How to Reduce Return Rates in Your Online Shop - it's so easy!

Saim Alkan found out that 30 % of customers return products, because it does not correspond to the product description. How can copywriters solve this problem?

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3 Examples how to Quantify the Impact of Content in your eCommerce site

Decisions, Decisions, Decisions… and Budgets For eCommerce Managers and Webshop Product Owners, irrespective of size and success, classic business economics requires thoughtful analysis where to spend the budgets available. This requires quantification of returns, with the basic idea of allowing predictions for more and future investments. Looking at successful investments from the past, content marketing […]

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How to boost your content from 0 to 100 within 1 day.

Content Marketing is important, without a doubt! But let's be honest, it’s also very difficult to get done. Where to start? Who is our audience? What are they interested in? How can I publish stories frequently with my small staff? We are about to tell you how to leverage your content marketing potential in just […]

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Startup Autobahn, Chatbots and IoT: Interview with Frank Feulner

Frank, what's your conclusion on EXPO Day #5 on the Startup Autobahn? The event was a very pleasant occasion for us, as we were able to present our successfully completed Proof of Concept. After 100 days of work, the excitement was naturally great to present our chatbot, which allows the user to talk to an […]

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