NappeyValleyNet is a website that offers information targeting the Central London parenting community. It covers all kinds of data on schools, childcare etc. and wants to connect people and help them built relationships. Therefore, the content provided by NappeyValleyNet has a wide range, is detailed, and needs to be updated quite frequently.
It was not easy for the website to produce search engine optimized texts that would rank on Google. The sheer range of content made it hard to optimize for one keyword or category, and the publishers have been looking for years to find a solution for this issue.
The NappyValleyNet team knew they had to find a way to automate the content writing process, but, at the same time, provide unique content. That's how they chose AX Semantics.