Be sure to check out this new post by Content Marketing Institute with a focus on Content Marketing:
Knowing how to apply content marketing, branded content, and native advertising is different than being able to clearly explain their value to your clients. Use this primer to align expectations and deliver better results.
If you are interested in Content Marketing, have a look at the article "Digital Transformation in the Travel Industry: Find Your Competitive Edge with Automated SEO Content" here in the AX Magazine. The whole article from the Content Marketing Institute Blog you can find here.