Digitalization is a big buzzword. But who are the players behind individual projects? What is really happening in companies in this regard? We turned to the pioneering women of digitization to find out more. Anika Pirwitz is e-commerce manager at Pier 14, a lifestyle and fashion company on the Baltic Sea. In this interview, she […]
The Case
The Challenge
- Generate a large number of product descriptions
- Generate search engine optimized and conversion-oriented product descriptions to improve Google rankings and conversion rates
- Save copywriting costs
The Solution
Generation of an enormous amount of product descriptions
With the content automation software from AX Semantics, the company automates all required product descriptions based on product data. As soon as data changes and the product descriptions need to be updated, the company can create the new product descriptions at the push of a button within a few seconds.Relieve employees and save copywriter costs
The company's employees are relieved enormously by automating product descriptions, as there are no more repetitive writing tasks. As a result, EURONICS saves on copywriting costs.Automation of search engine optimized and conversion-oriented product descriptions
Euronics now generates comprehensive, consultative SEO product descriptions to optimize the conversion rate and Google rankings. Readers get product advice and purchase recommendations in the product descriptions, and thus orient themselves to which product is the right one for their needs.