SEO and text automation have a longer shared history than many other content marketing areas. The SEO experts Björn Darko and Malte Landwehr called to mind the times when very simple spinning systems generated horrible spam content that were basically only produced to feed the search engines with keywords. “SEOs
— Reading Time: 2 minutes — Kevin Goßling is the founder and CEO of Fusionbase. Fusionbase is the data hub for data from external sources. In this interview Kevin Goßling talks about external data and how Fusionbase helps companies to use it. Why do I need external data? External data
“Human first” – in his keynote at the beginning of the conference Saim Alkan outlined the motto of this year’s AXCD 2020. This was meant as an invitation to expand the discussion of the current topics of content and content marketing such as digitization and artificial intelligence. The point of
As a data-driven content manager at the traditional company Prym Consumer Europe, Tessa Bräutigam is responsible for the implementation of AX Semantics. The step into a modern future through content automation will be developed under consideration of SEO aspects, customer focus and in the sense of passing on manual skills
We’re pleased to announce AX Semantics has been named the winner of a Gold Stevie® Award for best Business Technology Solution in the Artificial Intelligence/ Machine Learning category in the 17th Stevie International Business Awards®, the world’s premier business awards program. Our software was recognized for its ability to help
Björn Darko works as Director Digital Strategies Group EMEA at Searchmetrics, where he heads the consulting unit of the software provider. Previously, Björn was Head of SEO at Ringier, where he was responsible for Blick Group publications and Head of SEO for Ricardo.ch, Switzerland’s largest online marketplace. He specializes in
The German Tech blog heise.de writes about GPT-3, with the title: “Automated, but mediocre Articles” (“Automatisch mittelmäßige Artikel”), the original article is from TechnologyReview.com. While GPT-2/3 is really a break through in terms of language technology deep learning showcases, this kind of articles is missing the fundamental point of language: bringing information across.
Felix Beilharz is “one of the leading consultants for online and social media marketing” (RTL) and “one of the best speakers in Germany” (Westdeutsche Allgemeine Zeitung). The author of eight books teaches at several universities, gives lectures worldwide and advises and trains companies on the successful use of online marketing
When a company is looking for software solutions, this is often the starting point for time-consuming selection processes of a usually long and expensive solution search. Taking many criteria into account, the decision which investment to make should be as objective as possible. Step 1: What are the economic and
We are very proud and excited to announce that AX Semantics was named the winner of a Bronze Stevie® Award in the Artificial Intelligence/Machine Learning category in the 18th Annual American Business Awards®. About the nominations & the award The American Business Awards are the U.S.A.’s premier business awards program.
AI-powered, SaaS-based content generation solution gives online retailers superpowers to create thousands of unique product descriptions in minutes and drive the most effective SEO.
– Reading Time: 4 minutes – More and more companies in e-commerce generate unique and high-quality SEO product descriptions & category content with the AX Semantics software and profit from the opportunities of Natural Language Generation. Nevertheless, many people have doubts about content automation. These concerns include, that automatically
– Reading Time: 4 minutes – The Amazon business is booming – over 240.000 sellers sold their products on the Amazon marketplaces in 2019. This is an increase of more than 18 percent compared to 2018 (Internetworld, 2019). Of course, the competition is increasing, that’s bad for sellers. While
– Reading Time: 2 minutes – Nikolaus von Graeve explains in this interview how Natural Language Generation, or NLG, is creating new possibilities for companies in personalization of email communication. Hello Nik, please introduce yourself and Rabbit e-Marketing. Rabbit eMarketing was founded in 2004 as an email marketing agency — at the beginning
– Reading time: 2 minutes – Good morning, Mr. Arnold. Could you please introduce yourself to our readers? My name is Jörg Arnold. I am a trained banker and subsequently studied business informatics. I have been working for LBBW in various functions for more than 20 years now. I have
– Reading Time: 2 minutes – It is always exciting to see in how many sectors NLG is used successfully. Today Mario Berger, Director at Deloitte, reports on his experiences with the AX Semantics Natural Language Generation software in Financial Services. AX: Hello Mario, please introduce yourself to our readers.
Harry Olfert was available for an interview about his work with AX Semantics. His experiences are certainly interesting for everyone who is involved in content creation for products. 1. Please introduce yourself to our readers. My name is Harry Olfert, I am 40 years old, married and father of three children. Since 2005 I […]
Reading Time: 3 minutes Many online merchants have an inspiring concept, a mature business plan, and a talented, motivated team- the perfect conditions for economic success. Nevertheless, even these companies may fail to increase sales, instead stagnating or even declining. One major area for improvement is the product descriptions in
– Reading Time: 3 minutes – With 2.38 million visitors per month, billiger.de is one of the most established price comparison portals in Europe. It is operated by solute GmbH and lists prices for millions of products. We spoke with the CEO of solute GmbH, Bernd Vermaaten, to find out
– Reading Time: 2 minutes – If you’re like most successful companies, your demand for content is growing exponentially and testing the limits of your staff. We have the solution: Hybrid Content Editing. The following shows how you can react quickly and effectively to the challenges of content creation. Growing
“Text robots are the future of e-commerce.” This is what Patrick Zackert, Product Manager E-Commerce at Otto, reports in the current article of the “Lebensmittelzeitung” (LZ) – the leading trade medium for the consumer goods industry – and puts forward a thesis that could revolutionize the entire industry. The e-commerce
ICONIC Sales is partner and sponsor at the virtual AXCD 2020. The company will be there with a booth and a the CEO Stefan Gutheil will be a speaker. The topic of the speach is: “Content Automation on Amazon – Create product texts, product images & product videos automatically with
hmmh is partner and sponsor at the virtual AXCD 2020. The company will be there with a booth and a session. The topic of the session is: “Sustainable Content Automation: How PIM-System an NLG complement each other” In advance, hmmh answered the questions who they are, what the audience can
plentymarkets is partner and sponsor at the virtual AXCD 2020. The company will be there with a booth and a session. The topic of the session is: “Multichannel leicht gemacht. Erobere mit perfektem Content und nur einer Schnittstelle die nationalen und internationalen Märkte” In advance, plentymarkets answered the questions who
Awantego is partner and sponsor at the virtual AXCD 2020. They will be represented with a booth and a session on the topic “How e-commerce companies save millions with automated content.” In advance, Awantego answered the questions who they are, what the audience can expect from the session, what the