Last updated: August 2023 As the largest search engine and most important source of traffic, Google's policies are a very relevant part of the daily discussion for marketers and SEOs. With Google manager John Mueller's statement on "AI-generated content" and its impact on websites, the question of whether automatically generated content will be penalized by […]
The Case
The Challenge
- Generate high-quality product descriptions in 17 languages for all products
- Increase the speed of product description creation and thereby significantly shorten the time-to-market for a product
- Positively impact customer service
- Increase the number of conversions
The Solution
Automation of product descriptions with added value
With the AX Semantics content automation software, SkatePro can automatically generate product descriptions automatically based on structured data. The ruleset configuration and the content arein the hands of a SkatePro employee who knows their products best. This means that the experienced staff of SkatePro can excellently implement the specific requirements for text quality.Fast content generation in multiple languages
It is possible to generate automated texts in over 110 languages with AX Semantics. The team of SkatePro needs content in 17 different languages. The big advantage of multilingual projects: Semantic rules are created in AX Semantics independently of the language and can therefore be applied to any language. This has excellent synergy effects so that the implementation of additional languages brings extra scaling. SkatePro works with 17 in-house translators. They no longer have to translate every text, but only one text element. This has the advantage that a very high text quality is achieved in all necessary languages, and the company saves a lot of money.Fast time to market
With AX Semantics, the team can generate new descriptions at the push of a button. This shortens the time until a product can go live enormously.Always up-to-date texts & consistent text quality
Every 24 hours, the team refreshes all data that form the basis for the content generation. This results in the fact that the texts always have up-to-date information. The team proceeds from category to category, starting with the oldest automatically created categories. In addition, the quality of the texts is consistent across all required languages. This is especially helpful for SEO. All necessary specifications are integrated into the tool.
The Results
- It significantly reduced the time-to-market in the respective languages.
- The organic traffic and Google ranking have increased due to content automation, among other things.
- Long-term savings of manual translation costs for generating product descriptions.
- Improved accuracy of content reduces the amount of pre-sales product support.