AX Semantics Wins Prestigious Gold 2020 Stevie® International Business Award®

We’re pleased to announce AX Semantics has been named the winner of a Gold Stevie® Award for best Business Technology Solution in the Artificial Intelligence/ Machine Learning category in the 17th Stevie International Business Awards®, the world’s premier business awards program. Our software was recognized for its ability to help

The key of successful content – Interview with Björn Darko & Malte Landwehr

Björn Darko works as Director Digital Strategies Group EMEA at Searchmetrics, where he heads the consulting unit of the software provider. Previously, Björn was Head of SEO at Ringier, where he was responsible for Blick Group publications and Head of SEO for Ricardo.ch, Switzerland’s largest online marketplace. He specializes in

Fundamental flaws of GPT-3 & why language technology is still useful for authors

The German Tech blog heise.de writes about GPT-3, with the title: “Automated, but mediocre Articles” (“Automatisch mittelmäßige Artikel”),  the original article is from TechnologyReview.com. While GPT-2/3 is really a break through in terms of language technology deep learning showcases, this kind of articles is missing the fundamental point of language: bringing information across. 

The 3 aspects of successful content – interview with Felix Beilharz

Felix Beilharz is “one of the leading consultants for online and social media marketing” (RTL) and “one of the best speakers in Germany” (Westdeutsche Allgemeine Zeitung). The author of eight books teaches at several universities, gives lectures worldwide and advises and trains companies on the successful use of online marketing

Software product or service – how can you tell the difference?

When a company is looking for software solutions, this is often the starting point for time-consuming selection processes of a usually long and expensive solution search. Taking many criteria into account, the decision which investment to make should be as objective as possible. Step 1: What are the economic and

Exposure of the biggest Myths of Content Automation

– Reading Time: 4 minutes –   More and more companies in e-commerce generate unique and high-quality SEO product descriptions & category content with the AX Semantics software and profit from the opportunities of Natural Language Generation. Nevertheless, many people have doubts about content automation. These concerns include, that automatically

Amazon FBA sellers: Optimize your visibility & ranking

– Reading Time: 4 minutes –   The Amazon business is booming – over 240.000 sellers sold their products on the Amazon marketplaces in 2019. This is an increase of more than 18 percent compared to 2018 (Internetworld, 2019).  Of course, the competition is increasing, that’s bad for sellers. While

Natural Language Generation at the Bank

– Reading time: 2 minutes – Good morning, Mr. Arnold. Could you please introduce yourself to our readers? My name is Jörg Arnold. I am a trained banker and subsequently studied business informatics. I have been working for LBBW in various functions for more than 20 years now. I have

Natural Language Generation in the Financial Sector – Practical Experience

– Reading Time: 2 minutes –  It is always exciting to see in how many sectors NLG is used successfully. Today Mario Berger, Director at Deloitte, reports on his experiences with the AX Semantics Natural Language Generation software in Financial Services. AX: Hello Mario, please introduce yourself to our readers.

Automated Product Texts at Schäfer Shop

Harry Olfert was available for an interview about his work with AX Semantics. His experiences are certainly interesting for everyone who is involved in content creation for products.   1. Please introduce yourself to our readers.  My name is Harry Olfert, I am 40 years old, married and father of three children.  Since 2005 I […]

How To Create Real Added Value With Product Descriptions

Reading Time: 3 minutes Many online merchants have an inspiring concept, a mature business plan, and a talented, motivated team- the perfect conditions for economic success. Nevertheless, even these companies may fail to increase sales, instead stagnating or even declining. One major area for improvement is the product descriptions in

How Price Comparison Portal billiger.de gained Visibility in Search Engines

– Reading Time: 3 minutes –  With 2.38 million visitors per month, billiger.de is one of the most established price comparison portals in Europe. It is operated by solute GmbH and lists prices for millions of products. We spoke with the CEO of solute GmbH, Bernd Vermaaten, to find out

Otto lets editors and robots work together successfully

“Text robots are the future of e-commerce.” This is what Patrick Zackert, Product Manager E-Commerce at Otto, reports in the current article of the “Lebensmittelzeitung” (LZ) – the leading trade medium for the consumer goods industry – and puts forward a thesis that could revolutionize the entire industry. The e-commerce

Why High-Quality Website Content Needs SEO Too

We have a good article about SEO content for you:
You publish first-rate content that Google should love. But that may not be enough.
Want to read more? Visit the Content Marketing Institute​ Blog.

