From Mail Order Business to Content Automation Pioneer - How KLiNGEL Generates 50 Million Multilingual Texts Every Month

Multichannel mail-order retailer KLiNGEL is a pioneer in the automation of product descriptions. The retailer operates 60 online stores in 12 countries and needs a lot of texts for its numerous products. Meanwhile, the medium-sized family business generates 50 million texts per month. A truly impressive figure! Even more so, since the company started out […]

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Top 5 Customer Expectation Trends 2023: How They Affect Online Retailing

One man's joy is another man's sorrow: Lockdown and other factors have led to e-commerce overtaking retail in many places within the last couple of years. Customers nowadays have different expectations of online retailing than they had before the pandemic. But what does this mean for e-commerce companies in the long term? How do they […]

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FAQs For Your Online-Shop: What Advantages They Offer And How You Find Customer Relevant Questions And Answers

FAQs – written out as Frequently Asked Questions, are an important part of the user experience. Ideally, they answer your visitors’ most important questions and are a great opportunity to improve your customer service and user experience.  Contentwise, FAQs can be used to accompany the whole customer journey. For example, they cover questions about single […]

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AX Semantics As A Wake-up Call

How Text Automation Has a Positive Effect On Other Company Branches at Ventano  Ventano is a manufacturer of replicas of historic door and window fittings and thus an old and traditional craftsmanship company. So, why does such a company choose to use text automation - and for what purpose? Moreover, what has been the impact […]

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Creating And Optimizing Google Shopping Ads - A Guide on How to Create Perfect Titles And Descriptions

Google Shopping offers e-commerce companies the option of displaying their products in the Google search results. So when users search for a product, the matching product is displayed with a picture and price in the "Shopping" results. Yet more and more often, ads are also displayed in a box on the right-hand side of the […]

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The perfect product description - creating sales-boosting and personalized content

How to create a product description that encourages prospects to buy? Most online retailers are faced with this question. We explain below how you can use a keyword to infer the customer's search intention and use this to create, personalize and automate a sales-boosting product description. After all, today's customers expect websites to provide content […]

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3 Ways to Automate Your eCommerce for Fast Growth

We can all agree that technology has made life—and a lot of other things—easier than it used to be in the past. It also applies to our marketing processes today. Running a business is no longer as tedious. Digital marketing is rapidly phasing out the traditional ways of marketing products or services. Business owners now […]

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Why FAQs are so important for product pages in the online store

FAQs - spelled out Frequently Asked Questions - are a key component of the user experience. Ideally, they answer the most important questions asked by visitors to a website and represent a great opportunity to improve customer service and the customer experience. From a content perspective, FAQs can be used throughout the entire customer journey […]

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10 Reasons Why Ecommerce Marketing Automation is Important for Your Business

You still haven’t used eCommerce marketing automation? We don’t know your excuse, but we know you might change your mind after reading this post. That’s because online retail stores without marketing automation are like carriages—you can still ride them for sure, but they are not nearly as fast as modern vehicles. According to the report, […]

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The Ultimate Guide to Using AI Content Generator for eCommerce

What do calculators, ATMs, and self-driving cars have in common?  They all use Artificial Intelligence (AI) to perform tasks better and more efficiently than the average person. AI already outperforms human beings in many different areas, but most people don’t know that content writing is one of them. We are still not talking about full-scale […]

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