Exposure of the biggest Myths of Content Automation

– Reading Time: 4 minutes – More and more companies in e-commerce generate unique and high-quality SEO texts with the software by AX Semantics and profit from the opportunities. Nevertheless, many people have doubts about content automation. These concerns include, that automatically generated content contains search terms that make no

4 Content Marketing Goals That Really Matter to the Business

Today this article by Content Marketing Institute on the topic of Content Marketing crossed our path: Here’s the truth. Brand awareness ­– everybody’s favorite­ content marketing goal – isn’t going to cut it.
You can find the whole article in the Content Marketing Institute​ Blog.

Pay Attention to These SEO Trends in 2020 and Beyond

Today this article by Moz on the topic of SEO trends crossed our path: Posted by Suganthan-MohanadasanWithout a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns.
Want to read more? Visit the Moz​ Blog. Reading time: > 10 minutes

5 Content Marketing Ideas for March 2020

An interesting article​ about ​Content Marketing:
Content marketing is the act of creating content and then publishing and distributing it with the goal of attracting, engaging, and retaining customers. To help achieve these ends, here are five content marketing ideas your company can try in March 2020.
Want to read more? Visit the PracticalEcommerce​ Blog.

Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research]

Just now we have become aware of this post with the main topic Content Marketing published by Content Marketing Institute: What role does content marketing play in delivering an optimal experience across the buyer journey? We investigated that and more in our latest research – Enterprise Content Marketing 2020: Benchmarks, Budgets, and Trends. Continue reading →
The post Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research] appeared first on Content Marketing Institute.
Want to read more? Visit the Content Marketing Institute​ Blog.

Pondering the Power of Disruption and Risk in Content Marketing [The Weekly Wrap]

Be sure to read this article by Content Marketing Institute with a focus on Content Marketing: This week Robert Rose pays tribute to the disruptive influence of Clayton Christensen. He shares a new global report that names two fields you know well as the jobs of tomorrow.
You can find the whole article in the Content Marketing Institute​ Blog.

Amazon FBA sellers: Optimize your visibility & ranking

– Reading Time: 4 minutes – The Amazon business is booming – over 240.000 sellers sold their products on the Amazon marketplaces in 2019. This is an increase of more than 18 percent compared to 2018 (Internetworld, 2019). Of course, the competition is increasing, that’s bad for sellers. While a

Journalism of Things: Jakob Vicari and His Book

– Reading Time: 2 minutes – Jakob, you have published the book “Journalismus der Dinge: Strategien für den Journalismus 4.0”. What is the idea behind the book? The Internet of Things is starting to change our lives: We live in smart homes, drive networked cars and control smart industrial machines