Digitalization is a big buzzword. But who are the players behind individual projects? What is really happening in companies in this regard? We turned to the pioneering women of digitization to find out more. Anika Pirwitz is e-commerce manager at Pier 14, a lifestyle and fashion company on the Baltic Sea. In this interview, she […]
- The company generated over 300 multilingual product descriptions in English and German for products from 3 different categories.
- In the first 3 months since the product descriptions were published, the visibility of the respective product category on Google has increased by 200%.
- After the Google Core Update in June 2021, roboexpert increased the overall visibility with their domain by half.
- The company reduces costs and saves a lot of time by automating its product descriptions.
- If tricky questions are answered exactly before the purchase, additional trust can be built up and the probability of purchase can be increased. Furthermore, FAQs offer an SEO advantage because they appear as questions (rich snippets) in a prominent place on the SERP (results display).