Exposure of the biggest Myths of Content Automation

– Reading Time: 4 minutes – More and more companies in e-commerce generate high-quality SEO landing pages and unique automated product descriptions with the AX Semantics software and profit from the opportunities of Natural Language Generation. Nevertheless, many people have doubts about content automation. These concerns include, that automatically generated content contains search terms that […]

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Top Natural Language Generation (NLG) Software in 2021

Natural Language Generation is a fast-growing sub-field of Artificial Intelligence. No wonder since the need for written and audio content is ever-increasing in many businesses and human-made texts are expensive and take long in production. NLG software optimizes that process and therefor saves time and costs by analyzing structured data and translating them to text. […]

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Do you think questions are that powerful? Pia Frey can tell you

“(…) and to try to love the questions themselves.” Pia Frey, co-founder of Opinary, shares this recommendation of the German poet Rainer Maria Rilke with enthusiasm.In the AXCD talk she describes the great impact of questions on humans. We are profoundly trained to answer questions because unanswered questions will be like open tasks for our […]

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Video Trends in Content Marketing for 2023

Video has long been established as a medium for content marketing, but new developments in technology and AI can initiate innovative impulses in this field. Tom Vollmer, CEO & Co-Founder of cofenster, a video edition app, has presented on the AXCD2020 the trends he considered playing an important role in the next two or three […]

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Automated Product Descriptions for Laboratory and Medical Supplies – Interview with Julia Meier

MedSolut AG stands for innovative products for laboratory and medical equipment and offers expert advice and individual solutions for the workplace. They uses AX Semantics software to generate automated product descriptions. AX Semantics is a self-service Natural Language Generation (NLG) software that makes content writing scalable – from e-commerce to pharma to finance and banking. […]

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Amazon FBA sellers: Optimize your visibility & ranking

– Reading Time: 4 minutes – The Amazon business is booming – over 240.000 sellers sold their products on the Amazon marketplaces in 2019. This is an increase of more than 18 percent compared to 2018 (Internetworld, 2019). Of course, the competition is increasing, that’s bad for sellers. While a few years ago it was […]

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Personalized Product Descriptions - A Revolution in the Customer Experience

“Texts should appeal to as many (different) people as possible and last a long time!” These were the unspoken but nevertheless defining maxims of text production in e-commerce (but not only there). When copywriters and editors create or update content, it takes time or a lot of people involved. Therefore, it makes sense and is […]

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Automated Product Descriptions for Online Shop, Amazon & eBay – Interview with Lucas Mangler

CB Präsentwerbung is a leading supplier of promotional items. In their online shop and through other channels, the company, which was founded 40 years ago, sells personalizable creative promotional items. The team also manages another online store Kiids.de for children’s toys whose product descriptions are generated using AX Semantics content automation software. We spoke with […]

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Content KPIs: Is it worth investing in content or automated content writing?

With the right strategy, high quality content and especially content automation offers a great opportunity to gain a competitive advantage and can directly contribute to the success of the business. Are you in doubt about the benefits of investing in content or content automation? In this article we provide you with convincing arguments and KPIs […]

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Automated Generation of Sports Reports – Interview with Harald Salg

Medien-Service Untermain GmbH (MSU) is part of a strong, traditional media group with headquarters in Aschaffenburg and has been creating state-of-the-art software solutions for media houses since 1996. In addition, they provide their customers with comprehensive information on almost all team sports represented in Germany within the framework of the MSUsport result reports. In order […]

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