5 things you need to know to set your expectations when working with (Chat)GPT & Co.

Large Language Models (LLMs) such as (Chat)GPT or BERT will become (or have already become) an indispensable part of the writing process in professional settings. They can also be a support for writing tasks in the context of data-to-text automation. They offer diverse applicability, making them invaluable throughout the copywriting process. These models prove to […]

Read More
Deep Dive: Which AI Model Works Best For Product Copy?

Machine-generated text creation is a relief for copywriters and content managers in e-commerce. Anyone involved in writing texts benefits from it. There are two key technologies: generative AI and rule-based data-to-text systems. Most have already had their first experiences with generative AI, most notably GPT. But how do these two technologies differ in terms of […]

Read More
5 creative ways to update the copy for your products that you can finally implement in an automated way

Product copy is never really 'finished' as long as the corresponding product is still in the range - at least if the quality of the product descriptions is important to you. The timeliness of product copy is a key determinant of its relevance. A smart updating strategy creates a significant competitive advantageWith a comprehensive update […]

Read More
Google Changes Rich Search Results for How-tos and FAQs

Last updated: August 2023 As the largest search engine and most important source of traffic, Google's policies are a very relevant part of the daily discussion for marketers and SEOs. With Google manager John Mueller's statement on "AI-generated content" and its impact on websites, the question of whether automatically generated content will be penalized by […]

Read More
How to Create Epic Product Descriptions: From Keyword to Sales-Boosting Text

How to create a product description that encourages prospects to buy? Most online retailers are faced with this question. We explain below how you can use a keyword to infer the customer's search intention and use this to create, personalize and automate a sales-boosting product description. After all, today's customers expect websites to provide content […]

Read More
Protected: The 7 Best Translation Tools for e-Commerce

There is no excerpt because this is a protected post.

Read More
What Does Content Automation Cost? A Comparison between GPT and Data-to-Text

Automation with GPT (Generative Pre-trained Transformer) and Data-to-Text softwares has revolutionized the content creation process. Companies of all sizes are now able to quickly create text for a variety of requirements, from product descriptions to internal communications. But when is it worth using GPT tools, and when is it worth automating content with Data-to-Text software? […]

Read More
The Ultimate Guide to Using AI Content Generator for eCommerce

What do calculators, ATMs, and self-driving cars have in common?  They all use Artificial Intelligence (AI) to perform tasks better and more efficiently than the average person. AI already outperforms human beings in many different areas, but most people don’t know that content writing is one of them. We are still not talking about full-scale […]

Read More
Women in Digitalization: Interview with Vanessa Wurster from AKKU SYS

Everyone is talking about digitalization. But who is behind the projects? What's happening behind the scenes at companies? To find out, we turned to the pioneers of digitalization. Vanessa Wurster is Head of E-Commerce at AKKU SYS, founder of SEOcation, and a lecturer. In this interview, she reveals how she juggles it all and why […]

Read More
GPT-4: What You Need to Know And What's Different From GPT-3 And ChatGPT

As ChatGPT is still all the rage and has seen one million registrations in the first couple of days after its release, OpenAI has released their latest language model GPT-4, the long awaited successor of GPT-3. GPT-4 is a further development of GPT-3, or GPT3.5, bringing with it a range of new capabilities and enhancements […]

Read More
1 2 3 14
envelopephone-handsetmap-marker linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram