One man's joy is another man's sorrow: Lockdown and other factors have led to e-commerce overtaking retail in many places within the last couple of years. Customers nowadays have different expectations of online retailing than they had before the pandemic. But what does this mean for e-commerce companies in the long term? How do they […]
FAQs – written out as Frequently Asked Questions, are an important part of the user experience. Ideally, they answer your visitors’ most important questions and are a great opportunity to improve your customer service and user experience. Contentwise, FAQs can be used to accompany the whole customer journey. For example, they cover questions about single […]
How and for what do companies use content automation, what challenges do they face and what do they gain from using natural language generation software? Our clients themselves are the best choice to answer these questions. That's why we asked Leon Müller, business development manager at Toolbrothers, some questions about their content automation project with […]
What is unique about your product, and why should customers buy from you? These questions lead to exactly one goal when developing a marketing strategy: finding the unique selling point of your products or your brand. In marketing, the term unique selling proposition (USP) is more commonly used instead of selling point. In marketing, a […]
To generate product descriptions automatically has many advantages. For example, saving time and costs, and reducing the workload of employees, who are therefore more satisfied. But how do companies automate product texts? What do they need and how long does the process take overall? We answer these and other questions below. Why is the automation […]
"Content is one of the few aspects in which companies can still really distinguish themselves from competitors and stand out from the crowd." - Andreas Reuter, managing director of AX customer SSI Schäfer Shop, expressed it similarly once. Automating texts enables companies to meet the expectations of online users and also to stand out from […]
A Case Study From Ampavo Arbeitsschutz Ampavo Arbeitsschutz was founded in 2015 as an online retailer for occupational safety and workwear. Here, both individual craftsmen and classic craft businesses can find suitable work and protective clothing, as well as industry, municipalities and professional groups from the medical sector. The online store therefore carries over 1,000 […]
How Text Automation Has a Positive Effect On Other Company Branches at Ventano Ventano is a manufacturer of replicas of historic door and window fittings and thus an old and traditional craftsmanship company. So, why does such a company choose to use text automation - and for what purpose? Moreover, what has been the impact […]
Google Shopping offers e-commerce companies the option of displaying their products in the Google search results. So when users search for a product, the matching product is displayed with a picture and price in the "Shopping" results. Yet more and more often, ads are also displayed in a box on the right-hand side of the […]
Nobody ever thinks of Natural Language Generation (NLG) when launching an online store. But they sure do as soon as they start writing all those product descriptions. NLG is how businesses develop auto-generated content. It’s a technology that enables users to write thousands of content pieces for different web pages without employing an army of […]