Last updated: August 2023 As the largest search engine and most important source of traffic, Google's policies are a very relevant part of the daily discussion for marketers and SEOs. With Google manager John Mueller's statement on "AI-generated content" and its impact on websites, the question of whether automatically generated content will be penalized by […]
The Case
The Challenge
Their goals:
- Efficiently generate large volumes of product descriptions based on product features
- Keep the product descriptions up-to-date at all times and with minimal effort
- Generate texts in all eleven business languages
- Import all generated texts into TVH's PIM system
The Solution
1. Generate product descriptions on scale
With the AX Semantics software, TVH is able to generate product descriptions quickly and efficiently for large quantities of items, as a product group can contain more than 5,000 items, for example. By linking the product data to AX Semantics, TVH can automatically generate the required product descriptions in the desired structure and tonality.2. Up-to-date product descriptions
Whenever the data changes, TVH can update its texts directly on the AX Semantics platform. Based on the available data sets, the texts are automatically updated with the latest information and data.3. Quick content generation in eleven languages
TVH needs content in eleven languages. With AX Semantics, it is possible to generate automated texts in more than 110 languages. Since semantic rules are language independent and can therefore be applied to any language, there are excellent synergy effects that result in additional scaling as more languages are implemented. As a result, high-quality texts are produced in all required languages, while the company saves on translation costs and time.4. Automated import of texts into the PIM System
Thanks to the AX Semantics API, the product descriptions generated by TVH are dynamically imported into their PIM system. Whenever they update the data and texts in AX Semantics, the texts in the PIM system are automatically updated as well. This way, every department has the same knowledge and database about every product.The Results
- Automated content creation on scale, descriptions for new products are generated quickly
- Descriptions in all 11 business languages, reducing translation time and costs
- Product descriptions are always up-to-date and can be easily adapted
- Consistent quality because of rule-based text creation
- Efficient import of generated texts into TVH’s PIM system