Last updated: August 2023 As the largest search engine and most important source of traffic, Google's policies are a very relevant part of the daily discussion for marketers and SEOs. With Google manager John Mueller's statement on "AI-generated content" and its impact on websites, the question of whether automatically generated content will be penalized by […]
- In the beginning, the company conducted analyses to determine whether the automated content would bring any disadvantages. No significant differences were found through A/B testing with Google Optimize, which included comparing the conversion rate of the handwritten content with that of the automated content.
- The automated product descriptions are indistinguishable from handwritten ones. This is a great success for the company since quality is highly essential for them.
- In heatmap analyses, it was clearly evident that visitors interacted equally or more with the automated and optimized content in 90% of cases.
- Moreover, the team saves a lot of time by using the AX software. This reduces the workload of employees and, at the same time, increases their productivity.