How to create a product description that encourages prospects to buy? Most online retailers are faced with this question. We explain below how you can use a keyword to infer the customer's search intention and use this to create, personalize and automate a sales-boosting product description. After all, today's customers expect websites to provide content […]

We can all agree that technology has made life—and a lot of other things—easier than it used to be in the past. It also applies to our marketing processes today. Running a business is no longer as tedious. Digital marketing is rapidly phasing out the traditional ways of marketing products or services. Business owners now […]

Why Copywriters Become Copy Directors Digitalization is changing many things in the labor market. Older professions are disappearing, while new ones are emerging.  Companies also need to constantly improve their digital presence in order to remain competitive. For this purpose, they have to generate high-quality content - often in an enormous number.  Content requirements have […]

FAQs - spelled out Frequently Asked Questions - are a key component of the user experience. Ideally, they answer the most important questions asked by visitors to a website and represent a great opportunity to improve customer service and the customer experience. From a content perspective, FAQs can be used throughout the entire customer journey […]

We bet you are tired of reading all those “best of” articles, but this one is really important. How come?  It’s because eCommerce personalization efforts can boost your revenue by up to 15%.  Artificial Intelligence (AI) has substantially impacted eCommerce, enabling online stores to reach the audience in a customized manner. On the other hand, […]

You still haven’t used eCommerce marketing automation? We don’t know your excuse, but we know you might change your mind after reading this post. That’s because online retail stores without marketing automation are like carriages—you can still ride them for sure, but they are not nearly as fast as modern vehicles. According to the report, […]

As the major search engine and the most significant traffic source, Google's guidelines are a relevant part of the daily discussion for marketers and SEOs. This past week, the statement of John Müller, Google's Executive, on "AI-generated content" and its effects on websites rekindled a debate about auto-generated texts and the issue of whether they […]

What do calculators, ATMs, and self-driving cars have in common?  They all use Artificial Intelligence (AI) to perform tasks better and more efficiently than the average person. AI already outperforms human beings in many different areas, but most people don’t know that content writing is one of them. We are still not talking about full-scale […]

eCommerce has become a lucrative industry. The times are changing, and so are consumer habits. This works in eCommerce’s favor as around 94% of global internet users have bought products online. People are starting to purchase and browse products on the internet increasingly. Once a feared activity, digital shopping is now an integral part of […]

For international online stores, localization is a challenge on many levels. Differences in culture, communication and context must be taken into consideration in all e-commerce processes.  According to a study by ibi research, "International e-commerce opportunities and challenges from the retailer's point of view," one of the ten main reasons why e-commerce companies are reluctant […]