Large Language Models (LLMs) such as (Chat)GPT or BERT will become (or have already become) an indispensable part of the writing process in professional settings. They can also be a support for writing tasks in the context of data-to-text automation. They offer diverse applicability, making them invaluable throughout the copywriting process. These models prove to […]
- Due to content automation, Lyreco is able to standardize a high quality for their product texts.
- Before using AX Semantics’ software, Lyreco needed about ten minutes to write every new product description manually. Now, the content creation is scalable and executed by the push of a button. In this way, the Lyreco team was able to create approx. 33,000 product texts in only two months and about 50,000 product descriptions in the first few months. Obviously, the use of the software saves a lot of time and money for the company.
- With the time saved, the team of Lyreco was able to add many important text modules to the product pages, like call to action buttons and environmental certificates and, therefore, improved the overall user experience.
- Also, in eliminating monotonous work, team members have much more fun and are able to tend to other important tasks.