Last updated: August 2023 As the largest search engine and most important source of traffic, Google's policies are a very relevant part of the daily discussion for marketers and SEOs. With Google manager John Mueller's statement on "AI-generated content" and its impact on websites, the question of whether automatically generated content will be penalized by […]
The Case
The Challenge
- Create high-quality descriptions that can be updated quickly and at low cost
- Create unique SEO descriptions to increase Google visibility
- Relief for the employees
The Solution
Automation of repetitive writing tasks
The company is able to automatically create numerous descriptions for their retailer pages based on structured data. The automation relieves the burden on staff and saves time.Automated updates of SEO descriptions
With the help of AX Semantics software, frequently necessary content changes can be made automatically when data changes. Since updates in opening hours or represented brands are regular happenings at kitchen studios, the resulting workload for manual changes would not be feasible. With the help of the AX software, the company has built a text structure only once. Based on the data of the kitchen studios, unique content can be generated at the push of a button. As soon as information changes, a new text can be created without any additional effort.
The Results
- Their SEO visibility can be increased permanently through content automation.
- More customers come across the website via retailer profiles and request kitchen expert advice.
- Sistrix visibility increased from 0,7 to 1 within 3 months, which roughly corresponds to a doubling of SEO traffic.