Just now this article by Content Marketing Institute on the topic of Content Marketing crossed our path:
Here’s the truth. Brand awareness – everybody’s favorite content marketing goal – isn’t going to cut it.
If you are interested in Content Marketing, have a look at the article "3 Examples how to Quantify the Impact of Content in your eCommerce site" here in the AX Magazine. Want to read the whole post in the Content Marketing Institute Blog? Here is the link: https://contentmarketinginstitute.com/2020/02/content-marketing-goals-business/.