Competition in e-commerce is constantly increasing. That's why it's essential for businesses to have engaging and informative content that serves the right purpose – educating users and providing important information. For this reason, many companies rely on automated copywriting tools to quickly create meaningful texts. ChatGPT from OpenAI, in particular, is enjoying great popularity due […]
Digitalization is a big buzzword. But who are the players behind individual projects? What is really happening in companies in this regard? We turned to the pioneering women of digitization to find out more. Anika Pirwitz is e-commerce manager at Pier 14, a lifestyle and fashion company on the Baltic Sea. In this interview, she […]
The year 2022 was tumultuous for e-commerce and brought many uncertainties, imponderables, challenges and unanswered questions that will remain of relevance in 2023. But despite all that, there were also successes and growth! Saim Alkan, founder and CEO of AX Semantics, has chosen his top 6 favorite AX Semantics automated content creation projects of 2022. […]
Multichannel mail-order retailer KLiNGEL is a pioneer in the automation of product descriptions. The retailer operates 60 online stores in 12 countries and needs a lot of texts for its numerous products. Meanwhile, the medium-sized family business generates 50 million texts per month. A truly impressive figure! Even more so, since the company started out […]
One man's joy is another man's sorrow: Lockdown and other factors have led to e-commerce overtaking retail in many places within the last couple of years. Customers nowadays have different expectations of online retailing than they had before the pandemic. But what does this mean for e-commerce companies in the long term? How do they […]
FAQs – written out as Frequently Asked Questions, are an important part of the user experience. Ideally, they answer your visitors’ most important questions and are a great opportunity to improve your customer service and user experience. Contentwise, FAQs can be used to accompany the whole customer journey. For example, they cover questions about single […]
How Text Automation Has a Positive Effect On Other Company Branches at Ventano Ventano is a manufacturer of replicas of historic door and window fittings and thus an old and traditional craftsmanship company. So, why does such a company choose to use text automation - and for what purpose? Moreover, what has been the impact […]
Google Shopping offers e-commerce companies the option of displaying their products in the Google search results. So when users search for a product, the matching product is displayed with a picture and price in the "Shopping" results. Yet more and more often, ads are also displayed in a box on the right-hand side of the […]
How to create a product description that encourages prospects to buy? Most online retailers are faced with this question. We explain below how you can use a keyword to infer the customer's search intention and use this to create, personalize and automate a sales-boosting product description. After all, today's customers expect websites to provide content […]
We can all agree that technology has made life—and a lot of other things—easier than it used to be in the past. It also applies to our marketing processes today. Running a business is no longer as tedious. Digital marketing is rapidly phasing out the traditional ways of marketing products or services. Business owners now […]
