One man's joy is another man's sorrow: Lockdown and other factors have led to e-commerce overtaking retail in many places within the last couple of years. Customers nowadays have different expectations of online retailing than they had before the pandemic. But what does this mean for e-commerce companies in the long term? How do they […]
The Case
As a provider of detailed information on all US colleges, College Factual has a large portfolio. They offer students an overview about various graduate programs, courses, extracurricular activities and a guideline to chose the perfect college for them.
The Challenge
Due to the enormous amount of colleges and data, College Factual was faced with an overwhelming sum of texts they needed to put out. It was impossible to generate all these texts manually.
The Solution
The College Factual team knew they had to find a way to automate the entire content writing process. That's how they chose AX Semantics. With the help of the AX Semantics software, College Factual was able to structure their data on all colleges, generate many variables for their statements, and, therefore, cover all college programs and activities there are.
Automation of college descriptions
By using the AX Semantics content automation software, College Factual can automatically generate thousands of college and course descriptions based on structured data. Since the AX Semantics tool enables users to configure texts centrally and only once, the text production scales quickly for repetitive writing tasks.Automated updates for texts
If colleges change their portfolio, College Factual can implement text updates by the push of a button. This saves time and costs, and all college and course descriptions are always up-to-date.
Website page of College Factual
The Results
A very small team has generated summaries of the key informations that highschool graduates need to know about a college or university. Thanks to the AX Semantics software, short and very general texts were replaced by detailed, well-structured, up-to-date, and unique texts. Furthermore, College Factual was able to provide all the information, they would not have been able to generate manually.
