Interview with Lucas Mangler about automated product descriptions

Automated Product Descriptions for Online Shop, Amazon & eBay – Interview with Lucas Mangler

CB Präsentwerbung is a leading supplier of promotional items. In their online shop and through other channels, the company, which was founded 40 years ago, sells personalizable creative promotional items. The team also manages another online store Kiids.de for children’s toys whose product descriptions are generated using AX Semantics content automation software. We spoke with Lucas Mangler, Online Marketing Manager at CB Präsentwerbung, about his experiences.

How do you use the software for automated content generation?

We use AX Semantics NLG Software to generate content for our online store. Since we have a large variety of different products, it is worthwhile to invest the time in AX. Writing each product description manually would be too time-consuming.

How many product descriptions have you already generated or are you planning to generate?

At this point, there are probably 3,000 to 4,000 product descriptions that we have already automatically generated. But we are far from being at the end of our journey. Currently, our product range includes almost 10,000 different products. For each product we need unique content for the online store, Amazon and eBay.

What challenges do you solve with AX Semantics software?

The biggest challenge that we solve by using AX is actually the time and manpower required to manually generate content. Of course, content generation with AX does not work on a “mouse click” from the beginning. Here we also have to invest some work to prepare the product master tables for the individual product categories and also the set of rules and statements. However, it saves us an enormous amount of time when new products are added to a category that has already been implemented. All we have to do is update and generate a product descriptions for them in the collection – this is really a “mouse click”.

Example of an automated product description
This product description is generated with AX Semantics.

How many people work with AX Semantics to generate this large number of texts?

Currently, a team of two is working with AX Semantics. Depending on the scope of the projects another colleague supports us.

What plans do you have for the future?

We plan to implement the projects in English first. In the future, we may want to add languages such as French and Spanish.

Thank you very much for the great insights, Lucas and good luck!

About AX Semantics

AX Semantics is an easy-to-use Natural Language Generation (NLG) software that makes content creation scalable in 110 languages. Based on product data, unique and meaningful product descriptions can be generated. The software is 100% SaaS – meaning that all functions are available via the application in the web browser. No programming skills are required to use the software.

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