Multichannel mail-order retailer KLiNGEL is a pioneer in the automation of product descriptions. The retailer operates 60 online stores in 12 countries and needs a lot of texts for its numerous products. Meanwhile, the medium-sized family business generates 50 million texts per month. A truly impressive figure! Even more so, since the company started out […]
Reduced costs:instead of €26 for a manually created product description before, Schäfer Shop has now reduced costs to only €3 per description. That is only 13 percent of the previous costs.
Higher productivity:instead of manually creating 2,000 descriptions per year, editors now create 30,000 descriptions per year – that’s 15 times more.
Higher shopping cart values:the average value of a shopping cart has increased by 10 percent. That means the improved product descriptions have led to customers buying more.
Satisfied copywriters:editors are grateful for the work relief AX Semantics provides them with for repetitive writing tasks.