For international online stores, localization is a challenge on many levels. Differences in culture, communication and context must be taken into consideration in all e-commerce processes. According to a study by ibi research, "International e-commerce opportunities and challenges from the retailer's point of view," one of the ten main reasons why e-commerce companies are reluctant […]
Prym Consumer is the world's leading supplier of sewing supplies, needlework articles, and fashion accessories. Prym regards itself as a partner for personal handicraft projects on the online platform for end-customer sales with an increasing selection of high-quality brand products. Thousands of unique, customer-oriented, and SEO-optimized product descriptions, customizable at any time, are created using […]
Many e-commerce businesses struggle to create catchy and effective product descriptions. Especially when it is an international business and these descriptions should be published in several languages. Given the rapid advance of technology during the past decade, software engineers created applications that generate product descriptions within a few seconds. However, using such a tool requires […]
Ekstra Bladet is among the most well-known and successful Danish tabloid newspapers. One of its special features is that Ekstrabladet.dk states that it is the Danish website with the highest number of daily users. In this interview, Tore Rich, Content Automation Manager at Ekstra Bladet, talks about his experiences with AX Semantics' platform for automatic […]
MyTischtennis.de stands for fast, detailed and high-quality reporting on all subjects related to table tennis. Be it match results or other background information - all the relevant facts of table tennis are available here. For some time now, the portal has been using the tool for natural language generation to guarantee prompt and up-to-date reporting. […]
Ventano is a manufacturer of replicas of historical door and window fittings and uses AX Semantics’ product description generator to automate its product descriptions. The founders of the company, Katie and Volker Eloesser, together with two part-time employees, started by shipping window handles and historical door fittings in accordance with the requirements of historical monuments. […]
Automated content generation is becoming more and more widespread. Meanwhile, it is almost impossible to differentiate it from editorially written content, and it allows mass production of content. Should we thus wave goodbye to manually written content? Well, not really! There are several criteria that can be used to decide whether automation based on natural […]
How do you write product descriptions that boost conversions without overpromising? Many eCommerce stores don’t have the answer to this question, so they end up creating cheesy, dull, or misinformative info content. According to the report, 40% of consumers have returned an online purchase because of poor product content. If you want to increase sales […]
How much time does it take to write a product description? Perhaps 5 or 10 minutes? It may not sound like a lot, but multiply the number by a few thousand because that’s how many products a typical eCommerce store sells. You will realize that your content creators need entire weeks or even months to […]
Saim Alkan, founder and CEO of AX Semantics, knows the possibilities, challenges and advantages of content automation like no other. Having been an expert in the online editing sector for many years, he has developed a tool that makes it possible for humans and machines to work together in content production in a scalable and […]
