Medien-Service Untermain GmbH (MSU) is part of a strong, traditional media group with headquarters in Aschaffenburg and has been creating state-of-the-art software solutions for media houses since 1996. In addition, they provide their customers with comprehensive information on almost all team sports represented in Germany within the framework of the MSUsport result
Changes of the search algorithms are the daily routine at Google, because without them the quality of the search results would constantly go down. However, in addition to the everyday adjustments, there are still one or two times a year large changes, called Google core updates. Usually, these are large
CB Präsentwerbung is a leading supplier of promotional items. In their online shop and through other channels, the company, which was founded 40 years ago, sells personalizable creative promotional items. The team also manages another online store Kiids.de for children’s toys whose product descriptions are generated using AX Semantics content automation software.
Reading Time: 3 minutes Many online merchants have an inspiring concept, a mature business plan, and a talented, motivated team – the perfect conditions for economic success. Nevertheless, even these companies may fail to increase sales, instead stagnating or even declining. One major area for improvement is the product descriptions
Imagine you going to a candy store to get some chocolate. You buy a bar, see some licorice drops and cookies you do not like and then leave the store because all the other products are stored in built-in cupboards. Although you would have been willing to buy more sweets,
AX Semantics content automation software gives you access to the complete Natural Language Generation toolchain: It is 100% SaaS – everything is available from your desk via your web browser, no programming skills needed. Upload your data, configure your ruleset and AX Semantics generates your content. UiPath creates automation that
Video has long been established as a medium for content marketing, but new developments in technology and AI can initiate innovative impulses in this field. Tom Vollmer, CEO & Co-Founder of cofenster, a video edition app, has presented on the AXCD 2020 the trends he considered playing an important role in the next two
“(…) and to try to love the questions themselves.” Pia Frey, co-founder of Opinary, shares this recommendation of the German poet Rainer Maria Rilke with enthusiasm. In the AXCD talk she describes the great impact of questions on humans. We are profoundly trained to answer questions because unanswered questions will
Artificial intelligence (AI) is gradually replacing humans in many areas. This is the fear of many. But in the end it has to be discussed and weighed up. What would mankind be without technical progress like cars or cell phones? And so the positive aspects of AI for humans should
Many hundreds of customers already successfully use AX Semantics to configure text projects and automatically generate texts, saving a lot of time on repetitive writing tasks. However, the necessary data upload and publishing of the texts is often still done manually. Quite often we hear these two questions: How do
— Reading Time: 3 minutes — At the virtual AXCD 2020, Robert Weller, Director Community & Education and Interim Marketing Director at konversionsKRAFT, spoke as a keynote speaker about content experience design. In this interview, Robert explains what content experience means, how the success of content can be measured and the potential
We’re thrilled to announce AX Semantics AI-powered, natural language generation (NLG) platform has won Gold in the Semantic Technology Platform, Tools and Applications category in the Fifth Annual 2020 One Planet Awards. The One Planet Awards are the world’s premier awards program honoring the best in business and professional excellence
— Reading Time: 2 minutes — Kevin Goßling is the founder and CEO of Fusionbase. Fusionbase is the data hub for data from external sources. In this interview Kevin Goßling talks about external data and how Fusionbase helps companies to use it. Why do I need external data? External data
“Human first” – in his keynote at the beginning of the conference Saim Alkan outlined the motto of this year’s AXCD 2020. This was meant as an invitation to expand the discussion of the current topics of content and content marketing such as digitization and artificial intelligence. The point of
We’re pleased to announce AX Semantics has been named the winner of a Gold Stevie® Award for best Business Technology Solution in the Artificial Intelligence/ Machine Learning category in the 17th Stevie International Business Awards®, the world’s premier business awards program. Our software was recognized for its ability to help
Björn Darko works as Director Digital Strategies Group EMEA at Searchmetrics, where he heads the consulting unit of the software provider. Previously, Björn was Head of SEO at Ringier, where he was responsible for Blick Group publications and Head of SEO for Ricardo.ch, Switzerland’s largest online marketplace. He specializes in
The German Tech blog heise.de writes about GPT-3, with the title: “Automated, but mediocre Articles” (“Automatisch mittelmäßige Artikel”), the original article is from TechnologyReview.com. While GPT-2/3 is really a break through in terms of language technology deep learning showcases, this kind of articles is missing the fundamental point of language: bringing information across.
