As ChatGPT is still all the rage and has seen one million registrations in the first couple of days after its release, OpenAI has released their latest language model GPT-4, the long awaited successor of GPT-3. GPT-4 is a further development of GPT-3, or GPT3.5, bringing with it a range of new capabilities and enhancements […]
- Generate high-quality and optimized product descriptions that match the tone of the respective brands.
- Dramatically increase the speed of product description creation.
- Relieve the editorial teams and free up time for other tasks, such as optimizations.
- Ability to adapt and update product descriptions quickly and on scale.
Automation of product descriptionsWith the AX Semantics content automation software, KLiNGEL can automatically generate product descriptions based on structured data from a PIM system. KLiNGEL has successfully switched the product management and translation team to a hybrid editorial model. The configuration of the content is in the hands of editors. After the configuration, the team was able to replace short and generic product descriptions with unique content that consisted of individual wording and style for various brands.
Content in multiple languagesSince content automation is possible in 110 languages with AX Semantics, internationalization is definitely an option. This is a massive advantage for internationally operating companies like KLiNGEL, as translation processes are often complex, lengthy, and therefore cost-intensive. With content automation, KLiNGEL can provide brand-specific product descriptions for all markets and in all the languages they need.
Fast time to market of the productsProducts no longer wait for publication because the product descriptions have not yet been written or translated. As soon as product data is available, a product description is generated automatically.
Always up-to-date contentWhen product information changes, it is necessary to adapt the content accordingly. But it is very time-consuming to do that manually. With the help of AX Semantics, KLiNGEL can implement changes centrally in the tool and roll them out to all relevant texts in all languages and for all platforms like online stores, Amazon and eBay. This saves a lot of time and the product descriptions are always up-to-date.