Automated Product Descriptions for Laboratory and Medical Supplies – Interview with Julia Meier

MedSolut AG stands for innovative products for laboratory and medical equipment and offers expert advice and individual solutions for the workplace. They uses AX Semantics software to generate automated product descriptions. AX Semantics is a self-service Natural Language Generation (NLG) software that makes content writing scalable – from e-commerce to pharma to finance and banking. […]

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Amazon FBA sellers: Optimize your visibility & ranking

– Reading Time: 4 minutes – The Amazon business is booming – over 240.000 sellers sold their products on the Amazon marketplaces in 2019. This is an increase of more than 18 percent compared to 2018 (Internetworld, 2019). Of course, the competition is increasing, that’s bad for sellers. While a few years ago it was […]

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Personalized Product Descriptions - A Revolution in the Customer Experience

“Texts should appeal to as many (different) people as possible and last a long time!” These were the unspoken but nevertheless defining maxims of text production in e-commerce (but not only there). When copywriters and editors create or update content, it takes time or a lot of people involved. Therefore, it makes sense and is […]

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Automated Product Descriptions for Online Shop, Amazon & eBay – Interview with Lucas Mangler

CB Präsentwerbung is a leading supplier of promotional items. In their online shop and through other channels, the company, which was founded 40 years ago, sells personalizable creative promotional items. The team also manages another online store Kiids.de for children’s toys whose product descriptions are generated using AX Semantics content automation software. We spoke with […]

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Content KPIs: Is it worth investing in content or automated content writing?

With the right strategy, high quality content and especially content automation offers a great opportunity to gain a competitive advantage and can directly contribute to the success of the business. Are you in doubt about the benefits of investing in content or content automation? In this article we provide you with convincing arguments and KPIs […]

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Automated Generation of Sports Reports – Interview with Harald Salg

Medien-Service Untermain GmbH (MSU) is part of a strong, traditional media group with headquarters in Aschaffenburg and has been creating state-of-the-art software solutions for media houses since 1996. In addition, they provide their customers with comprehensive information on almost all team sports represented in Germany within the framework of the MSUsport result reports. In order […]

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New Energy Efficiency Labels from 2021: More Transparency for Consumers and Major Challenges for the Electronics Industry

For more than 20 years, the EU energy label has been an important driver of market development and increased demand for energy-efficient products. For some electrical appliances, the new energy efficiency classes on energy consumption have been in place since March 2021. The classes A+, A++ and A+++ will disappear completely. Instead comes the new scale from A […]

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How E-Commerce Companies save Millions with Automated Content

What are the advantages of automated texts? And how much money can be saved using automated copywriting? Find the answers in this post. Automated content creation is on everyone’s lips. Experience shows: By now, the vast majority of large online stores use a product description generator in some form. In particular, e-commerce providers that carry more than 20,000-30,000 […]

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The Importance of Product Experience Management (PXM) - Interview with Tobias Schlotter

Akeneo, that is one of the world's leading providers of PXM solutions. My name is Tobias Schlotter and I have been responsible for Akeneo's DACH region and Eastern European business for five years. Since 2012, we have grown into an international company with locations in France, Germany, the UK, Australia and the USA. As a […]

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Automated Company and Job Descriptions – Interview with Heiko Wohlgemuth

wer-zu-wem Solutions is a job portal with access to all relevant job boards. The background information collected in this way is used to supplement the job portal with statistics and recruiting solutions. So that the collected data can also be used as texts, wer-zu-wem Solutions has chosen content automation with AX Semantics. What do you […]

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