High returns are a familiar issue in online retailing. Prior to the Covid-19 pandemic, a significant amount of goods is already being ordered online - and returned. This behavior of consumers has intensified even more now with the pandemic. This is because customers love free returns. In this way, they can order products, test them […]
The Online-Shop “Cookinglife” was opened in Netherlands in 2014. Cookinglife is an Online-Shop for kitchen tools and provides everything required for cooking and serving delicious meals. In the interview, Esther Kappenberg, cross border marketing manager, talks about the work with AX Semantics and its product description generator, as well as the developments and achievements due […]
Digital Business Expert Oliver Kling talks about the Trends in Online Commerce Oliver Kling holds a master's degree in Sociology and specializes in economics, business and digital transformation. Having a background in e-business since 2013, he consults mid-sized and multinational companies on how to build digital marketing, sales and service solutions. The 3 Essential Developments […]
Machine content creation, the Natural Language Generation (NLG), is considered to be one of the most future-oriented technologies. This is not only due to the ever-growing importance of online commerce and the associated volume of content that has to be generated, like product descriptions, for example. It is also a helpful tool for copywriters and content […]
Be it Christmas, Easter, Black Friday or Cyber Monday. There are several days of the year in e-commerce that have real potential for retailers and generate a lot of sales, as well, since many potential customers are particularly eager to buy here. It is crucial to be prepared well in advance to ensure that the […]
The year 2021 is coming to an end soon. Time for a little review, because a lot has happened and our clients have achieved great results. Take a look at your and our top 5 articles from 2021! 57% Higher Conversion Rate - Successful Use of Automated & Personalized Product Descriptions Stephan Bayer, Managing Director […]
A study by the Nielsen Norman Group found that around 20% of users abandon the purchase process in online stores due to incomplete and unclear product descriptions. As this shows us, high-quality product descriptions are absolutely essential for every store operator. Product pages containing creative and informative product descriptions play an important role in the […]
Experts forecast US e-commerce sales to reach $1,000 billion for the first time in 2022! An incredible figure (DCKAP, 2021). It is not new that online retail is increasingly making up a larger share of the total sales volume. Nor is it news that the Covid 19 pandemic has caused it to increase dramatically. In […]
Product descriptions are known to be tricky to write. We can compare them to the relative nobody likes to be around, the uncle nobody likes to see or have. Product descriptions are exactly the same - we don’t want them, they are expensive, but a necessity. However, product pages can be huge levers we can […]
Unique and impactful content is vital for a successful online presence. Well-written, customized content increases the visibility in search engines, among others, and leads to an increase of the conversion rate, but the priority is creating individual content for the reader. Are copywriting agencies the right choice for creating unique and convincing content, or is […]