At the virtual AXCD 2020, Robert Weller, Director Community & Education as well as Interim Marketing Director at konversionsKRAFT, spoke as keynote speaker about content experience design. In this interview, Robert tells us what content experience means to him, how the success of content can be measured and how the potential for content automation can […]
– Reading Time: 4 minutes – More and more companies in e-commerce generate unique and high-quality SEO product descriptions & category content with the AX Semantics software and profit from the opportunities of Natural Language Generation. Nevertheless, many people have doubts about content automation. These concerns include, that automatically generated content contains search terms that […]
Natural Language Generation is a fast-growing sub-field of Artificial Intelligence. No wonder since the need for written and audio content is ever-increasing in many businesses and human-made texts are expensive and take long in production. NLG software optimizes that process and therefor saves time and costs by analyzing structured data and translating them to text. […]
“(…) and to try to love the questions themselves.” Pia Frey, co-founder of Opinary, shares this recommendation of the German poet Rainer Maria Rilke with enthusiasm.In the AXCD talk she describes the great impact of questions on humans. We are profoundly trained to answer questions because unanswered questions will be like open tasks for our […]
Video has long been established as a medium for content marketing, but new developments in technology and AI can initiate innovative impulses in this field. Tom Vollmer, CEO & Co-Founder of cofenster, a video edition app, has presented on the AXCD2020 the trends he considered playing an important role in the next two or three […]
MedSolut AG stands for innovative products for laboratory and medical equipment and offers expert advice and individual solutions for the workplace. They uses AX Semantics software to generate automated product descriptions. AX Semantics is a self-service Natural Language Generation (NLG) software that makes content writing scalable – from e-commerce to pharma to finance and banking. […]
– Reading Time: 4 minutes – The Amazon business is booming – over 240.000 sellers sold their products on the Amazon marketplaces in 2019. This is an increase of more than 18 percent compared to 2018 (Internetworld, 2019). Of course, the competition is increasing, that’s bad for sellers. While a few years ago it was […]
“Texts should appeal to as many (different) people as possible and last a long time!” These were the unspoken but nevertheless defining maxims of text production in e-commerce (but not only there). When copywriters and editors create or update content, it takes time or a lot of people involved. Therefore, it makes sense and is […]
CB Präsentwerbung is a leading supplier of promotional items. In their online shop and through other channels, the company, which was founded 40 years ago, sells personalizable creative promotional items. The team also manages another online store Kiids.de for children’s toys whose product descriptions are generated using AX Semantics content automation software. We spoke with […]
With the right strategy, high quality content and especially content automation offers a great opportunity to gain a competitive advantage and can directly contribute to the success of the business. Are you in doubt about the benefits of investing in content or content automation? In this article we provide you with convincing arguments and KPIs […]