Today’s world economy is more global than ever, and translation tools play an important role in this! Companies that operate or want to operate in several countries need to be able to communicate their (product) information accurately in different languages. However, it is not always easy to produce high-quality translations, especially when dealing with large […]
The Case
The Challenge
Their goals:
- Create scalable texts for many different elections
- Create high quality texts very quickly
- Being able to turn all available election data into texts and graphics
- Hyper localize election reports
The Solution
Direct API
As speediness, reliability and high quality was of essence in creating the election texts, APA and AX Semantics decided on the solution of using a direct API. Which means that the published election results of each municipality are sent directly and immediately to the API, which serves as an interface to AX Semantics. Then, out of this data, the texts are created with the AX Semantics software, and instantly contributed to the publishers.Election texts at scale
The texts created with the AX Semantics software are scalable and statistics as well as raw data are easily transformed into ready-made election texts for consumers. Therefore, APA can now report about many different elections, using the initial set up of rules. Furthermore, APA can generate texts on topics that would have been too expensive and time consuming if written manually. It is now possible to report on elections on a hyper localized level without any manpower or extreme expenditure of time needed whatsoever.Creating high quality texts consistently
Due to the automation, the election texts are consistently of high quality, as the AX Semantics software is solely based on the rules and statements initially set by APA. Therefore, APA can deliver the election texts to the publishers without needing to worry about meeting the standards of journalistic accuracy and ethics. Also, due to the time saved by the content automation, APA has been able to expand their portfolio and sell not only data and graphics to various publishers, but also continuously produce high quality texts with interpretations of these data.