AI-powered, SaaS-based content generation solution gives online retailers superpowers to create thousands of unique product descriptions in minutes and drive the most effective SEO.
Automated Content in eCommerce
How long do you spend updating your product descriptions, laboriously making alterations as prices or specifications change, or adding fresh products when your range expands?
Traditionally, content creation, particularly when it comes to product descriptions, has been an arduous, never-ending task. Wouldn’t it be great if the technology was there for some, or all, of the work involved in generating and maintaining high-quality, accurate and relevant product descriptions to be completed automatically?
Used correctly, automated content provides exactly this, creating highly readable copy that can be altered or updated in minutes! Sound too good to be true? Read on to discover how automated content is transforming the way in which eCommerce operates, providing a fast, responsive tool for keeping product data current, readable and accurate.
How does automated content work?
In the first instance, information from your product database (e.g. a PIM product information management or MDM (Master Data Management) system is used as the basis for automated content creation. Using a series of parameters, users then instruct the automated content software on how to proceed. There are numerous variables which the software can use to refine product descriptions, as well as assist in categorising them so that customers are able to find what they need more easily. Products can be grouped by variables such as size, material, colour, style, purpose and various style features (for example, jackets may be categorised and described as: bomber; shearling; quilted; blazer; biker; leather; slim fit and so on). Once the various fields are set up, the software will automatically ensure that products that fall within a particular field carry the relevant information as part of the description.
Automated content software can also be used to quickly make changes in literally thousands of different product descriptions at the same time.
For example, if all jackets are to be subject to 20% off for the day as part of a flash sale event, it’s possible to change all jacket descriptions to reflect this change in a single transaction. This enables thousands of different jacket descriptions to reflect the fact that there’s a 20% drop in their price, without the need to amend each description manually.
The ability to make wide-ranging changes in product data not only spans many different categories, but it also allows changes to be made simultaneously even if the product descriptions are in several different languages or relate to many different groups of products.
Although initially quite time-consuming to set up, once the initial fields and parameters have been put in place, it’s possible to gradually refine and increase the number of commands given to software which creates the automated content. There are numerous advantages:
- Save time
- Minimize the risk of user error
- Manage complex alterations and updates fast, convenient and effective
How can automated content be applied?
Who uses automated content?
In today’s highly competitive online business environment, automated content can be used to ensure that your data is more responsive, accurate and relevant than that of the competition! Automated content is of particular use for sellers who have a large volume of products which are virtually impossible to control and update manually. Particularly if the products span a number of different categories or have an international reach which requires that descriptions are translated into several different languages, automated content is a vital tool that can ensure product data remains relevant. Ideal for Amazon sellers, automated content can also be used by almost any organisation that sells a variety of different products online. Whether businesses want to improve the quality of the information they give customers or widen their use of automated content to enhance other areas of the customer experience, the software is a versatile tool that can make a positive difference in a variety of ways.
AI and increasing automation are strong trends within the eCommerce environment.
Driven partly by a need to keep pace with customer demand, as well as the necessity of enhancing the customer experience, keeping overheads to an absolute minimum and optimising sales in a demanding and sometimes hostile setting, the rise of automated content is seen as a way to “do more with less” whilst letting AI take the strain. As time goes on, it is expected that automation is likely to take over a growing share of work which is currently completed manually. To get ahead of the game and begin your enterprise’s journey towards a more efficient, high functioning future, automated content is a good place to start.
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