Last updated: August 2023 As the largest search engine and most important source of traffic, Google's policies are a very relevant part of the daily discussion for marketers and SEOs. With Google manager John Mueller's statement on "AI-generated content" and its impact on websites, the question of whether automatically generated content will be penalized by […]
The Case
More than 220,000 restaurateurs in 16 countries are using the competitive and innovative digital solutions that Hospitality Digital offers. The software helps to improve the overall business results. That is also done by content creation that Hospitality Digital is providing for 50,000 of these restaurateurs. The content is produced in 15 different languages.
The Challenge
Hospitality Digital was faced with the major challenge to create and automate website content for restaurants more efficiently. In the past, the company had to spend a lot of time creating content for their customers, the restaurateurs. In addition, the poor performance in terms of website traffic and visibility in search engines was a challenge that the company wanted to improve. That’s why Hospitality Digital decided to take a step towards automation.
Their goals:
- Generate high-quality and multilingual content for all 50,000 customers
- Be able to update content quickly and on scale
- Improve website traffic and search engine visibility to get more reservations for the restaurants
- Increase the speed of content creation
The Solution
The Hospitality Digital (METRO) team knew they needed to find a way to support restaurants with automated website content. So they decided to use AX Semantics.
Automation of restaurant listings
With the AX Semantics content automation software, Hospitality Digital can automatically generate content for restaurant websites based on structured data. After the initial configuration, the copywriters are able to generate unique and search engine optimized content with individual wording and style.Multilingual content
With AX Semantics, content automation can easily be done in 110 languages. This means that Hospitality Digital was able to generate listings in the language their customers needed. The rules and logics the content generation is based on can be taken over from the source language, so that the implementation of other languages is realized even faster. This is a huge advantage for all international companies of Hospitality Digital, as translation processes are often complex and lengthy and translation tools do not deliver the desired quality.Always up-to-date content
When information about the restaurants changes, it is necessary to adapt the content as well. But to do this manually is very time-consuming. With the help of AX Semantics, the company can now implement changes directly and centrally in the tool and roll them out to all relevant texts in all languages. This saves a lot of time and the content is always up-to-date.
Example of automatically generated content for a restaurant website
The Results
Since choosing AX Semantics, the company has generated unique and high-quality listings for their 50,000 customers in 15 languages. Furthermore, Hospitality Digital was able to massively reduce the time and effort required to create listings and, therefore, to relieve their content team drastically. Another very positive consequence of the content automation is that the website traffic and Google rankings have increased immensely. And, last but not least, Hospitality Digital is saving costs for manual translations they needed for the generation of listings for the restaurants they serve and support.
