Exposure of the biggest Myths of Content Automation

– Reading Time: 4 minutes – More and more companies in e-commerce generate unique and high-quality SEO texts with the software by AX Semantics and profit from the opportunities. Nevertheless, many people have doubts about content automation. These concerns include, that automatically generated content contains search terms that make no

Amazon FBA sellers: Optimize your visibility & ranking

– Reading Time: 4 minutes – The Amazon business is booming – over 240.000 sellers sold their products on the Amazon marketplaces in 2019. This is an increase of more than 18 percent compared to 2018 (Internetworld, 2019). Of course, the competition is increasing, that’s bad for sellers. While a

Journalism of Things: Jakob Vicari and His Book

– Reading Time: 2 minutes – Jakob, you have published the book “Journalismus der Dinge: Strategien für den Journalismus 4.0”. What is the idea behind the book? The Internet of Things is starting to change our lives: We live in smart homes, drive networked cars and control smart industrial machines

Natural Language Generation at the Bank

– Reading time: 2 minutes – Good morning, Mr. Arnold. Could you please introduce yourself to our readers? My name is Jörg Arnold. I am a trained banker and subsequently studied business informatics. I have been working for LBBW in various functions for more than 20 years now. I have

Automated Product Texts at Schäfer Shop

Harry Olfert was available for an interview about his work with AX Semantics. His experiences are certainly interesting for everyone who is involved in content creation for products.   1. Please introduce yourself to our readers.  My name is Harry Olfert, I am 40 years old, married and father of three children.  Since 2005 I […]

How To Create Real Added Value With Product Descriptions

Reading Time: 3 minutes Many online merchants have an inspiring concept, a mature business plan, and a talented, motivated team- the perfect conditions for economic success. Nevertheless, even these companies may fail to increase sales, instead stagnating or even declining. One major area for improvement is the product descriptions in

How Price Comparison Portal billiger.de gained Visibility in Search Engines

– Reading Time: 3 minutes –  With 2.38 million visitors per month, billiger.de is one of the most established price comparison portals in Europe. It is operated by solute GmbH and lists prices for millions of products. We spoke with the CEO of solute GmbH, Bernd Vermaaten, to find out

Otto lets editors and robots work together successfully

“Text robots are the future of e-commerce.” This is what Patrick Zackert, Product Manager E-Commerce at Otto, reports in the current article of the “Lebensmittelzeitung” (LZ) – the leading trade medium for the consumer goods industry – and puts forward a thesis that could revolutionize the entire industry. The e-commerce

What should you expect from a B2B Marketing Automation Platform?

An interesting article​ about ​Marketing Automation:
If you’re in the market for a B2B Marketing Automation platform, here’s how to make sense of the vendor marketplace. Please visit Marketing Land for the full article.
You can find the whole article in the Marketing Land​ Blog.

6 Brands Share Real Content Marketing Examples That Convert

Be sure to read this article by Content Marketing Institute with a focus on Content Marketing: Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Real results revealed.
Read more at the Content Marketing Institute​ Blog!

How to Write an Incredible Startup Marketing Budget for 2020

We found a great article about content creation: As a marketer, it's undeniably critical you're fully aware of your own budget and resources, and use that information when making decisions. For instance, let's say you're a marketer at a startup, and have decided to propose investing in Twitter Ads to the decision-makers at your company.
Read more at the HubSpot​ Blog! Reading time: 5 minutes

Why CRM and Marketing Automation Need Each Other

Just now we have become aware of this post with the main topic Marketing Automation published by HubSpot: When I was younger and I listened to Hannah Montana sing "The Best of Both Worlds," I didn't fully understand what she meant. Now, as a marketer, I get it.
Want to read more? Visit the HubSpot​ Blog. Reading time: 4 minutes

Google Provides New Structured Data and GMB Options (Google News Update)

An interesting article​ about ​structured data:
As the COVID-19 virus continues to spread worldwide, the majority of Google’s most recent updates in the past week have pertained to helping users better navigate the pandemic & find the information they need. This includes new event structured data options for postponed, canceled, or online-only events, as well as the introduction of a new format on the search results page for COVID-19 searches.
You can find the whole article in the Semrush​ Blog.

SEO: Using Canonical Tags to Reduce Duplicate Content

We found an interesting article about SEO content: Canonical tags are an essential tool to prevent duplicate content in organic search results. "Canonical" in search engine parlance means the one true page out of potentially many duplicates.
You can find the whole article in the PracticalEcommerce​ Blog.