How personalized Content increases Conversions and Sales

FACT-Finder is one of the top addresses in European e-commerce. The software house has been using machine learning to increase conversions for years.Benedikt Mayer, Head of Marketing at FACT-Finder, gives AX Semantics some exciting insights into the successes the company has already achieved by focusing on personalization. Particularly noteworthy are the increases in conversion rates […]

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How Siren agency creates 16,000 news articles about prosecuted crimes in Sweden

Siren, a news agency based in Sweden, delivers more than 3,000 news articles a day to the country's publishers - customized to each user's needs. The news agency uses AX Semantics' content generation software to create messages based on law enforcement, criminal court orders and district court judgments. In addition, background information such as corporate […]

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Automated Product Descriptions: Save Costs & Increase Productivity

Customer Story and interview with Schäfershop Reading Time: 3 minutes Schäfer Shop is an online retailer for office supplies and office equipment with over 250,000 customers in 10 countries. For several years the online store has been using AX Semantics’ software. We talked to Harry Olfert, Head of Content Management, about the successes achieved with […]

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Highly individual email journeys using Natural Language Generation – an interview with Rabbit e-Marketing

– Reading Time: 2 minutes – Nikolaus von Graeve explains in this interview how Natural Language Generation, or NLG, is creating new possibilities for companies in personalization of email communication. Hello Nik, please introduce yourself and Rabbit e-Marketing. Rabbit eMarketing was founded in 2004 as an email marketing agency — at the beginning we were […]

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How Price Comparison Portal billiger.de gained Visibility in Search Engines

With 2.38 million visitors per month, billiger.de is one of the most established price comparison portals in Europe. It is operated by solute GmbH and lists prices for millions of products. We spoke with the CEO of solute GmbH, Bernd Vermaaten, to find out how the portal has succeeded in achieving the enormous increase in […]

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Automated Product Descriptions for Laboratory and Medical Supplies – Interview with Julia Meier

MedSolut AG stands for innovative products for laboratory and medical equipment and offers expert advice and individual solutions for the workplace. They uses AX Semantics software to generate automated product descriptions. AX Semantics is a self-service Natural Language Generation (NLG) software that makes content writing scalable – from e-commerce to pharma to finance and banking. […]

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Automated Product Descriptions for Online Shop, Amazon & eBay – Interview with Lucas Mangler

CB Präsentwerbung is a leading supplier of promotional items. In their online shop and through other channels, the company, which was founded 40 years ago, sells personalizable creative promotional items. The team also manages another online store Kiids.de for children’s toys whose product descriptions are generated using AX Semantics content automation software. We spoke with […]

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Automated Generation of Sports Reports – Interview with Harald Salg

Medien-Service Untermain GmbH (MSU) is part of a strong, traditional media group with headquarters in Aschaffenburg and has been creating state-of-the-art software solutions for media houses since 1996. In addition, they provide their customers with comprehensive information on almost all team sports represented in Germany within the framework of the MSUsport result reports. In order […]

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Automated Company and Job Descriptions – Interview with Heiko Wohlgemuth

wer-zu-wem Solutions is a job portal with access to all relevant job boards. The background information collected in this way is used to supplement the job portal with statistics and recruiting solutions. So that the collected data can also be used as texts, wer-zu-wem Solutions has chosen content automation with AX Semantics. What do you […]

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How to use external data successfully

-- Reading Time: 2 minutes --  Kevin Goßling is the founder and CEO of Fusionbase. Fusionbase is the data hub for data from external sources. In this interview Kevin Goßling talks about external data and how Fusionbase helps companies to use it. Why do I need external data? External data are used in many areas […]

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