Machine-generated text creation is a relief for copywriters and content managers in e-commerce. Anyone involved in writing texts benefits from it. There are two key technologies: generative AI and rule-based data-to-text systems. Most have already had their first experiences with generative AI, most notably GPT. But how do these two technologies differ in terms of […]
The Case
Öffnungszeitenbuch is the largest directory of opening hours in the German-speaking region. Therefore, they have to provide an enormous amount of structured texts and detailed information. Öffnungszeitenbuch also has an Italian and French branch.
The Challenge
Öffnungszeitenbuch needs to create and update many texts for the descriptions of their entries. This, of course, would take a lot of time and manpower, if generated manually.
The Solution
The team of Öffnungszeitenbuch knew they had to find a way to automate the content writing process for the descriptions of their entries. That's how they chose AX Semantics.They use the AX Semantics software to automatically generate descriptions which give information on opening hours, addresses, and contact information. With the integration of OpenStreetMap, they can also give detailed directions.
The Results
Thanks to content automation, Öffnungszeitenbuch was able to increase the traffic and conversion rate on their website. This is because of the automated generation of unique und SEO friendly content. In addition, Öffnungszeitenbuch was able to expand their business, thanks to internationalization. They now have websites targeting the Italian and french market.
