Be sure to read this new post by Semrush with a focus on Content Marketing:
B2B content marketing can help to drive accelerated growth and produce outstanding returns, but you need to know how to use it effectively to target and engage your audience. In this guide, we‘ll talk you through everything you need to know to get it right the first time and understand effective formats approaches to promotion.
If you are interested in Content Marketing, have a look at "How to boost your content from 0 to 100 within 1 day." here in the AX Blog. Want to read the whole post in the Semrush Blog? Here is the link: http://www.semrush.com/blog/b2b-content-marketing/.