As ChatGPT is still all the rage and has seen one million registrations in the first couple of days after its release, OpenAI has released their latest language model GPT-4, the long awaited successor of GPT-3. GPT-4 is a further development of GPT-3, or GPT3.5, bringing with it a range of new capabilities and enhancements […]
Last updated: March 2023 As the largest search engine and most important source of traffic, Google's policies are a very relevant part of the daily discussion for marketers and SEOs. With Google manager John Mueller's statement on "AI-generated content" and its impact on websites, the question of whether automatically generated content will be penalized by […]
Competition in e-commerce is constantly increasing. That's why it's essential for businesses to have engaging and informative content that serves the right purpose – educating users and providing important information. For this reason, many companies rely on automated copywriting tools to quickly create meaningful texts. ChatGPT from OpenAI, in particular, is enjoying great popularity due […]
Something tells us you think you can let the machine write articles for you. Guess what? You are absolutely right. Artificial Intelligence (AI) has become powerful enough to generate articles that look natural and authentic. It’s not a futuristic concept that we expect to see in a few decades. On the contrary, article generators are […]
updatet: 01/24/2023 In recent years, we've seen impressive innovations and tools that have revolutionized the way we approach content writing. These innovations are known as content automation tools, and we're here to give you all the inside scoop. Automated content tools have the power to aid smaller businesses in becoming more competitive on the market […]
Digitalization is a big buzzword. But who are the players behind individual projects? What is really happening in companies in this regard? We turned to the pioneering women of digitization to find out more. Anika Pirwitz is e-commerce manager at Pier 14, a lifestyle and fashion company on the Baltic Sea. In this interview, she […]
The year 2022 was tumultuous for e-commerce and brought many uncertainties, imponderables, challenges and unanswered questions that will remain of relevance in 2023. But despite all that, there were also successes and growth! Saim Alkan, founder and CEO of AX Semantics, has chosen his top 6 favorite AX Semantics automated content creation projects of 2022. […]
"Promote digitalization" – that’s what you hear everywhere. But who is behind individual digitalization projects? And what about the will to progress in single projects? To get answers, we spoke to digital drivers.Mirela Comor is product content manager at Lyreco Germany – one of the largest global retailers of office supplies. In this interview, Mirela […]
Multichannel mail-order retailer KLiNGEL is a pioneer in the automation of product descriptions. The retailer operates 60 online stores in 12 countries and needs a lot of texts for its numerous products. Meanwhile, the medium-sized family business generates 50 million texts per month. A truly impressive figure! Even more so, since the company started out […]
One man's joy is another man's sorrow: Lockdown and other factors have led to e-commerce overtaking retail in many places within the last couple of years. Customers nowadays have different expectations of online retailing than they had before the pandemic. But what does this mean for e-commerce companies in the long term? How do they […]