[Study] How to Build an Effective Content Marketing Funnel

Semrush published an interesting how-to about Content Marketing:
Building a content marketing funnel that works can be a real headache. SEMrush asked 350 marketers what makes an effective content funnel, and, today, we’re excited to share the results with you.
Read more at the Semrush​ Blog!

5 Content Marketing Ideas for October 2020

Just now we have become aware of this post with the main topic Content Marketing published by PracticalEcommerce: Content marketing can help connect with new customers or deepen relationships with existing ones. But some businesses struggle to find topics to address.
Want to read more? Visit the PracticalEcommerce​ Blog.

8 Habits You Should Have for Quality Content Marketing

Just now we have become aware of this article with the main topic Content Marketing published by Content Marketing Institute: Aristotle was right. Quality is not an act, but a habit.
Read more at the Content Marketing Institute​ Blog!

The power of the visual in content marketing – Interview with Jonathan Low

Felix Beilharz is “one of the leading consultants for online and social media marketing” (RTL) and “one of the best speakers in Germany” (Westdeutsche Allgemeine Zeitung). The author of eight books teaches at several universities, gives lectures worldwide and advises and trains companies on the successful use of online marketing

The Keys to Copywriting: How to Write Copy That Converts

Here's a good article about copywriting and writing and texting for you:
How do you make your prospective customers stop and pay attention to what your brand has got to offer?.
You can find the whole article in the G2​ Blog.

16 of the Biggest Threats to Content Marketing Success

Be sure to check out this new post by Content Marketing Institute with a focus on Content Marketing: Discover the biggest threats to your content marketing success – and the fixes – cited by some of the expert speakers at Content Marketing World. And you’ll find out the one thing that controls most of the threats.
Read more at the Content Marketing Institute​ Blog!

AX Semantics Wins Prestigious Gold 2020 Stevie® International Business Award®

We’re pleased to announce AX Semantics has been named the winner of a Gold Stevie® Award for best Business Technology Solution in the Artificial Intelligence/ Machine Learning category in the 17th Stevie International Business Awards®, the world’s premier business awards program. Our software was recognized for its ability to help

The key of successful content – Interview with Björn Darko & Malte Landwehr

Björn Darko works as Director Digital Strategies Group EMEA at Searchmetrics, where he heads the consulting unit of the software provider. Previously, Björn was Head of SEO at Ringier, where he was responsible for Blick Group publications and Head of SEO for Ricardo.ch, Switzerland’s largest online marketplace. He specializes in

Fundamental flaws of GPT-3 & why language technology is still useful for authors

The German Tech blog heise.de writes about GPT-3, with the title: “Automated, but mediocre Articles” (“Automatisch mittelmäßige Artikel”),  the original article is from TechnologyReview.com. While GPT-2/3 is really a break through in terms of language technology deep learning showcases, this kind of articles is missing the fundamental point of language: bringing information across. 

The 3 aspects of successful content – interview with Felix Beilharz

Felix Beilharz is “one of the leading consultants for online and social media marketing” (RTL) and “one of the best speakers in Germany” (Westdeutsche Allgemeine Zeitung). The author of eight books teaches at several universities, gives lectures worldwide and advises and trains companies on the successful use of online marketing

Software product or service – how can you tell the difference?

