Deep Dive: Which AI Model Works Best For Product Copy?

Machine-generated text creation is a relief for copywriters and content managers in e-commerce. Anyone involved in writing texts benefits from it. There are two key technologies: generative AI and rule-based data-to-text systems. Most have already had their first experiences with generative AI, most notably GPT. But how do these two technologies differ in terms of […]

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5 creative ways to update the copy for your products that you can finally implement in an automated way

Product copy is never really 'finished' as long as the corresponding product is still in the range - at least if the quality of the product descriptions is important to you. The timeliness of product copy is a key determinant of its relevance. A smart updating strategy creates a significant competitive advantageWith a comprehensive update […]

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How to Create Epic Product Descriptions: From Keyword to Sales-Boosting Text

How to create a product description that encourages prospects to buy? Most online retailers are faced with this question. We explain below how you can use a keyword to infer the customer's search intention and use this to create, personalize and automate a sales-boosting product description. After all, today's customers expect websites to provide content […]

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Protected: The 7 Best Translation Tools for e-Commerce

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The Ultimate Guide to Using AI Content Generator for eCommerce

What do calculators, ATMs, and self-driving cars have in common?  They all use Artificial Intelligence (AI) to perform tasks better and more efficiently than the average person. AI already outperforms human beings in many different areas, but most people don’t know that content writing is one of them. We are still not talking about full-scale […]

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Women in Digitalization: Interview with Vanessa Wurster from AKKU SYS

Everyone is talking about digitalization. But who is behind the projects? What's happening behind the scenes at companies? To find out, we turned to the pioneers of digitalization. Vanessa Wurster is Head of E-Commerce at AKKU SYS, founder of SEOcation, and a lecturer. In this interview, she reveals how she juggles it all and why […]

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ChatGPT Alternatives: The 10 Best Tools (for E-Commerce)

Competition in e-commerce is constantly increasing. That's why it's essential for businesses to have engaging and informative content that serves the right purpose – educating users and providing important information. For this reason, many companies rely on automated copywriting tools to quickly create meaningful texts. ChatGPT from OpenAI, in particular, is enjoying great popularity due […]

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Women in Digitalization: Interview with Anika Pirwitz of Pier 14

Digitalization is a big buzzword. But who are the players behind individual projects? What is really happening in companies in this regard? We turned to the pioneering women of digitization to find out more. Anika Pirwitz is e-commerce manager at Pier 14, a lifestyle and fashion company on the Baltic Sea. In this interview, she […]

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Best of Content Automation: Saim Alkan's Top Customer Cases of 2022 & Trends for 2023

The year 2022 was tumultuous for e-commerce and brought many uncertainties, imponderables, challenges and unanswered questions that will remain of relevance in 2023. But despite all that, there were also successes and growth! Saim Alkan, founder and CEO of AX Semantics, has chosen his top 5 favorite AX Semantics automated content creation projects of 2022. […]

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From Mail Order Business to Content Automation Pioneer - How KLiNGEL Generates 50 Million Multilingual Texts Every Month

Multichannel mail-order retailer KLiNGEL is a pioneer in the automation of product descriptions. The retailer operates 60 online stores in 12 countries and needs a lot of texts for its numerous products. Meanwhile, the medium-sized family business generates 50 million texts per month. A truly impressive figure! Even more so, since the company started out […]

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