Since choosing AX Semantics, Akku SYS has automated several thousands of product descriptions.In the beginning, the company conducted analyses to determine whether the automated content would bring any disadvantages. No significant differences were found through A/B testing with Google Optimize, which included comparing the conversion rate of the handwritten content with that of the automated content. The automated product descriptions are indistinguishable from handwritten ones. This is a great success for the company since quality is highly essential for them. In heatmap analyses, it was clearly evident that visitors interacted equally or more with the automated and optimized content in 90% of cases.Moreover, the team saves a lot of time by using the AX software. This reduces the workload of employees and, at the same time, increases their productivity.