How to create a product description that encourages prospects to buy? Most online retailers are faced with this question. We explain below how you can use a keyword to infer the customer's search intention and use this to create, personalize and automate a sales-boosting product description. After all, today's customers expect websites to provide content […]
Today’s world economy is more global than ever, and translation tools play an important role in this! Companies that operate or want to operate in several countries need to be able to communicate their (product) information accurately in different languages. However, it is not always easy to produce high-quality translations, especially when dealing with large […]
What do calculators, ATMs, and self-driving cars have in common? They all use Artificial Intelligence (AI) to perform tasks better and more efficiently than the average person. AI already outperforms human beings in many different areas, but most people don’t know that content writing is one of them. We are still not talking about full-scale […]
Everyone is talking about digitalization. But who is behind the projects? What's happening behind the scenes at companies? To find out, we turned to the pioneers of digitalization. Vanessa Wurster is Head of E-Commerce at AKKU SYS, founder of SEOcation, and a lecturer. In this interview, she reveals how she juggles it all and why […]
Competition in e-commerce is constantly increasing. That's why it's essential for businesses to have engaging and informative content that serves the right purpose – educating users and providing important information. For this reason, many companies rely on automated copywriting tools to quickly create meaningful texts. ChatGPT from OpenAI, in particular, is enjoying great popularity due […]
Digitalization is a big buzzword. But who are the players behind individual projects? What is really happening in companies in this regard? We turned to the pioneering women of digitization to find out more. Anika Pirwitz is e-commerce manager at Pier 14, a lifestyle and fashion company on the Baltic Sea. In this interview, she […]
The year 2022 was tumultuous for e-commerce and brought many uncertainties, imponderables, challenges and unanswered questions that will remain of relevance in 2023. But despite all that, there were also successes and growth! Saim Alkan, founder and CEO of AX Semantics, has chosen his top 5 favorite AX Semantics automated content creation projects of 2022. […]
Multichannel mail-order retailer KLiNGEL is a pioneer in the automation of product descriptions. The retailer operates 60 online stores in 12 countries and needs a lot of texts for its numerous products. Meanwhile, the medium-sized family business generates 50 million texts per month. A truly impressive figure! Even more so, since the company started out […]
One man's joy is another man's sorrow: Lockdown and other factors have led to e-commerce overtaking retail in many places within the last couple of years. Customers nowadays have different expectations of online retailing than they had before the pandemic. But what does this mean for e-commerce companies in the long term? How do they […]
FAQs – written out as Frequently Asked Questions, are an important part of the user experience. Ideally, they answer your visitors’ most important questions and are a great opportunity to improve your customer service and user experience. Contentwise, FAQs can be used to accompany the whole customer journey. For example, they cover questions about single […]
