Software product or service – how can you tell the difference?

When a company is looking for software solutions, this is often the starting point for time-consuming selection processes of a usually long and expensive solution search. Taking many criteria into account, the decision which investment to make should be as objective as possible. Step 1: What are the economic and

Exposure of the biggest Myths of Content Automation

– Reading Time: 4 minutes –   More and more companies in e-commerce generate unique and high-quality SEO product descriptions & category content with the AX Semantics software and profit from the opportunities of Natural Language Generation. Nevertheless, many people have doubts about content automation. These concerns include, that automatically

Amazon FBA sellers: Optimize your visibility & ranking

– Reading Time: 4 minutes –   The Amazon business is booming – over 240.000 sellers sold their products on the Amazon marketplaces in 2019. This is an increase of more than 18 percent compared to 2018 (Internetworld, 2019).  Of course, the competition is increasing, that’s bad for sellers. While

Natural Language Generation at the Bank

– Reading time: 2 minutes – Good morning, Mr. Arnold. Could you please introduce yourself to our readers? My name is Jörg Arnold. I am a trained banker and subsequently studied business informatics. I have been working for LBBW in various functions for more than 20 years now. I have

Natural Language Generation in the Financial Sector – Practical Experience

– Reading Time: 2 minutes –  It is always exciting to see in how many sectors NLG is used successfully. Today Mario Berger, Director at Deloitte, reports on his experiences with the AX Semantics Natural Language Generation software in Financial Services. AX: Hello Mario, please introduce yourself to our readers.

Automated Product Texts at Schäfer Shop

Harry Olfert was available for an interview about his work with AX Semantics. His experiences are certainly interesting for everyone who is involved in content creation for products.   1. Please introduce yourself to our readers.  My name is Harry Olfert, I am 40 years old, married and father of three children.  Since 2005 I […]

How To Create Real Added Value With Product Descriptions

Reading Time: 3 minutes Many online merchants have an inspiring concept, a mature business plan, and a talented, motivated team- the perfect conditions for economic success. Nevertheless, even these companies may fail to increase sales, instead stagnating or even declining. One major area for improvement is the product descriptions in

How Price Comparison Portal billiger.de gained Visibility in Search Engines

– Reading Time: 3 minutes –  With 2.38 million visitors per month, billiger.de is one of the most established price comparison portals in Europe. It is operated by solute GmbH and lists prices for millions of products. We spoke with the CEO of solute GmbH, Bernd Vermaaten, to find out

Otto lets editors and robots work together successfully

“Text robots are the future of e-commerce.” This is what Patrick Zackert, Product Manager E-Commerce at Otto, reports in the current article of the “Lebensmittelzeitung” (LZ) – the leading trade medium for the consumer goods industry – and puts forward a thesis that could revolutionize the entire industry. The e-commerce

35 Content Marketing Tips From Top Industry Experts

An interesting article​ about ​Content Marketing:
The goal of this article is to help your content marketing efforts succeed in 2020 and beyond. Six industry experts provided advanced insights to help any business get moving in a successful direction.
Want to read more? Visit the Semrush​ Blog.

Beginner’s Guide to B2B Content Marketing: The Tactics You Need to Know to Get It Right the First Time

Be sure to check out this new post by Semrush with a focus on Content Marketing: B2B content marketing can help to drive accelerated growth and produce outstanding returns, but you need to know how to use it effectively to target and engage your audience. In this guide, we‘ll talk you through everything you need to know to get it right the first time and understand effective formats approaches to promotion.
Read more at the Semrush​ Blog!

What is Content Marketing?

Today this article by Semrush on the topic of Content Marketing crossed our path: What is content marketing? There are all different types. From blogs to newsletters to video and social, I‘ll go over the different types of content marketing and explain how you can use it for your business.
Read more at the Semrush​ Blog!

