Today’s world economy is more global than ever, and translation tools play an important role in this! Companies that operate or want to operate in several countries need to be able to communicate their (product) information accurately in different languages. However, it is not always easy to produce high-quality translations, especially when dealing with large […]
- Create and update a huge number of product descriptions for over 15 categories
- Update product descriptions quickly
- Offer readers real added value with the product descriptions so that conversions increase
Adaptation and updating of content within the shortest time possibleProducts are developed further, new products are launched on the market. Content often needs to be adjusted and updated with a vast product range like Otto. This would not be possible manually. With the help of AX Semantics software, Otto can implement changes once centrally in the tool and apply them to all relevant texts simultaneously.
Automation of repetitive writing tasksWith AX Semantics content automation software, Otto can create many product descriptions based on their PIM data. Due to the high product variety, Otto proceeds here according to their shop categories. After the initial configuration of the AX tool, product descriptions for a whole category can be generated with one click.
Increase of content quality and conversion rateHigh-quality product descriptions are created by configuring the content, wording, tonality, and structure individually. They incorporate seasonal and event-related content into product descriptions where it fits – no big task thanks to automation. This arouses the reader's interest and fits their current information needs perfectly. The descriptions are indistinguishable from handwritten ones.