Alternatives to Textbroker and Co. – The Copywriting Agency Comparison

Unique and impactful content is vital for a successful online presence. Well-written, customized content increases the visibility in search engines, among others, and leads to an increase of the conversion rate, but the priority is creating individual content for the reader. Are copywriting agencies the right choice for creating unique and convincing content, or is […]

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E-Commerce SEO: These Expert Tips Will Take You to the Top of Google’s Rankings

Would you like to generate more sales for your online store? Then you should not neglect the topic of Search Engine Optimization (SEO). The higher the rankings of your website are, the easier potential buyers find you and make a purchase. Apart from a good ranking in the search engine, it is highly important that […]

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57 % Higher Conversion – Successful Usage of Personalized Product Descriptions

Our belief is that personalization of product descriptions provides clear advantages for online stores. The results of Metav Werkzeuge GmbH has exceeded our expectations and forecasts. In just one week, Metav Werkzeuge GmbH has implemented the e-commerce suite, which is the personalization of automated descriptions and the relevant dashboard into its store. After only one […]

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Conversion Optimization: 7 tips from experts that will improve your conversion rates sustainably

One goal that should be integrated in the strategy of your online store? Quite clearly: Conversion Optimization. Ultimately, the costs you spend on marketing and the sales funnel must be profitable in the best possible way, because cancelled orders from users are extremely frustrating. The devil is in the details.  From the lead generation to […]

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How Automated Content Generation makes Real Estate Agents' Jobs easier

The fast Track to unique and detailed Property Descriptions The platform Nila June combines the human ability to write and the technical capabilities of AX Semantics' Natural Language Generation (NLG) software to generate detailed property descriptions for the US market.  With the information provided by clients, Nila June uses the software to automatically create unique […]

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Personalization in E-Commerce - Definition, Meaning, and Opportunities

In recent years, our purchase behavior has shifted strongly to online shopping. The pandemic has intensified this trend even more. Before the online retail catch-up race, the customers were able to simply go to a store and be assisted by a salesperson. In the store, the products can be touched, tried on, or tested. Various […]

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Seasonal Adjustments in E-Commerce:  8 Tips for Successful Christmas Commerce

The festive season is one of the busiest times for online retail in terms of sales. The COVID-19 pandemic triggered a boom in online retail that is likely to be continued this year. According to Statista, online retail's share of total sales in the German Christmas business was 20.7 percent in 2021. In 2020, the first […]

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8 Reasons You Shouldn't Be Scared of Outsourcing Your Content Requirements

Content marketing is a crucial part of many businesses’ strategies, whether they’re early-phase startups or established global corporations. However, many companies struggle to maintain their strategy over the long term. The end result: frustration and stagnation.  These days, more businesses are warming up to the idea that external help is the answer. According to the […]

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AX Semantics Wins Gold for Best Business Technology Solution - AI and Machine Learning in the 2021 - Stevie International Business Awards

We're pleased to announce that AX Semantics has been named as the winner of a Gold Stevie® Award for Best Business Technology Solution in the Artificial Intelligence/Machine category in the 18th Annual Stevie International Business Awards®, the world's premier business awards program. Our software for automated product descriptions was recognized for its ability to help […]

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7 Tips for Customer Loyalty in E-Commerce

In the digital age, progress is as essential as customer satisfaction - these words are particularly true in e-commerce. Visitors access the online store via various channels and are quickly drawn to it. But they are just as quickly drawn to the competition, which never sleeps - and is just a click away from stealing […]

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