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Ad Age Content Marketing Finalists Are Ads. It’s Wrong and It Matters.

We found an informative article about Content Marketing: This post is a bit of a rant and a mea culpa. CMI’s Robert Rose takes on Ad Age’s erroneous description of content marketing in its latest awards – and why it matters.
Read more at the Content Marketing Institute​ Blog!

The benefits of using marketing automation

We found an interesting article about Marketing Automation for you:
Marketing automation platforms offer numerous benefits bystreamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Please visit Marketing Land for the full article.
Want to read more? Visit the Marketing Land​ Blog.

Exposure of the biggest Myths of Content Automation

– Reading Time: 4 minutes – More and more companies in e-commerce generate unique and high-quality SEO texts with the software by AX Semantics and profit from the opportunities. Nevertheless,

4 Content Marketing Goals That Really Matter to the Business

Today this article by Content Marketing Institute on the topic of Content Marketing crossed our path: Here’s the truth. Brand awareness ­– everybody’s favorite­ content marketing goal – isn’t going to cut it.
You can find the whole article in the Content Marketing Institute​ Blog.

Pay Attention to These SEO Trends in 2020 and Beyond

Today this article by Moz on the topic of SEO trends crossed our path: Posted by Suganthan-MohanadasanWithout a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns.
Want to read more? Visit the Moz​ Blog. Reading time: > 10 minutes

5 Content Marketing Ideas for March 2020

An interesting article​ about ​Content Marketing:
Content marketing is the act of creating content and then publishing and distributing it with the goal of attracting, engaging, and retaining customers. To help achieve these ends, here are five content marketing ideas your company can try in March 2020.
Want to read more? Visit the PracticalEcommerce​ Blog.