Amazon FBA sellers: Optimize your visibility & ranking

– Reading Time: 4 minutes

 

The Amazon business is booming – over 240.000 sellers sold their products on the Amazon marketplaces in 2019. This is an increase of more than 18 percent compared to 2018 (Internetworld, 2019). 

Of course, the competition is increasing, that’s bad for sellers. While a few years ago it was quite easy to make money through Amazon, now it is necessary to professionalize and optimize the product presentation. Two valuable tips help you as an FBA Seller to offer your products on Amazon more efficiently and to maximize your profits.

Tip 1: Content Optimization

Advantages and Disadvantages of the Amazon Standard Solution

In general, Amazon has an interest to offer a maximum portfolio of products on their platform. In order to publish your products quickly and easily, Amazon has a standard solution in which the product data can be entered. You should note individual presentation requirements for each product category. 

For the first orientation you can use the Amazon Styleguides to create listings of your products. The Styleguides are easy-to-understand manuals with clear examples (dos and don’ts) and guidelines for product titles, pictures, product features, product description and many more. If you use the solution from Amazon, you as a retailer don’t stand out from the crowd in the competition with your products. That has a negative impact on your visibility and reach

Visibility and Reach through Quality of Content and Form

If you want to perform better than the competitors, creating optimized content and content management is essential. The goal is to achieve a long reach and a large number of conversions. To generate that long reach, you have to get the search algorithm to list your products prominently among as many relevant search queries as possible. 

It was recommended to integrate relevant search terms into the content. It is important not to use manufacturer texts or texts more than once. This generates duplicate content. You can achieve a positive conversion rate through good content and formal quality of the text. You can ask yourself the following questions: Does the text offer added value to the reader and answer all important questions about the product? Is the text understandable and optimally structured for the web? Lists, boldings and subheadings contribute to a web optimized preparation of the text. All of these points help the user to get information about the product and ultimately buy it.

Here is an overview of all tips for content optimization:  

  • Avoid duplicate content, don’t use texts more than once – also no manufacturer texts
  • Create description texts with added value
  • Pay attention to a web-optimized preparation
  • Use relevant search terms in the headline and product description

Also check out the blog article “How To Create Real Added Value With Product Descriptions”. There we give you 6 tips on how to create the ultimate product description. 

Self-Service-Tool for Content Creation & Optimization

Just one catch: The manual creation of unique product descriptions is very time and cost intensive. But there is software that can help: companies like AX Semantics offer a solution that saves you a lot of time and money in content creation.

AX Semantics is a self service tool that is intuitive to use and generates high quality content in various languages in seconds. The solution is suitable for time-consuming and repetitive writing tasks.

Here some advantages of the tool:

  • unique & high quality content
  • huge number of texts in short time
  • better visibility & conversion
  • multilingual content

Many companies already use the software to efficiently produce individual product descriptions. Stefan Gutheil, founder and CEO of Iconic Sales – a company that supports manufacturers and brands in selling successfully on Amazon – describes the software as follows:

Tip 2: Amazon Advertising

To increase visibility, providers in many segments build on Amazon Advertising, similar to what you know from Google Ads. Amazon Advertising promotes your sales and pushes visibility in organic search results. The advantage of Amazon Sponsored Ads compared to what Google offers is that you are closer to selling on Amazon. This can make the ads much more efficient than other platforms. 

So in order to be successful with your business as an FBA seller on Amazon, a mix of organic optimization through content and Amazon advertising is helpful. You can stand out against your competitors, which allows you to offer your products more efficiently on the platform and maximize your earnings.

 

Background Information

Amazon categorizes the retailers in Vendor and Seller. The Vendor-Model is the B2B variant. That means that the retailer sell the products to Amazon and Amazon sells them to end customers. In this case Amazon is the retailer. The Seller-Model is the Amazon marketplace concept. The retailer can use the reach of the platform Amazon and sell to the end customer in their own name.

Amazon’s service goes even further with “FBA” (Fulfillment by Amazon). It is a very lucrative model with growing popularity for you as a retailer. In addition to listing products on Amazon the company offers the opportunity to outsource many other tasks. Amazon takes care of the complete logistics process for retailers. The products are stored, packaged, shipped and even returns are processed. You pay certain commissions for the service depending on requirements.

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Find out if our Software will help your Business:

Congratulations - your use case has huge potential to make content creation with AX Semantics faster and easier.

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Congratulations - your use case has huge potential to make content creation with AX Semantics faster and easier. You can generate texts in up to 110 languages and streamline translation processes.

Sign up and start the free tour through the tool!

Nice Use Case for our software! With AX Semantics, these things can be excellently generated automatically and thus save a lot of resources. To automatically generate texts, our tool needs data as an information base.

Let's have a conversation to find out what information could serve as a basis for your texts.

Just fill out the form and one of our content experts will contact you!

With AX Semantics, data-based written content can be excellently generated automatically and thus save a lot of resources.

However, you only need a relatively small amount of text. Our tool, instead, is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints.

If you are curious, feel free to take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, data-based written content can be excellently generated automatically and thus save a lot of resources.

Our tool is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about category texts? Or personalized newsletters?

Take the free tour through the tool and see if it might be worth it for you.

AX Semantics is normally used to bring your data into written content. Signup for the free tour and see how that works with a real example - and then let's see together what we could do for you?

You have the best prerequisites to make repetitive writing faster and easier with AX Semantics. Number-based reports, studies or forecasts can be automated excellently with AX Semantics and thus save a lot of resources.

Sign up and start the free tour through the tool!

Using AX Semantics can save you a lot of resources. To automatically generate texts, our tool needs data as an information base.

Let's have a conversation to find out what information could serve as a basis for your texts.

Just fill out the form and one of our content experts will contact you!

With AX Semantics, category or product content can be excellently generated automatically and thus save a lot of resources.

However, you only need a relatively small amount of text. Our tool, instead, is more worthwhile the larger the amount of text you need - or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about category texts? Or personalized newsletters?

If you are curious, feel free to take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, listing content can be excellently generated automatically and thus save a lot of resources.

However, you only need a relatively small amount of text. But this can be used in real time applications, driving your users to signup faster and better!

If you are curious, feel free to take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, category or product content can be excellently generated automatically and thus save a lot of resources.

Our tool is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about category texts? Or personalized newsletters?

Take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, listing content can be excellently generated automatically and thus save a lot of resources.

Our tool is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about real time applications, driving your users to convert faster and better?

Take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, written content can be excellently generated automatically and thus save a lot of resources.

Our tool is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about real time applications, driving your users to convert faster and better?

Take the free tour through the tool and see if it might be worth it for you.

With AX Semantics you can bring your data into written content. Signup for the free tour, and see how that works with a real example.

AX Semantics is normally used to bring your data into written content. Signup for the free tour, and see how that works with a real example. - and then let's see together what we could do for you?

AX Semantics is especially worthwhile to use it if you create a lot of repetitive content. In terms of content, the texts you create always say something different, but the "events" repeat themselves. And that is also the point at which the tool scales.

Blog posts are usually not repetitive and not based on structured data. Therefore the implementation of blog posts is not the optimal use case.

If you are curious, feel free to take the free tour through the tool and see if it might be worth it for you.

This is Data: Data

Your use case might not be ideal to use text automation

Why? Our tool follows the rules resulting from the underlying data when generating content. For example, these can be tables with product, weather or other event data. If no data is available, the software does not know what to write about - therefore data is the basic requirement.

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