As ChatGPT is still all the rage and has seen one million registrations in the first couple of days after its release, OpenAI has released their latest language model GPT-4, the long awaited successor of GPT-3. GPT-4 is a further development of GPT-3, or GPT3.5, bringing with it a range of new capabilities and enhancements […]
- Generate high-quality product descriptions for all products
- Increase the speed of product description creation and thereby significantly shorten the time-to-market for a product
- Achieve a permanent up-to-dateness of the content
Automation of product descriptionsWith the AX Semantics content automation software, SSI Schäfer Shop can automatically generate product descriptions based on structured data from a PIM system. The configuration of the content is in the hands of the copywriters. This means that the specific requirements for text quality can be excellently implemented by the experienced staff of the Schäfer Shop.
Fast time to market of the productsAfter the initial configuration of the content automation project in AX Semantics, the team has generated new descriptions at the push of a button. This shortens the time until a product can go live enormously.
Reduced costs:instead of €26 for a manually created product description before, Schäfer Shop has now reduced costs to only €3 per description. That is only 13 percent of the previous costs.
Higher productivity:instead of manually creating 2,000 descriptions per year, editors now create 30,000 descriptions per year – that’s 15 times more.
Higher shopping cart values:the average value of a shopping cart has increased by 10 percent. That means the improved product descriptions have led to customers buying more.
Satisfied copywriters:editors are grateful for the work relief AX Semantics provides them with for repetitive writing tasks.