Today’s world economy is more global than ever, and translation tools play an important role in this! Companies that operate or want to operate in several countries need to be able to communicate their (product) information accurately in different languages. However, it is not always easy to produce high-quality translations, especially when dealing with large […]
- Create highly valuable content for users and provide them with comprehensive knowledge on tools
- Write blog posts and product descriptions which contain important keywords and improve SEO
- Scale content creation process, as there are thousands of products on the platform
1. High-quality and valuable contentThanks to automated content, for each new tool described, Toolbrothers has not only a detailed description on the product page, but also a comprehensive blog post. The blog posts as well as the product descriptions on the product detail pages are based on product data and are generated automatically with AX Semantics.
2. SEO improvementBlog articles and descriptions contain important keywords for SEO and answer important user questions. The content is very helpful for users, which also factors in as regards Google’s Helpful Content update.
3. Scalable content creation processNew descriptions are created very quickly with the AX Semantics software. The creation process of the descriptions and blogs is scalable, as data is turned into high-quality texts. This automated process saves a lot of money and time. Toolbrothers can use this freed up time in other ways. For example to create multimedia content for their customers, which consist of videos and 360 degree view of the products.
- Enrich blog posts and product descriptions with even more information that won’t just describe the product, but also give even more advice and tips.
- Internationalization of content automation as the company wants to expand to the french market.
- More content output. As of now, Toolbrothers has 270,000 products on offer. But they want to expand their range of products to 1 million items. For this, a lot of content is needed, which can only be done by content automation.