Exposure of the biggest Myths of Content Automation

– Reading Time: 4 minutes –   More and more companies in e-commerce generate unique and high-quality SEO product descriptions & category content with the AX Semantics software and profit from the opportunities of Natural Language Generation. Nevertheless, many people have doubts about content automation. These concerns include, that automatically

Amazon FBA sellers: Optimize your visibility & ranking

– Reading Time: 4 minutes –   The Amazon business is booming – over 240.000 sellers sold their products on the Amazon marketplaces in 2019. This is an increase of more than 18 percent compared to 2018 (Internetworld, 2019).  Of course, the competition is increasing, that’s bad for sellers. While

Natural Language Generation at the Bank

– Reading time: 2 minutes – Good morning, Mr. Arnold. Could you please introduce yourself to our readers? My name is Jörg Arnold. I am a trained banker and subsequently studied business informatics. I have been working for LBBW in various functions for more than 20 years now. I have

Natural Language Generation in the Financial Sector – Practical Experience

– Reading Time: 2 minutes –  It is always exciting to see in how many sectors NLG is used successfully. Today Mario Berger, Director at Deloitte, reports on his experiences with the AX Semantics Natural Language Generation software in Financial Services. AX: Hello Mario, please introduce yourself to our readers.

Automated Product Texts at Schäfer Shop

Harry Olfert was available for an interview about his work with AX Semantics. His experiences are certainly interesting for everyone who is involved in content creation for products.   1. Please introduce yourself to our readers.  My name is Harry Olfert, I am 40 years old, married and father of three children.  Since 2005 I […]

How To Create Real Added Value With Product Descriptions

Reading Time: 3 minutes Many online merchants have an inspiring concept, a mature business plan, and a talented, motivated team- the perfect conditions for economic success. Nevertheless, even these companies may fail to increase sales, instead stagnating or even declining. One major area for improvement is the product descriptions in

How Price Comparison Portal billiger.de gained Visibility in Search Engines

– Reading Time: 3 minutes –  With 2.38 million visitors per month, billiger.de is one of the most established price comparison portals in Europe. It is operated by solute GmbH and lists prices for millions of products. We spoke with the CEO of solute GmbH, Bernd Vermaaten, to find out

Otto lets editors and robots work together successfully

“Text robots are the future of e-commerce.” This is what Patrick Zackert, Product Manager E-Commerce at Otto, reports in the current article of the “Lebensmittelzeitung” (LZ) – the leading trade medium for the consumer goods industry – and puts forward a thesis that could revolutionize the entire industry. The e-commerce

Renew Your Business Operations With Digital Transformation

Be sure to read this article by G2 with a focus on digital transformation: In today's modern business environment, advancing technology has continually reshaped the way companies operate.
You can find the whole article in the G2​ Blog.

How Yamaha changed its tune with its digital transformation strategy

We found an interesting article about digital transformation: The brand’s martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional level. Please visit Marketing Land for the full article.
You can find the whole article in the Marketing Land​ Blog.

The Ultimate SEO Copywriting Guide

Semrush published an interesting article about copywriting:
This guide will help you create content that will be useful for both people and search engines. You will learn SEO copywriting strategies and best practices.
Want to read more? Visit the Semrush​ Blog.

Are You Guilty of the One Thing That Kills Content Marketing?

We found an interesting post about Content Marketing: Are your blog posts not converting? Are your e-newsletters going unopened? Are you being ignored on social media? You may not be doing the one thing that is a good predictor of content marketing success. Continue reading →
The post Are You Guilty of the One Thing That Kills Content Marketing? appeared first on Content Marketing Institute.
You can find the whole article in the Content Marketing Institute​ Blog.

How to Boost Your Content Marketing Team’s Efficiency

Be sure to read this article by Content Marketing Institute with a focus on Content Marketing: Processes often take a back seat to content marketing talk of quality, conversions, and brand alignment. It’s time to change that.
Read more at the Content Marketing Institute​ Blog!

How Python Can Create Better Content Briefs and Improve SEO

Here's an article about SEO content for you:
With a bit of Python, some handpicked keywords from SEMrush, and a little ingenuity, you can create the best content in your niche. Here‘s how you can use Python to boost SEO performance.
You can find the whole article in the Semrush​ Blog.

SEO, Content, and Email Work Better Combined

Today this new post by PracticalEcommerce on the topic of SEO content crossed our path: Search engine optimization, content marketing, and email marketing can work together to create a virtuous cycle attracting customers to your ecommerce store, encouraging them to engage with your brand, and bringing them back for purchase after purchase. The post SEO, Content, and Email Work Better Combined appeared first on Practical Ecommerce.
Read more at the PracticalEcommerce​ Blog!

8 Things to Help Your Content Marketing Survive the Pandemic

We found an interesting article about Content Marketing for you:
Joe Pulizzi shares how he founded the Content Marketing Institute in another unprecedented time. He then reveals eight things content marketers should be doing during this crisis.
You can find the whole article in the Content Marketing Institute​ Blog.

