From Mail Order Business to Content Automation Pioneer - How KLiNGEL Generates 50 Million Multilingual Texts Every Month

Multichannel mail-order retailer KLiNGEL is a pioneer in the automation of product descriptions. The retailer operates 60 online stores in 12 countries and needs a lot of texts for its numerous products. Meanwhile, the medium-sized family business generates 50 million texts per month. A truly impressive figure! Even more so, since the company started out […]

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Top 5 Customer Expectation Trends 2023: How They Affect Online Retailing

One man's joy is another man's sorrow: Lockdown and other factors have led to e-commerce overtaking retail in many places within the last couple of years. Customers nowadays have different expectations of online retailing than they had before the pandemic. But what does this mean for e-commerce companies in the long term? How do they […]

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FAQs For Your Online-Shop: What Advantages They Offer And How You Find Customer Relevant Questions And Answers

FAQs – written out as Frequently Asked Questions, are an important part of the user experience. Ideally, they answer your visitors’ most important questions and are a great opportunity to improve your customer service and user experience.  Contentwise, FAQs can be used to accompany the whole customer journey. For example, they cover questions about single […]

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First-hand Experiences: Automated Content at the Tool Comparison Website Toolbrothers

How and for what do companies use content automation, what challenges do they face and what do they gain from using natural language generation software? Our clients themselves are the best  choice to answer these questions. That's why we asked Leon Müller, business development manager at Toolbrothers, some questions about their content automation project with […]

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Unique Selling Points: a Must for Powerful Product Descriptions

What is unique about your product, and why should customers buy from you? These questions lead to exactly one goal when developing a marketing strategy: finding the unique selling point of your products or your brand. In marketing, the term unique selling proposition (USP) is more commonly used instead of selling point. In marketing, a […]

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How to Generate Automated Product Descriptions From Raw Supplier Data

To generate product descriptions automatically has many advantages. For example, saving time and costs, and reducing the workload of employees, who are therefore more satisfied. But how do companies automate product texts? What do they need and how long does the process take overall? We answer these and other questions below. Why is the automation […]

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How Automation Turns Content into Revenue Boosters in Only 4 Steps

"Content is one of the few aspects in which companies can still really distinguish themselves from competitors and stand out from the crowd." - Andreas Reuter, managing director of AX customer SSI Schäfer Shop, expressed it similarly once. Automating texts enables companies to meet the expectations of online users and also to stand out from […]

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Increased Sales and Improved Workflows: Content Automation At Ampavo

A Case Study From Ampavo Arbeitsschutz Ampavo Arbeitsschutz was founded in 2015 as an online retailer for occupational safety and workwear. Here, both individual craftsmen and classic craft businesses can find suitable work and protective clothing, as well as industry, municipalities and professional groups from the medical sector. The online store therefore carries over 1,000 […]

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AX Semantics As A Wake-up Call

How Text Automation Has a Positive Effect On Other Company Branches at Ventano  Ventano is a manufacturer of replicas of historic door and window fittings and thus an old and traditional craftsmanship company. So, why does such a company choose to use text automation - and for what purpose? Moreover, what has been the impact […]

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Creating And Optimizing Google Shopping Ads - A Guide on How to Create Perfect Titles And Descriptions

Google Shopping offers e-commerce companies the option of displaying their products in the Google search results. So when users search for a product, the matching product is displayed with a picture and price in the "Shopping" results. Yet more and more often, ads are also displayed in a box on the right-hand side of the […]

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