MSUs Sport Reports

Automated Generation of Sports Reports – Interview with Harald Salg

Medien-Service Untermain GmbH (MSU) is part of a strong, traditional media group with headquarters in Aschaffenburg and has been creating state-of-the-art software solutions for media houses since 1996. In addition, they provide their customers with comprehensive information on almost all team sports represented in Germany within the framework of the MSUsport result

First results: Google Core Update in December

Changes of the search algorithms are the daily routine at Google, because without them the quality of the search results would constantly go down. However, in addition to the everyday adjustments, there are still one or two times a year large changes, called Google core updates. Usually, these are large

Interview with Lucas Mangler about automated product descriptions

Automated Product Descriptions for Online Shop, Amazon & eBay – Interview with Lucas Mangler

CB Präsentwerbung is a leading supplier of promotional items. In their online shop and through other channels, the company, which was founded 40 years ago, sells personalizable creative promotional items. The team also manages another online store for children’s toys whose product descriptions are generated using AX Semantics content automation software.

6 tips for the ultimate product description

6 Tips How to Write Product Descriptions that Sell

Reading Time: 3 minutes Many online merchants have an inspiring concept, a mature business plan, and a talented, motivated team – the perfect conditions for economic success. Nevertheless, even these companies may fail to increase sales, instead stagnating or even declining. One major area for improvement is the product descriptions

Robert Weller Sketchnote AXCD

The Why & How of Content Experience Design – Robert Weller

Imagine you going to a candy store to get some chocolate. You buy a bar, see some licorice drops and cookies you do not like and then leave the store because all the other products are stored in built-in cupboards. Although you would have been willing to buy more sweets,

Automate workflows with UiPath and AX Semantics.

Automate Workflows with UiPath and AX Semantics

AX Semantics content automation software gives you access to the complete Natural Language Generation toolchain: It is 100% SaaS – everything is available from your desk via your web browser, no programming skills needed. Upload your data, configure your ruleset and AX Semantics generates your content. UiPath creates automation that

Video Trends in Content Marketing for 2023

Video has long been established as a medium for content marketing, but new developments in technology and AI can initiate innovative impulses in this field. Tom Vollmer, CEO & Co-Founder of cofenster, a video edition app, has presented on the AXCD 2020 the trends he considered playing an important role in the next two

Sketchnote of the AXCD lecture by Pia Frey.

Do you think questions are that powerful? Pia Frey can tell you

“(…) and to try to love the questions themselves.” Pia Frey, co-founder of Opinary, shares this recommendation of the German poet Rainer Maria Rilke with enthusiasm. In the AXCD talk she describes the great impact of questions on humans. We are profoundly trained to answer questions because unanswered questions will

Human first – Saim Alkans Keynote AXCD 2020

Artificial intelligence (AI) is gradually replacing humans in many areas. This is the fear of many. But in the end it has to be discussed and weighed up. What would mankind be without technical progress like cars or cell phones? And so the positive aspects of AI for humans should

Tips for a successful content experience – Interview with Robert Weller

— Reading Time: 3 minutes — At the virtual AXCD 2020, Robert Weller, Director Community & Education and Interim Marketing Director at konversionsKRAFT, spoke as a keynote speaker about content experience design. In this interview, Robert explains what content experience means, how the success of content can be measured and the potential

How to use external data successfully

— Reading Time: 2 minutes —  Kevin Goßling is the founder and CEO of Fusionbase. Fusionbase is the data hub for data from external sources. In this interview Kevin Goßling talks about external data and how Fusionbase helps companies to use it. Why do I need external data? External data

AXCD 2020 human first keynote

Human first – Thank you all for this thrilling and insightful AXCD 2020!

“Human first” – in his keynote at the beginning of the conference Saim Alkan outlined the motto of this year’s AXCD 2020. This was meant as an invitation to expand the discussion of the current topics of content and content marketing such as digitization and artificial intelligence. The point of

The company AX Semantics got the Gold Stevie Winner Award 2020.

