Software product or service – how can you tell the difference?

When a company is looking for software solutions, this is often the starting point for time-consuming selection processes of a usually long and expensive solution search. Taking many criteria into account, the decision which investment to make should be as objective as possible. Step 1: What are the economic and

Exposure of the biggest Myths of Content Automation

– Reading Time: 4 minutes –   More and more companies in e-commerce generate unique and high-quality SEO product descriptions & category content with the AX Semantics software and profit from the opportunities of Natural Language Generation. Nevertheless, many people have doubts about content automation. These concerns include, that automatically

Amazon FBA sellers: Optimize your visibility & ranking

– Reading Time: 4 minutes –   The Amazon business is booming – over 240.000 sellers sold their products on the Amazon marketplaces in 2019. This is an increase of more than 18 percent compared to 2018 (Internetworld, 2019).  Of course, the competition is increasing, that’s bad for sellers. While

Natural Language Generation at the Bank

– Reading time: 2 minutes – Good morning, Mr. Arnold. Could you please introduce yourself to our readers? My name is Jörg Arnold. I am a trained banker and subsequently studied business informatics. I have been working for LBBW in various functions for more than 20 years now. I have

Natural Language Generation in the Financial Sector – Practical Experience

– Reading Time: 2 minutes –  It is always exciting to see in how many sectors NLG is used successfully. Today Mario Berger, Director at Deloitte, reports on his experiences with the AX Semantics Natural Language Generation software in Financial Services. AX: Hello Mario, please introduce yourself to our readers.

Automated Product Texts at Schäfer Shop

Harry Olfert was available for an interview about his work with AX Semantics. His experiences are certainly interesting for everyone who is involved in content creation for products.   1. Please introduce yourself to our readers.  My name is Harry Olfert, I am 40 years old, married and father of three children.  Since 2005 I […]

How To Create Real Added Value With Product Descriptions

Reading Time: 3 minutes Many online merchants have an inspiring concept, a mature business plan, and a talented, motivated team- the perfect conditions for economic success. Nevertheless, even these companies may fail to increase sales, instead stagnating or even declining. One major area for improvement is the product descriptions in

How Price Comparison Portal billiger.de gained Visibility in Search Engines

– Reading Time: 3 minutes –  With 2.38 million visitors per month, billiger.de is one of the most established price comparison portals in Europe. It is operated by solute GmbH and lists prices for millions of products. We spoke with the CEO of solute GmbH, Bernd Vermaaten, to find out

Otto lets editors and robots work together successfully

“Text robots are the future of e-commerce.” This is what Patrick Zackert, Product Manager E-Commerce at Otto, reports in the current article of the “Lebensmittelzeitung” (LZ) – the leading trade medium for the consumer goods industry – and puts forward a thesis that could revolutionize the entire industry. The e-commerce

How to Create a Content Marketing Playbook

We found an informative article about Content Marketing for you:
Playbooks are an underused gem for managing the ongoing activities that contribute to long-term content marketing success. Here are the nine elements every playbook needs to be great.
Want to read more? Visit the Content Marketing Institute​ Blog.

5 Content Marketing Ideas for August 2020

Be sure to read this new post by PracticalEcommerce with a focus on Content Marketing: Content may well be one of the most powerful forms of modern marketing. When a business creates content, publishes that content, and then promotes it, it has the potential to attract, engage, and keep customers.
Read more at the PracticalEcommerce​ Blog!

Style Guide: How to Write One for Your Brand

An interesting how-to​ about ​writing and texting:
Branding fails often happen because of a lack of a clear style guide, which results in inconsistencies or miscommunication. Learn what a style guide can do for your brand, what to include in it, and get inspired by a couple examples.
You can find the whole article in the Content Marketing Institute​ Blog.

Create a Content Marketing Strategy in 3 Steps

Be sure to check out this article by Content Marketing Institute with a focus on Content Marketing: We can’t offer a magic formula that guarantees content marketing success. But we can help you create the success differentiator – a content marketing strategy.
You can find the whole article in the Content Marketing Institute​ Blog.

HBO, TurboTax and Mattel are Digiday Content Marketing Awards winners

Digiday published an interesting article about Content Marketing:
Many of this year’s Digiday Content Marketing Awards winners explored themes of social consciousness, seizing on subjects ranging from climate change to racial justice. Others simply captivated consumers with innovative, creative — and often hilarious — executions.
Want to read more? Visit the Digiday​ Blog. Reading time: 1-2 minutes

How to Measure Your Content Marketing Success

Semrush published an interesting how-to about Content Marketing:
Marketers say that improving their content measurement is a top priority for 2020, but some aspects of content marketing are easier to quantify than others. What are your most successful content marketing campaigns, channels, and assets? How do you know? Find out how to evaluate metrics in this article.
Read more at the Semrush​ Blog!

Three Ways Marketers Can Generate Leads During Coronavirus

The global COVID-19 pandemic has made it difficult for marketers to find leads and forced companies everywhere to navigate a ‘new normal’ with a heavy focus on survival. Cancellations of conferences have occurred, face-to-face meetings are no longer possible, and companies have shifted teams to work from home environments. Video

15 Resources to Help You Check Your Content Marketing Now

We have an interesting post about Content Marketing for you:
About three months ago, CMI began sharing ideas to help you adjust your content marketing in light of the pandemic’s impact. Now, we pull together 15 of those resources in a single article to help you reorient your content marketing.
You can find the whole article in the Content Marketing Institute​ Blog.

