on structured data. Therefore the implementation of blog posts is not the optimal use case.

If you are curious, feel free to take the free tour through the tool and see if it might be worth it for you.

This is Data: Data

Your use case might not be ideal to use text automation

Why? Our tool follows the rules resulting from the underlying data when generating content. For example, these can be tables with product, weather or other event data. If no data is available, the software does not know what to write about - therefore data is the basic requirement.

Tired of receiving automated sales mails? We are happy to explain how you can personally get value from Automated Writing. Just leave us your number and we will call you back - no strings attached.

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