Machine-generated text creation is a relief for copywriters and content managers in e-commerce. Anyone involved in writing texts benefits from it. There are two key technologies: generative AI and rule-based data-to-text systems. Most have already had their first experiences with generative AI, most notably GPT. But how do these two technologies differ in terms of […]
- The company generated over 300 multilingual product descriptions in English and German for products from 3 different categories.
- In the first 3 months since the product descriptions were published, the visibility of the respective product category on Google has increased by 200%.
- After the Google Core Update in June 2021, Think (then roboexpert) increased the overall visibility with their domain by half.
- The company reduces costs and saves a lot of time by automating its product descriptions.
- If tricky questions are answered exactly before the purchase, additional trust can be built up and the probability of purchase can be increased. Furthermore, FAQs offer an SEO advantage because they appear as questions (rich snippets) in a prominent place on the SERP (results display).