Last updated: August 2023 As the largest search engine and most important source of traffic, Google's policies are a very relevant part of the daily discussion for marketers and SEOs. With Google manager John Mueller's statement on "AI-generated content" and its impact on websites, the question of whether automatically generated content will be penalized by […]
The Case
Stuttgarter Zeitung covers news and topics concerning the city of Stuttgart and its surrounding area. To keep readers up-to-date on pressing issues and current developments, they continuously expand their portfolio. They cover all topics a newspaper usually reports about, e.g. politics, sports, economy, etc.
The Challenge
As the newspaper wanted to keep readers updated on the concentration of fine dust in the city, they tried to find a way to report about this continuously, without or little input from their journalists. They also tried to find a way to relieve their employees of writing reports that had a repetitive pattern and only basic information.
- Create high-quality reports very quickly
- Provide live information on current air quality
The Solution
Stuttgarter Zeitung knew they had to find a way to automate the content writing process of the fine dust live reports and sport reports. That's how they chose AX Semantics. Copywriters formulated statements on the AX Semantics platform, and created the basic structure of the reports. On the basis of available data sets, published by officials, these statements are then automatically updated with current information and data. Therefore, the live fine dust reports are always up-to-date and sports reports are published as soon as results are final.
Sports reports and fine dust reports generated with the AX Semantics software
The Results
The reports on fine dust and sports are of a high-quality, as they are built according to set rules and the data provided. The live information on current air quality in the Stuttgart region is always up-to-date and doesn't need input of any journalists. In fact, the fine particle radar has been awarded the the local journalist prize for Robot Journalism of the Konrad Adenauer Foundation.
