Akku SYS GmbH is a specialist for batteries and accumulators with more than 16,000 business customers in Germany and Europe. Recently the company has been using AX Semantics' software to generate automated product descriptions. In this interview, AKKU SYS tells us about their experiences and the successes they have achieved so far. What do you […]
With Robotic Process Automation it is possible to completely automate tedious manual steps of data entry, transmission and content production. It can help to fully automate workflows like sending data or publishing content that is generated with the AX Natural Language Generation Software. About UiPath and AX Semantics features: AX Semantics is the AI-powered content generation […]
FACT-Finder is one of the top addresses in European e-commerce. The software house has been using machine learning to increase conversions for years.Benedikt Mayer, Head of Marketing at FACT-Finder, gives AX Semantics some exciting insights into the successes the company has already achieved by focusing on personalization. Particularly noteworthy are the increases in conversion rates […]
The customer experience (CX) is the most important aspect of a modern marketing strategy and thus, of course, of the customer journey. The goal of every brand and every company should be to create an optimal buying experience for the customer at every touchpoint, thereby satisfying the customer's needs in every respect and thus building […]
Siren, a news agency based in Sweden, delivers more than 3,000 news articles a day to the country's publishers - customized to each user's needs. The news agency uses AX Semantics' content generation software to create messages based on law enforcement, criminal court orders and district court judgments. In addition, background information such as corporate […]
Reading Time: 3 minutes Schäfer Shop is an online retailer for office supplies and office equipment with over 250,000 customers in 10 countries. For several years the online store has been using AX Semantics’ software. We talked to Harry Olfert, Head of Content Management, about the successes achieved with the software and were able to […]
Online retailers often focus on product descriptions for their online stores when creating content. Category descriptions are often forgotten, but it is exactly these that are of great importance. It is so simple: the required data can be derived from the product data that is available to e-commerce companies anyway. However, it is often a […]
Reading Time: 3 minutes Many online merchants have an inspiring concept, a mature business plan, and a talented, motivated team – the perfect conditions for economic success. Nevertheless, even these companies may fail to increase sales, instead stagnating or even declining. One major area for improvement is the product descriptions in the shop. Poor product […]
– Reading Time: 2 minutes – Nikolaus von Graeve explains in this interview how Natural Language Generation, or NLG, is creating new possibilities for companies in personalization of email communication. Hello Nik, please introduce yourself and Rabbit e-Marketing. Rabbit eMarketing was founded in 2004 as an email marketing agency — at the beginning we were […]
– Reading Time: 3 minutes – With 2.38 million visitors per month, billiger.de is one of the most established price comparison portals in Europe. It is operated by solute GmbH and lists prices for millions of products. We spoke with the CEO of solute GmbH, Bernd Vermaaten, to find out how the portal has succeeded […]