When a company is looking for software solutions, this is often the starting point for time-consuming selection processes of a usually long and expensive solution search. Taking many criteria into account, the decision which investment to make should be as objective as possible. Step 1: What are the economic and

Exposure of the biggest Myths of Content Automation

– Reading Time: 4 minutes –   More and more companies in e-commerce generate unique and high-quality SEO product descriptions & category content with the AX Semantics software and profit from the opportunities of Natural Language Generation. Nevertheless, many people have doubts about content automation. These concerns include, that automatically

Amazon FBA sellers: Optimize your visibility & ranking

– Reading Time: 4 minutes –   The Amazon business is booming – over 240.000 sellers sold their products on the Amazon marketplaces in 2019. This is an increase of more than 18 percent compared to 2018 (Internetworld, 2019).  Of course, the competition is increasing, that’s bad for sellers. While

Natural Language Generation at the Bank

– Reading time: 2 minutes – Good morning, Mr. Arnold. Could you please introduce yourself to our readers? My name is Jörg Arnold. I am a trained banker and subsequently studied business informatics. I have been working for LBBW in various functions for more than 20 years now. I have

Natural Language Generation in the Financial Sector – Practical Experience

– Reading Time: 2 minutes –  It is always exciting to see in how many sectors NLG is used successfully. Today Mario Berger, Director at Deloitte, reports on his experiences with the AX Semantics Natural Language Generation software in Financial Services. AX: Hello Mario, please introduce yourself to our readers.

Automated Product Texts at Schäfer Shop

Harry Olfert was available for an interview about his work with AX Semantics. His experiences are certainly interesting for everyone who is involved in content creation for products.   1. Please introduce yourself to our readers.  My name is Harry Olfert, I am 40 years old, married and father of three children.  Since 2005 I […]

How To Create Real Added Value With Product Descriptions

Reading Time: 3 minutes Many online merchants have an inspiring concept, a mature business plan, and a talented, motivated team- the perfect conditions for economic success. Nevertheless, even these companies may fail to increase sales, instead stagnating or even declining. One major area for improvement is the product descriptions in

How Price Comparison Portal billiger.de gained Visibility in Search Engines

– Reading Time: 3 minutes –  With 2.38 million visitors per month, billiger.de is one of the most established price comparison portals in Europe. It is operated by solute GmbH and lists prices for millions of products. We spoke with the CEO of solute GmbH, Bernd Vermaaten, to find out

Otto lets editors and robots work together successfully

“Text robots are the future of e-commerce.” This is what Patrick Zackert, Product Manager E-Commerce at Otto, reports in the current article of the “Lebensmittelzeitung” (LZ) – the leading trade medium for the consumer goods industry – and puts forward a thesis that could revolutionize the entire industry. The e-commerce

Why High-Quality Website Content Needs SEO Too

We have a good article about SEO content for you:
You publish first-rate content that Google should love. But that may not be enough.
Want to read more? Visit the Content Marketing Institute​ Blog.

[Study] How to Build an Effective Content Marketing Funnel

Semrush published an interesting how-to about Content Marketing:
Building a content marketing funnel that works can be a real headache. SEMrush asked 350 marketers what makes an effective content funnel, and, today, we’re excited to share the results with you.
Read more at the Semrush​ Blog!

5 Content Marketing Ideas for October 2020

Just now we have become aware of this post with the main topic Content Marketing published by PracticalEcommerce: Content marketing can help connect with new customers or deepen relationships with existing ones. But some businesses struggle to find topics to address.
Want to read more? Visit the PracticalEcommerce​ Blog.

8 Habits You Should Have for Quality Content Marketing

Just now we have become aware of this article with the main topic Content Marketing published by Content Marketing Institute: Aristotle was right. Quality is not an act, but a habit.
Read more at the Content Marketing Institute​ Blog!

The power of the visual in content marketing – Interview with Jonathan Low

Felix Beilharz is “one of the leading consultants for online and social media marketing” (RTL) and “one of the best speakers in Germany” (Westdeutsche Allgemeine Zeitung). The author of eight books teaches at several universities, gives lectures worldwide and advises and trains companies on the successful use of online marketing

The Keys to Copywriting: How to Write Copy That Converts

Here's a good article about copywriting and writing and texting for you:
How do you make your prospective customers stop and pay attention to what your brand has got to offer?.
You can find the whole article in the G2​ Blog.

16 of the Biggest Threats to Content Marketing Success

Be sure to check out this new post by Content Marketing Institute with a focus on Content Marketing: Discover the biggest threats to your content marketing success – and the fixes – cited by some of the expert speakers at Content Marketing World. And you’ll find out the one thing that controls most of the threats.
Read more at the Content Marketing Institute​ Blog!