7 Tips for Customer Loyalty in E-Commerce

In the digital age, progress is as essential as customer satisfaction - these words are particularly true in e-commerce. Visitors access the online store via various channels and are quickly drawn to it. But they are just as quickly drawn to the competition, which never sleeps - and is just a click away from stealing […]

Read More
Personalized Shopping Experiences: the only Way to Compete with Market Places and e-Commerce giants

Nowadays, we are constantly being flooded with content and news. Due to the vast amount of information, users are overwhelmed, causing the tendency of ignoring generic content. Customers require brands to understand and respond to their individual needs and wishes. This is where personalization comes in: personalization offers companies the possibility to provide companies with […]

Read More
Build Convincing Product Pages with E-Commerce Personalization

Online retail is booming more than ever. In the USA, e-commerce sales increased by 30% since the beginning of the COVID-19 pandemic. An unbelievable growth rate. The online sales grew significantly in a similar way in Germany, and there was barely a retailer who did not benefit from it. (E-Commerce Magazin, 2020). At the first […]

Read More
Personalized Product Descriptions - A Revolution in the Customer Experience

“Texts should appeal to as many (different) people as possible and last a long time!” These were the unspoken but nevertheless defining maxims of text production in e-commerce (but not only there). When copywriters and editors create or update content, it takes time or a lot of people involved. Therefore, it makes sense and is […]

Read More
How to create successful personalised content - Interview with Tessa Bräutigam

As a data-driven content manager at the traditional company Prym Consumer Europe, Tessa Bräutigam is responsible for the implementation of AX Semantics. The step into a modern future through content automation will be developed under consideration of SEO aspects, customer focus and in the sense of passing on manual skills as well as appropriate company […]

Read More
envelopephone-handsetmap-marker linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram