As ChatGPT is still all the rage and has seen one million registrations in the first couple of days after its release, OpenAI has released their latest language model GPT-4, the long awaited successor of GPT-3. GPT-4 is a further development of GPT-3, or GPT3.5, bringing with it a range of new capabilities and enhancements […]
- speed up content writing and translation
- get SEO-relevant content for the shop
- optimize domain for multiple markets and search engines
Automated generation of category descriptionsBy automating category descriptions with AX Semantics, Mytheresa can create thousands of category descriptions by the touch of a button. In the beginning, an initial configuration of the AX Semantics platform is necessary. Statements and rules are defined according to the individual requirements of Mytheresa. Aggregated product data, among other things, serve as the information basis for the texts.
SEO optimized contentIn addition to product data, Mytheresa has automatically incorporated search terms into the content in order to maximize the content's relevance. The SEO features of the software also make it possible to generate unique content and avoid duplicate content.
Consistent & high-quality contentBecause several editors with different writing styles do not write content, but the ruleset is built centrally in the AX platform, automated content creation can ensure consistent and high quality. Thus, the texts offer advantages in terms of SEO and are also read.
- Improvement of Google rankings by up to 20 positions in 6 months after publishing the automated category descriptions
- Increased visibility of primary keywords by 80%