7 Inspiring Content Marketing Examples to Get Results

Today this article by Semrush on the topic of Content Marketing crossed our path: We‘ve rounded up 7 inspiring content marketing examples and taken a deep-dive into what makes each of these so great. We have written about standout strategies from brands such as NerdWallet, WalletHub, Pipedrive, Dollar Shave Club, Shopify, and more.
Want to read more? Visit the Semrush​ Blog.

What is Content Marketing

We found an informative post about Content Marketing: What is content marketing? There are all different types. From blogs to newsletters to video and social, I‘ll go over the different types of content marketing and explain how you can use it for your business.
Want to read more? Visit the Semrush​ Blog.

You May be Undermining Your Content Marketing

We have an informative article about Content Marketing for you:
Content marketers know the positive power of cognitive biases – how systematic and unconscious mental-processing influences people's decisions. But we don't think about how our biases can be a disadvantage.
Read more at the Content Marketing Institute​ Blog!

7 Inspiring Content Marketing Examples to Get Results

Today this new post by Semrush on the topic of Content Marketing crossed our path: We‘ve rounded up 7 inspiring content marketing examples and taken a deep-dive into what makes each of these so great. We have written about standout strategies from brands such as NerdWallet, WalletHub, Pipedrive, Dollar Shave Club, Shopify, and more.
Want to read more? Visit the Semrush​ Blog.

Beginner’s Guide to B2B Content Marketing: The Tactics You Need to Know to Get It Right the First Time

Here's an interesting post about Content Marketing: B2B content marketing can help to drive accelerated growth and produce outstanding returns, but you need to know how to use it effectively to target and engage your audience. In this guide, we‘ll talk you through everything you need to know to get it right the first time and understand effective formats approaches to promotion.
Want to read more? Visit the Semrush​ Blog.

35 Content Marketing Tips From Top Industry Experts

Here's an article about Content Marketing for you:
The goal of this article is to help your content marketing efforts succeed in 2020 and beyond. Six industry experts provided advanced insights to help any business get moving in a successful direction.
You can find the whole article in the Semrush​ Blog.

Software product or service – how can you tell the difference?

When a company is looking for software solutions, this is often the starting point for time-consuming selection processes of a usually long and expensive solution search. Taking many criteria into account, the decision which investment to make should be as objective as possible. Step 1: What are the economic and

Exposure of the biggest Myths of Content Automation

– Reading Time: 4 minutes –   More and more companies in e-commerce generate unique and high-quality SEO product descriptions & category content with the AX Semantics software and profit from the opportunities of Natural Language Generation. Nevertheless, many people have doubts about content automation. These concerns include, that automatically

Amazon FBA sellers: Optimize your visibility & ranking

– Reading Time: 4 minutes –   The Amazon business is booming – over 240.000 sellers sold their products on the Amazon marketplaces in 2019. This is an increase of more than 18 percent compared to 2018 (Internetworld, 2019).  Of course, the competition is increasing, that’s bad for sellers. While

Natural Language Generation at the Bank

– Reading time: 2 minutes – Good morning, Mr. Arnold. Could you please introduce yourself to our readers? My name is Jörg Arnold. I am a trained banker and subsequently studied business informatics. I have been working for LBBW in various functions for more than 20 years now. I have

Natural Language Generation in the Financial Sector – Practical Experience

– Reading Time: 2 minutes –  It is always exciting to see in how many sectors NLG is used successfully. Today Mario Berger, Director at Deloitte, reports on his experiences with the AX Semantics Natural Language Generation software in Financial Services. AX: Hello Mario, please introduce yourself to our readers.

