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How dopamine fuels the golden rule of content marketing

Marketing Land published an interesting article about Content Marketing:
The brain produces dopamine in response to anticipation of a reward and we can leverage that to engage consumers with value-based content. Please visit Marketing Land for the full article.
Want to read more? Visit the Marketing Land​ Blog.

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CMW 2019: Content Marketing Experts on Their Mistakes and Inspirations

Today this new post by Semrush on the topic of Content Marketing crossed our path: During Content Marketing World 2019, we took the chance to collaborate with Andy Crestodina to host interviews with successful content marketing practitioners on their mistakes and inspirations. Dive in to learn insights from Joe Pulizzi, Val Geisler, John Hall, Ian Cleary, Megan Golden, and other experts.
You can find the whole article in the Semrush​ Blog.

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The benefits of using marketing automation

Here's an interesting post about Marketing Automation: Marketing automation platforms offer numerous benefits bystreamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Please visit Marketing Land for the full article.
Want to read more? Visit the Marketing Land​ Blog.