CB Präsentwerbung is a leading supplier of promotional items. In their online shop and through other channels, the company, which was founded 40 years ago, sells personalizable creative promotional items. The team also manages another online store Kiids.de for children’s toys whose product descriptions are generated using AX Semantics content automation software. We spoke with Lucas Mangler, Online Marketing Manager at CB Präsentwerbung, about his experiences.
We use AX Semantics NLG Software to generate content for our online store. Since we have a large variety of different products, it is worthwhile to invest the time in AX. Writing each product description manually would be too time-consuming.
At this point, there are probably 3,000 to 4,000 product descriptions that we have already automatically generated. But we are far from being at the end of our journey. Currently, our product range includes almost 10,000 different products. For each product we need unique content for the online store, Amazon and eBay.
The biggest challenge that we solve by using AX is actually the time and manpower required to manually generate content. Of course, content generation with AX does not work on a “mouse click” from the beginning. Here we also have to invest some work to prepare the product master tables for the individual product categories and also the set of rules and statements. However, it saves us an enormous amount of time when new products are added to a category that has already been implemented. All we have to do is update and generate a product descriptions for them in the collection – this is really a “mouse click”.
Currently, a team of two is working with AX Semantics. Depending on the scope of the projects another colleague supports us.
We plan to implement the projects in English first. In the future, we may want to add languages such as French and Spanish.
AX Semantics is an easy-to-use Natural Language Generation (NLG) software that makes content creation scalable in 110 languages. Based on product data, unique and meaningful product descriptions can be generated. The software is 100% SaaS – meaning that all functions are available via the application in the web browser. No programming skills are required to use the software.