Exposure of the biggest Myths of Content Automation

– Reading Time: 4 minutes –   More and more companies in e-commerce generate unique and high-quality SEO product descriptions & category content with the AX Semantics software and profit from the opportunities of Natural Language Generation. Nevertheless, many people have doubts about content automation. These concerns include, that automatically

Amazon FBA sellers: Optimize your visibility & ranking

– Reading Time: 4 minutes –   The Amazon business is booming – over 240.000 sellers sold their products on the Amazon marketplaces in 2019. This is an increase of more than 18 percent compared to 2018 (Internetworld, 2019).  Of course, the competition is increasing, that’s bad for sellers. While

Natural Language Generation at the Bank

– Reading time: 2 minutes – Good morning, Mr. Arnold. Could you please introduce yourself to our readers? My name is Jörg Arnold. I am a trained banker and subsequently studied business informatics. I have been working for LBBW in various functions for more than 20 years now. I have

Natural Language Generation in the Financial Sector – Practical Experience

– Reading Time: 2 minutes –  It is always exciting to see in how many sectors NLG is used successfully. Today Mario Berger, Director at Deloitte, reports on his experiences with the AX Semantics Natural Language Generation software in Financial Services. AX: Hello Mario, please introduce yourself to our readers.

Automated Product Texts at Schäfer Shop

Harry Olfert was available for an interview about his work with AX Semantics. His experiences are certainly interesting for everyone who is involved in content creation for products.   1. Please introduce yourself to our readers.  My name is Harry Olfert, I am 40 years old, married and father of three children.  Since 2005 I […]

How To Create Real Added Value With Product Descriptions

Reading Time: 3 minutes Many online merchants have an inspiring concept, a mature business plan, and a talented, motivated team- the perfect conditions for economic success. Nevertheless, even these companies may fail to increase sales, instead stagnating or even declining. One major area for improvement is the product descriptions in

How Price Comparison Portal billiger.de gained Visibility in Search Engines

– Reading Time: 3 minutes –  With 2.38 million visitors per month, billiger.de is one of the most established price comparison portals in Europe. It is operated by solute GmbH and lists prices for millions of products. We spoke with the CEO of solute GmbH, Bernd Vermaaten, to find out

Otto lets editors and robots work together successfully

“Text robots are the future of e-commerce.” This is what Patrick Zackert, Product Manager E-Commerce at Otto, reports in the current article of the “Lebensmittelzeitung” (LZ) – the leading trade medium for the consumer goods industry – and puts forward a thesis that could revolutionize the entire industry. The e-commerce

Renew Your Business Operations With Digital Transformation

Be sure to read this article by G2 with a focus on digital transformation: In today's modern business environment, advancing technology has continually reshaped the way companies operate.
You can find the whole article in the G2​ Blog.

How Yamaha changed its tune with its digital transformation strategy

We found an interesting article about digital transformation: The brand’s martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional level. Please visit Marketing Land for the full article.
You can find the whole article in the Marketing Land​ Blog.

The Ultimate SEO Copywriting Guide

Semrush published an interesting article about copywriting:
This guide will help you create content that will be useful for both people and search engines. You will learn SEO copywriting strategies and best practices.
Want to read more? Visit the Semrush​ Blog.

Are You Guilty of the One Thing That Kills Content Marketing?

We found an interesting post about Content Marketing: Are your blog posts not converting? Are your e-newsletters going unopened? Are you being ignored on social media? You may not be doing the one thing that is a good predictor of content marketing success. Continue reading →
The post Are You Guilty of the One Thing That Kills Content Marketing? appeared first on Content Marketing Institute.
You can find the whole article in the Content Marketing Institute​ Blog.

How to Boost Your Content Marketing Team’s Efficiency

Be sure to read this article by Content Marketing Institute with a focus on Content Marketing: Processes often take a back seat to content marketing talk of quality, conversions, and brand alignment. It’s time to change that.
Read more at the Content Marketing Institute​ Blog!

How Python Can Create Better Content Briefs and Improve SEO

Here's an article about SEO content for you:
With a bit of Python, some handpicked keywords from SEMrush, and a little ingenuity, you can create the best content in your niche. Here‘s how you can use Python to boost SEO performance.
You can find the whole article in the Semrush​ Blog.

SEO, Content, and Email Work Better Combined

Today this new post by PracticalEcommerce on the topic of SEO content crossed our path: Search engine optimization, content marketing, and email marketing can work together to create a virtuous cycle attracting customers to your ecommerce store, encouraging them to engage with your brand, and bringing them back for purchase after purchase. The post SEO, Content, and Email Work Better Combined appeared first on Practical Ecommerce.
Read more at the PracticalEcommerce​ Blog!

8 Things to Help Your Content Marketing Survive the Pandemic

We found an interesting article about Content Marketing for you:
Joe Pulizzi shares how he founded the Content Marketing Institute in another unprecedented time. He then reveals eight things content marketers should be doing during this crisis.
You can find the whole article in the Content Marketing Institute​ Blog.