How long do you spend updating your product descriptions, laboriously making alterations as prices or specifications change, or adding fresh products when your range expands?
Traditionally, content creation, particularly when it comes to product descriptions, has been an arduous, never-ending task. Wouldn’t it be great if the technology was involved in generating and maintaining high-quality, accurate and relevant product descriptions to be completed automatically?
Used correctly, automated content provides exactly this, creating highly readable copy that can be altered or updated in minutes! Sound too good to be true? Read on to discover how automated content is transforming the way in which eCommerce operates, providing a fast, responsive tool for keeping product data current, readable and accurate.
In the first instance, information from your product database (e.g. a PIM product information management or MDM (Master Data Management) system is used as the basis for automated content creation. Using a series of parameters, users then instruct the automated content software on how to proceed. There are numerous variables which the software can use to refine product descriptions. The aim is to make it easier for customers to find what they need.
Products can be grouped by variables such as size, material, colour, style, purpose and various style features (for example, jackets may be categorised and described as: bomber; shearling; quilted; blazer; biker; leather; slim fit and so on). Once the various fields are set up, the software will automatically ensure that products that fall within a particular field carry the relevant information as part of the description.
For example, if all jackets are to be subject to 20% off for the day as part of a flash sale event. It’s possible to change all jacket descriptions to reflect this change in a single transaction. This enables thousands of different jacket descriptions to reflect the fact that there’s a 20% drop in their price. The description does not need to be changed manually.
The ability to make wide-ranging changes in product data not only spans many different categories. It also allows changes to be made simultaneously even if the product descriptions are in several different languages or relate to many different groups of products.
The set up is initially quite time-consuming. After setting up the first fields and parameters, it is possible to gradually refine and increase the number of commands given to the software to create the automated content.
Automated content works best when it is applied to a set of different products which, nevertheless, have similarities. Rather than note down characteristics such as style features or material benefits separately on each relevant description. Automated content allows you to display a relevant characteristic on every project. The characteristic is covered by inputting a rule set.
For example, it’s possible for every jacket which is manufactured using a breathable fabric to have this attribute stated as part of the product description. Ideal for product descriptions, due to the rule-bound nature of much of the material used in these pieces of copy.
Depending on the type of automated content software it’s possible to create far more than simply product descriptions.
In today’s highly competitive online business environment, automated content can be helpful for many companys in E-Commerce. Your data can be more responsive, accurate and relevant than that of the competition!
Automated content is of particular use for sellers who have a large volume of products which are virtually impossible to control and update manually. Particularly if the products span a number of different categories. Or have an international reach which requires that descriptions are translated into several different languages. Automated content is a vital tool that can ensure product data remains relevant.
Ideal for Amazon sellers, automated content can also be used by almost any organisation that sells a variety of different products online. Whether businesses want to improve the quality of the information they give customers or widen their use of automated content to enhance other areas of the customer experience. The software is a versatile tool that can make a positive difference in a variety of ways.
The rise of automated content is seen as a way to “do more with less” whilst letting AI take the strain.Driven partly by a need to keep pace with customer demand, as well as the necessity of enhancing the customer experience, keeping overheads to an absolute minimum and optimising sales in a demanding and sometimes hostile setting. As time goes on, it is expected that automation is likely to take over a growing share of work which is currently completed manually. Automated content is a good place to start a more efficient and high functioning future.
How is the corona pandemic changing the way content teams work? How is user behaviour changing and how do content teams react to it? Read now in our blog!
We have a great article about Marketing Automation for you:
Here’s what you should look for when making comparisons between marketing automation solutions. Please visit Marketing Land for the full article.
Want to read more? Visit the Marketing Land Blog.
Be sure to read this article by Content Marketing Institute with a focus on Content Marketing: Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Real results revealed.
Read more at the Content Marketing Institute Blog!
We found a great article about content creation: As a marketer, it's undeniably critical you're fully aware of your own budget and resources, and use that information when making decisions. For instance, let's say you're a marketer at a startup, and have decided to propose investing in Twitter Ads to the decision-makers at your company.
Read more at the HubSpot Blog! Reading time: 5 minutes
Just now we have become aware of this post with the main topic Marketing Automation published by HubSpot: When I was younger and I listened to Hannah Montana sing "The Best of Both Worlds," I didn't fully understand what she meant. Now, as a marketer, I get it.
Want to read more? Visit the HubSpot Blog. Reading time: 4 minutes
An interesting article about structured data:
As the COVID-19 virus continues to spread worldwide, the majority of Google’s most recent updates in the past week have pertained to helping users better navigate the pandemic & find the information they need. This includes new event structured data options for postponed, canceled, or online-only events, as well as the introduction of a new format on the search results page for COVID-19 searches.
You can find the whole article in the Semrush Blog.
We found an interesting article about SEO content: Canonical tags are an essential tool to prevent duplicate content in organic search results. "Canonical" in search engine parlance means the one true page out of potentially many duplicates.
You can find the whole article in the PracticalEcommerce Blog.
Hi there, We know that in light of the COVID-19 pandemic, “offline” activities are getting increasingly replaced by online activities, from cultural things or scientific conferences going online to everyday
Just now we have become aware of this post with the main topic SEO content published by Content Marketing Institute: Zero-click searches, sponsored listings, featured snippets, and more. With all that happening on Google, how can your content battle search engine results pages? Put on these SEO boxing gloves.
You can find the whole article in the Content Marketing Institute Blog.
Just now we have become aware of this article with the main focus SEO content published by HubSpot: Nowadays, you can't conduct a successful content marketing strategy without incorporating SEO methods.
Want to read more? Visit the HubSpot Blog. Reading time: 7-8 minutes