How EURONICS Saves Copywriting Costs With Automated Content

Huge Savings of Copywriter Costs

The automation of product descriptions relieves employees, whereby costs can be saved.

Over 1 Million Product Descriptions

EURONICS generated over 1,750,000 product descriptions just in 2020.

SEO and Conversion Optimized Product Descriptions

By generating optimized content, the software helps increase visibility in search engines.

euronics logo

EURONICS

EURONICS Deutschland eG is a large electronic online shop. The association has around 1,200 members in Germany at more than 1,400 locations with about 11,000 employees.

The Case

EURONICS sells consumer electronics such as computers, mobile phones, digital and video cameras, and household devices such as dishwashers, dryers, and freezers. The retail group operates more than 8,800 locations in Europe, and the EURONICS online shop is vast and is constantly growing with new products. The company needs many search engine optimized and conversion-oriented product descriptions for various products.

The Challenge

For EURONICS, the effort to manually write and regularly update such a large amount of search engine optimized and sales-oriented product descriptions is too great.Their goals:
  • Generate a large number of product descriptions
  • Generate search engine optimized and conversion-oriented product descriptions to improve Google rankings and conversion rates
  • Save copywriting costs

The Solution

The team of EURONICS knew that they had to find a way to automate an enormous amount of product descriptions. That's why the company decided to use AX Semantics' software.
  1. Generation of an enormous amount of product descriptions

    With the content automation software from AX Semantics, the company automates all required product descriptions based on product data. As soon as data changes and the product descriptions need to be updated, the company can create the new product descriptions at the push of a button within a few seconds.
  2. Relieve employees and save copywriter costs

    The company's employees are relieved enormously by automating product descriptions, as there are no more repetitive writing tasks. As a result, EURONICS saves on copywriting costs.
  3. Automation of search engine optimized and conversion-oriented product descriptions

    Euronics now generates comprehensive, consultative SEO product descriptions to optimize the conversion rate and Google rankings. Readers get product advice and purchase recommendations in the product descriptions, and thus orient themselves to which product is the right one for their needs.
automatically generated product description from EURONICS
Example of automatically generated product description

The Results

The company has been using the software of AX Semantics since 2015. EURONICS generated over 1,750,000 unique and high-quality product descriptions just in 2020. This means they multiplied their human productivity and saved many copywriting costs. The content automation software also helps the company increase its visibility in search engines.
euronics logo

EURONICS

EURONICS Deutschland eG is a large electronic online shop. The association has around 1,200 members in Germany at more than 1,400 locations with about 11,000 employees.

Do you want to learn more?

Contact us and book a suitable appointment with one of our experts.
Book A Free Call Now

How To Automate Product Texts In E-Commerce

Whitepaper about the topic: Automation of product texts in e-commerce
Free Whitepaper Download

How to Speed Up Content Writing With AX Semantics

Read more in our Blog

The 7 Best Translation Tools for e-Commerce

Today’s world economy is more global than ever, and translation tools play an important role in this! Companies that operate or want to operate in several countries need to be able to communicate their (product) information accurately in different languages. However, it is not always easy to produce high-quality translations, especially when dealing with large […]

Read More -->

The Ultimate Guide to Using AI Content Generator for eCommerce

What do calculators, ATMs, and self-driving cars have in common?  They all use Artificial Intelligence (AI) to perform tasks better and more efficiently than the average person. AI already outperforms human beings in many different areas, but most people don’t know that content writing is one of them. We are still not talking about full-scale […]

Read More -->

What Does Content Automation Cost? A Comparison between GPT and Data-to-Text

Automation with GPT (Generative Pre-trained Transformer) and Data-to-Text softwares has revolutionized the content creation process. Companies of all sizes are now able to quickly create text for a variety of requirements, from product descriptions to internal communications. But when is it worth using GPT tools, and when is it worth automating content with Data-to-Text software? […]

Read More -->
envelopephone-handsetmap-marker linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram