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AI-Powered Content Writing for E-Commerce Companies

AX Semantics is the self-service Natural Language Generation software that automates the writing of unique product descriptions and category texts for e-commerce.
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Auto-Generate Unique Product Descriptions

The demand for content in e-commerce is huge. Often it is not possible for online shops to provide their product range with individual descriptive descriptions.

Providing no or thin content has a negative effect on the visibility in search engines and at the same time on the conversions in the shop - as users may lack explanatory information to decide to make a purchase. Good product descriptions, that highlight benefits and are unique, increase conversions and shopping basket size.

E-Commerce companies can automate the creation of search engine optimized product descriptions for thousands of products and multiple channels using the e-commerce product description generation software from AX Semantics.
Hyperpersonalized content
100.000

product descriptions
in 1 year

"By using automated content generation, it is possible for us to write unique product descriptions in excellent quality for our huge product range."
Bernd Vermaaten
CEO of the brand billiger.de
How to automate Product Descriptions

Automate Search Engine Optimized Category Texts

Automated category page content can help you drive search engine rankings for your online shop by being highly optimized on SEO, content experience and internal link-building. This makes them an important part of e-commerce marketing.

Write search engine optimized category texts much more efficiently now than by hand. Use AX Semantics software and generate unique content based on structures data, so that you can provide all categories with search engine optimized category texts. 
Hyperpersonalized content
+20

positions ranking increase
within 6 months

"With automated content writing, we were able to establish ourselves as MYTHERESA with a stable ranking in the top positions."
Anja Wolfmaier
Team Leader SEO at MYTHERESA
How to automate Category Descriptions

Learn How Other E-Commerce Companies Use AX Semantics

The Potentials of our Product Description Writing Software

Time-to-Content

By using tools for content automation, you can publish individual texts directly with the release of your offer – no waiting for editors or translators.

Cost savings

After you have done the initial configuration in the software, you will save a lot of time and money for your content marketing – especially when creating multi-lingual content.

Fast expansion into new markets

Since the logical elements of your configuration can be adopted from the source language, all that remains is to adapt the linguistic elements into the target languages – this speeds up your entry into new markets.

Dwell time on a page

If you create relevant content that offers your visitors added value, this can help to increase the potential length of stay on the site and the probability of conversion.

Visibility

Google examines the content on websites – optimized and high-quality content can have a positive effect on rankings for relevant keywords.

Conversion rate

If the visitor feels picked up and informed on your site, the probability of conversion increases. It is important that a conversion target is precisely defined, otherwise side effects can distort the result.

Return rate

The better an offer is described, the lower the probability of a bad purchase and thus a return. On the web, the description should be able to replace a sales talk in the shop.

Support efforts

If the description answers all important questions, visitors are less likely to need to contact support – an important cost factor.
Whitepaper about the topic: Automation of product texts in e-commerce

Would you like to know which advantages automated content creation offers you
and when it pays off?

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How a Product Information Management System (PIM) works in combination with NLG

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Whitepaper about the topic: The importance of data for Natural Langugage Generation

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