Automated Product Texts at Schäfer Shop

Harry Olfert was available for an interview about his work with AX Semantics. His experiences are certainly interesting for everyone who is involved in content creation for products.   1. Please introduce yourself to our readers.  My name is Harry Olfert, I am 40 years old, married and father of three children.  Since 2005 I […]

How To Create Real Added Value With Product Descriptions

Reading Time: 3 minutes Many online merchants have an inspiring concept, a mature business plan, and a talented, motivated team- the perfect conditions for economic success. Nevertheless, even these companies may fail to increase sales, instead stagnating or even declining. One major area for improvement is the product descriptions in

How Price Comparison Portal billiger.de gained Visibility in Search Engines

– Reading Time: 3 minutes –  With 2.38 million visitors per month, billiger.de is one of the most established price comparison portals in Europe. It is operated by solute GmbH and lists prices for millions of products. We spoke with the CEO of solute GmbH, Bernd Vermaaten, to find out

Otto lets editors and robots work together successfully

“Text robots are the future of e-commerce.” This is what Patrick Zackert, Product Manager E-Commerce at Otto, reports in the current article of the “Lebensmittelzeitung” (LZ) – the leading trade medium for the consumer goods industry – and puts forward a thesis that could revolutionize the entire industry. The e-commerce

35 Content Marketing Tips From Top Industry Experts

An interesting article​ about ​Content Marketing:
The goal of this article is to help your content marketing efforts succeed in 2020 and beyond. Six industry experts provided advanced insights to help any business get moving in a successful direction.
Want to read more? Visit the Semrush​ Blog.

Beginner’s Guide to B2B Content Marketing: The Tactics You Need to Know to Get It Right the First Time

Be sure to check out this new post by Semrush with a focus on Content Marketing: B2B content marketing can help to drive accelerated growth and produce outstanding returns, but you need to know how to use it effectively to target and engage your audience. In this guide, we‘ll talk you through everything you need to know to get it right the first time and understand effective formats approaches to promotion.
Read more at the Semrush​ Blog!

What is Content Marketing?

Today this article by Semrush on the topic of Content Marketing crossed our path: What is content marketing? There are all different types. From blogs to newsletters to video and social, I‘ll go over the different types of content marketing and explain how you can use it for your business.
Read more at the Semrush​ Blog!

7 Inspiring Content Marketing Examples to Get Results

Today this article by Semrush on the topic of Content Marketing crossed our path: We‘ve rounded up 7 inspiring content marketing examples and taken a deep-dive into what makes each of these so great. We have written about standout strategies from brands such as NerdWallet, WalletHub, Pipedrive, Dollar Shave Club, Shopify, and more.
Want to read more? Visit the Semrush​ Blog.

What is Content Marketing

We found an informative post about Content Marketing: What is content marketing? There are all different types. From blogs to newsletters to video and social, I‘ll go over the different types of content marketing and explain how you can use it for your business.
Want to read more? Visit the Semrush​ Blog.

You May be Undermining Your Content Marketing

We have an informative article about Content Marketing for you:
Content marketers know the positive power of cognitive biases – how systematic and unconscious mental-processing influences people's decisions. But we don't think about how our biases can be a disadvantage.
Read more at the Content Marketing Institute​ Blog!

7 Inspiring Content Marketing Examples to Get Results

Today this new post by Semrush on the topic of Content Marketing crossed our path: We‘ve rounded up 7 inspiring content marketing examples and taken a deep-dive into what makes each of these so great. We have written about standout strategies from brands such as NerdWallet, WalletHub, Pipedrive, Dollar Shave Club, Shopify, and more.
Want to read more? Visit the Semrush​ Blog.

Beginner’s Guide to B2B Content Marketing: The Tactics You Need to Know to Get It Right the First Time

Here's an interesting post about Content Marketing: B2B content marketing can help to drive accelerated growth and produce outstanding returns, but you need to know how to use it effectively to target and engage your audience. In this guide, we‘ll talk you through everything you need to know to get it right the first time and understand effective formats approaches to promotion.
Want to read more? Visit the Semrush​ Blog.

35 Content Marketing Tips From Top Industry Experts

Here's an article about Content Marketing for you:
The goal of this article is to help your content marketing efforts succeed in 2020 and beyond. Six industry experts provided advanced insights to help any business get moving in a successful direction.
You can find the whole article in the Semrush​ Blog.