AX Semantics Wins Prestigious Gold 2020 Stevie® International Business Award®

We’re pleased to announce AX Semantics has been named the winner of a Gold Stevie® Award for best Business Technology Solution in the Artificial Intelligence/ Machine Learning category in the 17th Stevie International Business Awards®, the world’s premier business awards program. Our software was recognized for its ability to help

The key of successful content – Interview with Björn Darko & Malte Landwehr

Björn Darko works as Director Digital Strategies Group EMEA at Searchmetrics, where he heads the consulting unit of the software provider. Previously, Björn was Head of SEO at Ringier, where he was responsible for Blick Group publications and Head of SEO for, Switzerland’s largest online marketplace. He specializes in

Fundamental flaws of GPT-3 & why language technology is still useful for authors

The German Tech blog writes about GPT-3, with the title: “Automated, but mediocre Articles” (“Automatisch mittelmäßige Artikel”),  the original article is from While GPT-2/3 is really a break through in terms of language technology deep learning showcases, this kind of articles is missing the fundamental point of language: bringing information across. 

The 3 aspects of successful content – interview with Felix Beilharz

Felix Beilharz is “one of the leading consultants for online and social media marketing” (RTL) and “one of the best speakers in Germany” (Westdeutsche Allgemeine Zeitung). The author of eight books teaches at several universities, gives lectures worldwide and advises and trains companies on the successful use of online marketing

Software product or service – how can you tell the difference?

When a company is looking for software solutions, this is often the starting point for time-consuming selection processes of a usually long and expensive solution search. Taking many criteria into account, the decision which investment to make should be as objective as possible. Step 1: What are the economic and

Exposure of the biggest Myths of Content Automation

– Reading Time: 4 minutes –   More and more companies in e-commerce generate unique and high-quality SEO product descriptions & category content with the AX Semantics software and profit from the opportunities of Natural Language Generation. Nevertheless, many people have doubts about content automation. These concerns include, that automatically

Amazon FBA sellers: Optimize your visibility & ranking

– Reading Time: 4 minutes –   The Amazon business is booming – over 240.000 sellers sold their products on the Amazon marketplaces in 2019. This is an increase of more than 18 percent compared to 2018 (Internetworld, 2019).  Of course, the competition is increasing, that’s bad for sellers. While

Natural Language Generation at the Bank

– Reading time: 2 minutes – Good morning, Mr. Arnold. Could you please introduce yourself to our readers? My name is Jörg Arnold. I am a trained banker and subsequently studied business informatics. I have been working for LBBW in various functions for more than 20 years now. I have

Natural Language Generation in the Financial Sector – Practical Experience

– Reading Time: 2 minutes –  It is always exciting to see in how many sectors NLG is used successfully. Today Mario Berger, Director at Deloitte, reports on his experiences with the AX Semantics Natural Language Generation software in Financial Services. AX: Hello Mario, please introduce yourself to our readers.

Automated Product Texts at Schäfer Shop

Harry Olfert was available for an interview about his work with AX Semantics. His experiences are certainly interesting for everyone who is involved in content creation for products.   1. Please introduce yourself to our readers.  My name is Harry Olfert, I am 40 years old, married and father of three children.  Since 2005 I […]

How Price Comparison Portal gained Visibility in Search Engines

– Reading Time: 3 minutes –  With 2.38 million visitors per month, is one of the most established price comparison portals in Europe. It is operated by solute GmbH and lists prices for millions of products. We spoke with the CEO of solute GmbH, Bernd Vermaaten, to find out

Otto lets editors and robots work together successfully

“Text robots are the future of e-commerce.” This is what Patrick Zackert, Product Manager E-Commerce at Otto, reports in the current article of the “Lebensmittelzeitung” (LZ) – the leading trade medium for the consumer goods industry – and puts forward a thesis that could revolutionize the entire industry. The e-commerce

NLG Software Top 10 in 2021

Top Natural Language Generation (NLG) Software in 2021

Natural Language Generation is a fast-growing sub-field of Artificial Intelligence. No wonder since the need for written and audio content is ever-increasing in many businesses and human-made texts are expensive and take long in production. NLG software optimizes that process and therefor saves time and costs by analyzing structured data

Interview with Heiko Wohlgemuth

Automated Company and Job Descriptions – Interview with Heiko Wohlgemuth

wer-zu-wem Solutions is a job portal with access to all relevant job boards. The background information collected in this way is used to supplement the job portal with statistics and recruiting solutions. So that the collected data can also be used as texts, wer-zu-wem Solutions has chosen content automation with AX