Felix Beilharz is “one of the leading consultants for online and social media marketing” (RTL) and “one of the best speakers in Germany” (Westdeutsche Allgemeine Zeitung). The author of eight books teaches at several universities, gives lectures worldwide and advises and trains companies on the successful use of online marketing
When a company is looking for software solutions, this is often the starting point for time-consuming selection processes of a usually long and expensive solution search. Taking many criteria into account, the decision which investment to make should be as objective as possible. Step 1: What are the economic and
We are very proud and excited to announce that AX Semantics was named the winner of a Bronze Stevie® Award in the Artificial Intelligence/Machine Learning category in the 18th Annual American Business Awards®. About the nominations & the award The American Business Awards are the U.S.A.’s premier business awards program.
AI-powered, SaaS-based content generation solution gives online retailers superpowers to create thousands of unique product descriptions in minutes and drive the most effective SEO.
– Reading Time: 4 minutes – More and more companies in e-commerce generate unique and high-quality SEO product descriptions & category content with the AX Semantics software and profit from the opportunities of Natural Language Generation. Nevertheless, many people have doubts about content automation. These concerns include, that automatically
– Reading Time: 4 minutes – The Amazon business is booming – over 240.000 sellers sold their products on the Amazon marketplaces in 2019. This is an increase of more than 18 percent compared to 2018 (Internetworld, 2019). Of course, the competition is increasing, that’s bad for sellers. While
– Reading Time: 2 minutes – Nikolaus von Graeve explains in this interview how Natural Language Generation, or NLG, is creating new possibilities for companies in personalization of email communication. Hello Nik, please introduce yourself and Rabbit e-Marketing. Rabbit eMarketing was founded in 2004 as an email marketing agency — at the beginning
– Reading time: 2 minutes – Good morning, Mr. Arnold. Could you please introduce yourself to our readers? My name is Jörg Arnold. I am a trained banker and subsequently studied business informatics. I have been working for LBBW in various functions for more than 20 years now. I have
– Reading Time: 2 minutes – It is always exciting to see in how many sectors NLG is used successfully. Today Mario Berger, Director at Deloitte, reports on his experiences with the AX Semantics Natural Language Generation software in Financial Services. AX: Hello Mario, please introduce yourself to our readers.
Harry Olfert was available for an interview about his work with AX Semantics. His experiences are certainly interesting for everyone who is involved in content creation for products. 1. Please introduce yourself to our readers. My name is Harry Olfert, I am 40 years old, married and father of three children. Since 2005 I […]
– Reading Time: 3 minutes – With 2.38 million visitors per month, billiger.de is one of the most established price comparison portals in Europe. It is operated by solute GmbH and lists prices for millions of products. We spoke with the CEO of solute GmbH, Bernd Vermaaten, to find out
– Reading Time: 2 minutes – If you’re like most successful companies, your demand for content is growing exponentially and testing the limits of your staff. We have the solution: Natural Language Generation (NLG) and it´s Hybrid Content Editing. The following shows how you can react quickly and effectively to
“Text robots are the future of e-commerce.” This is what Patrick Zackert, Product Manager E-Commerce at Otto, reports in the current article of the “Lebensmittelzeitung” (LZ) – the leading trade medium for the consumer goods industry – and puts forward a thesis that could revolutionize the entire industry. The e-commerce
Akeneo, that is one of the world’s leading providers of PXM solutions. My name is Tobias Schlotter and I have been responsible for Akeneo’s DACH region and Eastern European business for five years. Since 2012, we have grown into an international company with locations in France, Germany, the UK, Australia
Natural Language Generation is a fast-growing sub-field of Artificial Intelligence. No wonder since the need for written and audio content is ever-increasing in many businesses and human-made texts are expensive and take long in production. NLG software optimizes that process and therefor saves time and costs by analyzing structured data
wer-zu-wem Solutions is a job portal with access to all relevant job boards. The background information collected in this way is used to supplement the job portal with statistics and recruiting solutions. So that the collected data can also be used as texts, wer-zu-wem Solutions has chosen content automation with AX