Machine-generated text creation is a relief for copywriters and content managers in e-commerce. Anyone involved in writing texts benefits from it. There are two key technologies: generative AI and rule-based data-to-text systems. Most have already had their first experiences with generative AI, most notably GPT. But how do these two technologies differ in terms of […]
- The employees save a lot of time that they would have needed to create product descriptions. Therefore, they have more time to tend to other tasks, e.g. content development.
- Additionally, the time to market for new products has been reduced drastically, as descriptions are created in an instant, thanks to content automation.
- The text creation is scalable and carried out very quickly.
- The content automation software also helps the company to increase its visibility in search engines, because all product descriptions are created according to SEO standards. Brille24 has also generated optimized meta descriptions of more than 10,800 product descriptions.