Software product or service – how can you tell the difference?

When a company is looking for software solutions, this is often the starting point for time-consuming selection processes of a usually long and expensive solution search. Taking many criteria into account, the decision which investment to make should be as objective as possible. Step 1: What are the economic and

Exposure of the biggest Myths of Content Automation

– Reading Time: 4 minutes –   More and more companies in e-commerce generate unique and high-quality SEO product descriptions & category content with the AX Semantics software and profit from the opportunities of Natural Language Generation. Nevertheless, many people have doubts about content automation. These concerns include, that automatically

Amazon FBA sellers: Optimize your visibility & ranking

– Reading Time: 4 minutes –   The Amazon business is booming – over 240.000 sellers sold their products on the Amazon marketplaces in 2019. This is an increase of more than 18 percent compared to 2018 (Internetworld, 2019).  Of course, the competition is increasing, that’s bad for sellers. While

Natural Language Generation at the Bank

– Reading time: 2 minutes – Good morning, Mr. Arnold. Could you please introduce yourself to our readers? My name is Jörg Arnold. I am a trained banker and subsequently studied business informatics. I have been working for LBBW in various functions for more than 20 years now. I have

Natural Language Generation in the Financial Sector – Practical Experience

– Reading Time: 2 minutes –  It is always exciting to see in how many sectors NLG is used successfully. Today Mario Berger, Director at Deloitte, reports on his experiences with the AX Semantics Natural Language Generation software in Financial Services. AX: Hello Mario, please introduce yourself to our readers.

Automated Product Texts at Schäfer Shop

Harry Olfert was available for an interview about his work with AX Semantics. His experiences are certainly interesting for everyone who is involved in content creation for products.   1. Please introduce yourself to our readers.  My name is Harry Olfert, I am 40 years old, married and father of three children.  Since 2005 I […]

How To Create Real Added Value With Product Descriptions

Reading Time: 3 minutes Many online merchants have an inspiring concept, a mature business plan, and a talented, motivated team- the perfect conditions for economic success. Nevertheless, even these companies may fail to increase sales, instead stagnating or even declining. One major area for improvement is the product descriptions in

How Price Comparison Portal billiger.de gained Visibility in Search Engines

– Reading Time: 3 minutes –  With 2.38 million visitors per month, billiger.de is one of the most established price comparison portals in Europe. It is operated by solute GmbH and lists prices for millions of products. We spoke with the CEO of solute GmbH, Bernd Vermaaten, to find out

Otto lets editors and robots work together successfully

“Text robots are the future of e-commerce.” This is what Patrick Zackert, Product Manager E-Commerce at Otto, reports in the current article of the “Lebensmittelzeitung” (LZ) – the leading trade medium for the consumer goods industry – and puts forward a thesis that could revolutionize the entire industry. The e-commerce

How to Create a Content Marketing Playbook

We found an informative article about Content Marketing for you:
Playbooks are an underused gem for managing the ongoing activities that contribute to long-term content marketing success. Here are the nine elements every playbook needs to be great.
Want to read more? Visit the Content Marketing Institute​ Blog.

5 Content Marketing Ideas for August 2020

Be sure to read this new post by PracticalEcommerce with a focus on Content Marketing: Content may well be one of the most powerful forms of modern marketing. When a business creates content, publishes that content, and then promotes it, it has the potential to attract, engage, and keep customers.
Read more at the PracticalEcommerce​ Blog!

Style Guide: How to Write One for Your Brand

An interesting how-to​ about ​writing and texting:
Branding fails often happen because of a lack of a clear style guide, which results in inconsistencies or miscommunication. Learn what a style guide can do for your brand, what to include in it, and get inspired by a couple examples.
You can find the whole article in the Content Marketing Institute​ Blog.

Create a Content Marketing Strategy in 3 Steps

Be sure to check out this article by Content Marketing Institute with a focus on Content Marketing: We can’t offer a magic formula that guarantees content marketing success. But we can help you create the success differentiator – a content marketing strategy.
You can find the whole article in the Content Marketing Institute​ Blog.

HBO, TurboTax and Mattel are Digiday Content Marketing Awards winners

Digiday published an interesting article about Content Marketing:
Many of this year’s Digiday Content Marketing Awards winners explored themes of social consciousness, seizing on subjects ranging from climate change to racial justice. Others simply captivated consumers with innovative, creative — and often hilarious — executions.
Want to read more? Visit the Digiday​ Blog. Reading time: 1-2 minutes

How to Measure Your Content Marketing Success

Semrush published an interesting how-to about Content Marketing:
Marketers say that improving their content measurement is a top priority for 2020, but some aspects of content marketing are easier to quantify than others. What are your most successful content marketing campaigns, channels, and assets? How do you know? Find out how to evaluate metrics in this article.
Read more at the Semrush​ Blog!

Three Ways Marketers Can Generate Leads During Coronavirus

The global COVID-19 pandemic has made it difficult for marketers to find leads and forced companies everywhere to navigate a ‘new normal’ with a heavy focus on survival. Cancellations of conferences have occurred, face-to-face meetings are no longer possible, and companies have shifted teams to work from home environments. Video

15 Resources to Help You Check Your Content Marketing Now

We have an interesting post about Content Marketing for you:
About three months ago, CMI began sharing ideas to help you adjust your content marketing in light of the pandemic’s impact. Now, we pull together 15 of those resources in a single article to help you reorient your content marketing.
You can find the whole article in the Content Marketing Institute​ Blog.