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The benefits of using marketing automation

Here's an interesting post about Marketing Automation: Marketing automation platforms offer numerous benefits bystreamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Please visit Marketing Land for the full article.
Want to read more? Visit the Marketing Land​ Blog.

The Weekly Wrap: Is TV Advertising the Next Frontier for Content Marketing?

Content Marketing Institute published an interesting article about Content Marketing:
Robert Rose offers a fresh take on Best Buy using its website for new revenue opportunities. Plus, hear from the founder of the Native Advertising Institute and click on an article about how to do native ads the right way.
Want to read more? Visit the Content Marketing Institute​ Blog.

Automated Product Texts at Schäfer Shop

Harry Olfert was available for an interview about his work with AX Semantics. His experiences are certainly interesting for everyone who is involved in content creation for products.   1. Please introduce yourself to our readers.  My name is Harry Olfert, I am 40 years old, married and father of three children.  Since 2005 I […]