Why Copywriters Become Copy Directors Digitalization is changing many things in the labor market. Older professions are disappearing, while new ones are emerging. Companies also need to constantly improve their digital presence in order to remain competitive. For this purpose, they have to generate high-quality content - often in an enormous number. Content requirements have […]
FAQs - spelled out Frequently Asked Questions - are a key component of the user experience. Ideally, they answer the most important questions asked by visitors to a website and represent a great opportunity to improve customer service and the customer experience. From a content perspective, FAQs can be used throughout the entire customer journey […]
As the major search engine and the most significant traffic source, Google's guidelines are a relevant part of the daily discussion for marketers and SEOs. This past week, the statement of John Müller, Google's Executive, on "AI-generated content" and its effects on websites rekindled a debate about auto-generated texts and the issue of whether they […]
eCommerce has become a lucrative industry. The times are changing, and so are consumer habits. This works in eCommerce’s favor as around 94% of global internet users have bought products online. People are starting to purchase and browse products on the internet increasingly. Once a feared activity, digital shopping is now an integral part of […]
For international online stores, localization is a challenge on many levels. Differences in culture, communication and context must be taken into consideration in all e-commerce processes. According to a study by ibi research, "International e-commerce opportunities and challenges from the retailer's point of view," one of the ten main reasons why e-commerce companies are reluctant […]
Prym Consumer is the world's leading supplier of sewing supplies, needlework articles, and fashion accessories. Prym regards itself as a partner for personal handicraft projects on the online platform for end-customer sales with an increasing selection of high-quality brand products. Thousands of unique, customer-oriented, and SEO-optimized product descriptions, customizable at any time, are created using […]
Ekstra Bladet is among the most well-known and successful Danish tabloid newspapers. One of its special features is that Ekstrabladet.dk states that it is the Danish website with the highest number of daily users. In this interview, Tore Rich, Content Automation Manager at Ekstra Bladet, talks about his experiences with AX Semantics' platform for automatic […]
MyTischtennis.de stands for fast, detailed and high-quality reporting on all subjects related to table tennis. Be it match results or other background information - all the relevant facts of table tennis are available here. For some time now, the portal has been using the tool for natural language generation to guarantee prompt and up-to-date reporting. […]
In recent years, we've seen impressive innovations and tools that have revolutionized the way we approach content writing. These innovations are known as content automation tools, and we're here to give you all the inside scoop. Automated content tools have the power to aid smaller businesses in becoming more competitive on the market instead of […]
Many eCommerce businesses struggle to create catchy and effective product descriptions. Especially when it is an international business and these descriptions should duplicate in several languages. Given the rapid advance of technology during the past decade, software engineers created applications that generate product descriptions within a few seconds. However, using such a tool requires an […]