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Create a Content Marketing Strategy in 3 Steps

Be sure to check out this article by Content Marketing Institute with a focus on Content Marketing: We can’t offer a magic formula that guarantees content marketing success. But we can help you create the success differentiator – a content marketing strategy.
You can find the whole article in the Content Marketing Institute​ Blog.

HBO, TurboTax and Mattel are Digiday Content Marketing Awards winners

Digiday published an interesting article about Content Marketing:
Many of this year’s Digiday Content Marketing Awards winners explored themes of social consciousness, seizing on subjects ranging from climate change to racial justice. Others simply captivated consumers with innovative, creative — and often hilarious — executions.
Want to read more? Visit the Digiday​ Blog. Reading time: 1-2 minutes

How to Measure Your Content Marketing Success

Semrush published an interesting how-to about Content Marketing:
Marketers say that improving their content measurement is a top priority for 2020, but some aspects of content marketing are easier to quantify than others. What are your most successful content marketing campaigns, channels, and assets? How do you know? Find out how to evaluate metrics in this article.
Read more at the Semrush​ Blog!

15 Resources to Help You Check Your Content Marketing Now

We have an interesting post about Content Marketing for you:
About three months ago, CMI began sharing ideas to help you adjust your content marketing in light of the pandemic’s impact. Now, we pull together 15 of those resources in a single article to help you reorient your content marketing.
You can find the whole article in the Content Marketing Institute​ Blog.

10 Content Marketing Analytics Tools That Finally Do What You Need

Today this article by HubSpot on the topic of Content Marketing crossed our path: 70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy.
Want to read more? Visit the HubSpot​ Blog. Reading time: 6 minutes

Despite budget cuts, CMOs still bullish on marketing automation investments

Just now we have become aware of this post with the main focus Marketing Automation published by Marketing Land: Even as marketing spend continues to fall through 2021 due to COVID-19, Forrester expects marketing automation investments will see a slight lift. Please visit Marketing Land for the full article.
Want to read more? Visit the Marketing Land​ Blog.

How Website Speed, SEO, Content, and Schema Affect Rankings [STUDY]

Today this new post by Semrush on the topic of SEO content crossed our path: In this study about positioning yourself in the SERPs, you will learn a few interesting facts that will help you, your website, and your business grow. I am going to show you how structured data, website speed, and the quality of your copywriting can affect your rankings.
Read more at the Semrush​ Blog!

How to Do Diverse and Inclusive Content Marketing That Matters

Be sure to check out this article by Content Marketing Institute with a focus on Content Marketing: Truly diverse and inclusive content marketing – the kind that resonates with your audience – requires far more than an image. It requires deep thinking, from audience research to team structure, from a style guide to user experience.
Want to read more? Visit the Content Marketing Institute​ Blog.