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32 (Surprising?) Ways to Define a Home Run in Content Marketing

Here's an informative post about Content Marketing: You know what a home run is in baseball – it gets the biggest crowd reaction. But what’s its equivalent in content marketing? We asked Content Marketing World 2019 speakers to define it.
Read more at the Content Marketing Institute​ Blog!

7 Steps to Leverage Outreach Emails to Support Your Content Marketing

Today this article by mention on the topic of Content Marketing crossed our path: Content may be king, but what good is that if nobody sees it? With more than 5 million blog posts … Continue reading 7 Steps to Leverage Outreach Emails to Support Your Content Marketing
The post 7 Steps to Leverage Outreach Emails to Support Your Content Marketing appeared first on The Mention Blog.
You can find the whole article in the mention​ Blog. Reading time: 8-9 minutes

Make Your Content Marketing Strategy Useful – Do It in Visuals

An interesting article​ about ​Content Marketing:
Do execs’ eyes gloss over when you present the brand’s content marketing strategy? Is the text-based document collecting dust on your team’s desks? Ensure that your content marketing strategy is understood – and used – think visuals. Continue reading →
The post Make Your Content Marketing Strategy Useful – Do It in Visuals appeared first on Content Marketing Institute.
Read more at the Content Marketing Institute​ Blog!

Content Is NOT the Same as Content Marketing

We have an article about Content Marketing for you:
An e-book is not content marketing. Social media posts are not content marketing.
Want to read more? Visit the Content Marketing Institute​ Blog.

7 Tips to Increase Your Content Marketing Strategy’s Conversion Rates

Mention published an interesting article about Content Marketing:
Creating a compelling conversion-oriented content is important for an effective content marketing campaign. This kind of content writing attracts and … Continue reading 7 Tips to Increase Your Content Marketing Strategy’s Conversion Rates
The post 7 Tips to Increase Your Content Marketing Strategy’s Conversion Rates appeared first on The Mention Blog.
Read more at the mention​ Blog! Reading time: 5-6 minutes

SaaS Content Marketing: 5 Proven Strategies to Earn Links

We have an article about Content Marketing for you:
Links to blog posts or long-form resources increase their search visibility and build awareness. They also help sites rank for bottom-of-funnel terms—a rising tide lifts all boats.
Want to read more? Visit the CXL​ Blog. Reading time: > 10 minutes

How Amadeus Is Rocking The Digital Transformation Journey

CMO published an interesting article about digital transformation:
Regardless of which industry brands operate in, they have one thing in common: the need to constantly adapt to the new world of digital interactions. For Amadeus, a leading technology provider for the travel industry, this means more than simply investing in new technologies that get customers excited.
Read more at the CMO​ Blog!

5 Content Marketing Idea for August 2019

Here's an interesting post about Content Marketing: In August, consider focusing your business's content marketing efforts on senior citizens, your product or brand story, technologies that were invented or patented in August, things to do during the month, and the growing interest in veganism. The post 5 Content Marketing Idea for August 2019 appeared first on Practical Ecommerce.
Want to read more? Visit the PracticalEcommerce​ Blog.

A Crash Course in ABM-Powered Content Marketing

We found a great article about Content Marketing for you:
A transformational approach like account-based marketing can be worth the extra effort for B2B companies. ABM can add targeting precision, enhance team collaboration, and drive stronger bottom-line results from content marketing.
Want to read more? Visit the Content Marketing Institute​ Blog.