How Text Automation Has a Positive Effect On Other Company Branches at Ventano Ventano is a manufacturer of replicas of historic door and window fittings and thus an old and traditional craftsmanship company. So, why does such a company choose to use text automation - and for what purpose? Moreover, what has been the impact […]
Google Shopping offers e-commerce companies the option of displaying their products in the Google search results. So when users search for a product, the matching product is displayed with a picture and price in the "Shopping" results. Yet more and more often, ads are also displayed in a box on the right-hand side of the […]
Nobody ever thinks of Natural Language Generation (NLG) when launching an online store. But they sure do as soon as they start writing all those product descriptions. NLG is how businesses develop auto-generated content. It’s a technology that enables users to write thousands of content pieces for different web pages without employing an army of […]
How to create a product description that encourages prospects to buy? Most online retailers are faced with this question. We explain below how you can use a keyword to infer the customer's search intention and use this to create, personalize and automate a sales-boosting product description. After all, today's customers expect websites to provide content […]
We can all agree that technology has made life—and a lot of other things—easier than it used to be in the past. It also applies to our marketing processes today. Running a business is no longer as tedious. Digital marketing is rapidly phasing out the traditional ways of marketing products or services. Business owners now […]
Why Copywriters Become Copy Directors Digitalization is changing many things in the labor market. Older professions are disappearing, while new ones are emerging. Companies also need to constantly improve their digital presence in order to remain competitive. For this purpose, they have to generate high-quality content - often in an enormous number. Content requirements have […]
FAQs - spelled out Frequently Asked Questions - are a key component of the user experience. Ideally, they answer the most important questions asked by visitors to a website and represent a great opportunity to improve customer service and the customer experience. From a content perspective, FAQs can be used throughout the entire customer journey […]
We bet you are tired of reading all those “best of” articles, but this one is really important. How come? It’s because eCommerce personalization efforts can boost your revenue by up to 15%. Artificial Intelligence (AI) has substantially impacted eCommerce, enabling online stores to reach the audience in a customized manner. On the other hand, […]
You still haven’t used eCommerce marketing automation? We don’t know your excuse, but we know you might change your mind after reading this post. That’s because online retail stores without marketing automation are like carriages—you can still ride them for sure, but they are not nearly as fast as modern vehicles. According to the report, […]
eCommerce has become a lucrative industry. The times are changing, and so are consumer habits. This works in eCommerce’s favor as around 94% of global internet users have bought products online. People are starting to purchase and browse products on the internet increasingly. Once a feared activity, digital shopping is now an integral part of […]
