Last updated: August 2023 As the largest search engine and most important source of traffic, Google's policies are a very relevant part of the daily discussion for marketers and SEOs. With Google manager John Mueller's statement on "AI-generated content" and its impact on websites, the question of whether automatically generated content will be penalized by […]
The Case
The Challenge
Their goals:
- Fast and accurate access to information for readers
- Daily and up to date reporting
- Reduce employee workload
The Solution
Automation of daily reports
news.de can automate its news with the content automation software from AX Semantics. For example, the daily coverage of the COVID-19 virus was automated based on structured data from the Robert Koch Institute. In this case, news.de used DataCater to set up the data pipelines that extracted data from various APIs of the Robert Koch Institute, prepared it for text production, and sent it to the AX Semantics NLG Cloud. From the data, AX Semantics NLG Cloud automatically generated optimized texts that were sent to news.de's content management system.Increasing the quality, accuracy and speed of reporting
With the help of content automation software from AX Semantics, the company can provide its readers with faster and more accurate access to information in a wide range of categories. For example, with Corona Reporting, daily reports on current incidence, deaths, new infections, ICU bed occupancy, and incidence trends over the past 6/7 days were generated at the touch of a button for each of the more than 400 districts. In addition, there were daily reports provided on the situation in the individual federal states, on the incidence of infection in Germany, on the current vaccination status in Germany, and the federal states with a vaccination overview. news.de also generated incidence figures for the districts per federal state and offered its readers overview tables with the most important figures.Reducing the workload for employees
The news.de employees could not manually write the required daily reports on current news, headlines, photos, and videos from the most diverse categories because the workload would be too significant. Automated reporting relieves employees of a lot of work.