Today’s world economy is more global than ever, and translation tools play an important role in this! Companies that operate or want to operate in several countries need to be able to communicate their (product) information accurately in different languages. However, it is not always easy to produce high-quality translations, especially when dealing with large […]
- Publish descriptions for every pair of glasses on website
- Lower time to market by generating new descriptions quickly
- Optimize product descriptions for improved visibility in search engines
Automation of product descriptionsWith the AX Semantics content automation software, Brille24 automatically generates product descriptions based on structured data from a PIM system. As texts are configured only once initially in the tool, the content output scales rapidly. The software takes over repetitive writing tasks and carries them out quickly and efficiently.
Fast time to market of new productsAfter the initial configuration of the content automation project in the AX Semantics platform, the Brille24 team has generated new descriptions at the push of a button. This shortens the time until a product can go live enormously and results in saved time and costs.
SEO and conversion optimized contentAll product descriptions are lengthier, unique and describe all important features of each model of glasses. The product descriptions rank well and the customer gets all relevant pieces of information. Brille24 is able to not only create the product descriptions, but also generate landing pages for individual opticians they cooperate with. In a pilot project, Brille24 has also successfully generated meta descriptions for more than 10,800 products.
- The employees save a lot of time that they would have needed to create product descriptions. Therefore, they have more time to tend to other tasks, e.g. content development.
- Additionally, the time to market for new products has been reduced drastically, as descriptions are created in an instant, thanks to content automation.
- The text creation is scalable and carried out very quickly.
- The content automation software also helps the company to increase its visibility in search engines, because all product descriptions are created according to SEO standards. Brille24 has also generated optimized meta descriptions of more than 10,800 product descriptions.