Be sure to read this new post by Content Marketing Institute with a focus on Content Marketing:
Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Real results revealed.
If you are interested in Content Marketing, have a look at the article "How to boost your content from 0 to 100 within 1 day." here in the AX Magazine. The whole article from the Content Marketing Institute Blog you can find here.