The Copywriter of Tomorrow - How Companies Transform Text Into a Revenue Driver Through A Copy Director

Why Copywriters Become Copy Directors Digitalization is changing many things in the labor market. Older professions are disappearing, while new ones are emerging.  Companies also need to constantly improve their digital presence in order to remain competitive. For this purpose, they have to generate high-quality content - often in an enormous number.  Content requirements have […]

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Why FAQs are so important for product pages in the online store

FAQs - spelled out Frequently Asked Questions - are a key component of the user experience. Ideally, they answer the most important questions asked by visitors to a website and represent a great opportunity to improve customer service and the customer experience. From a content perspective, FAQs can be used throughout the entire customer journey […]

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Automated Texts - A Breach of Google's Guidelines?

As the major search engine and the most significant traffic source, Google's guidelines are a relevant part of the daily discussion for marketers and SEOs. This past week, the statement of John Müller, Google's Executive, on "AI-generated content" and its effects on websites rekindled a debate about auto-generated texts and the issue of whether they […]

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Lower the Return Rate: 6 Tips for Fewer Returns in Online Retail

High returns are a familiar issue in online retailing. Prior to the Covid-19 pandemic, a significant amount of goods is already being ordered online - and returned. This behavior of consumers has intensified even more now with the pandemic. This is because customers love free returns. In this way, they can order products, test them […]

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The Top 3 Developments in 2022 in the E-Commerce Sector

Digital Business Expert Oliver Kling talks about the Trends in Online Commerce Oliver Kling holds a master's degree in Sociology and specializes in economics, business and digital transformation. Having a background in e-business since 2013, he consults mid-sized and multinational companies on how to build digital marketing, sales and service solutions. The 3 Essential Developments […]

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Seasonal Business in E-Commerce: 4 Tips on How to Optimally Prepare Yourself for It

Be it Christmas, Easter, Black Friday or Cyber Monday. There are several days of the year in e-commerce that have real potential for retailers and generate a lot of sales, as well, since many potential customers are particularly eager to buy here.  It is crucial to be prepared well in advance to ensure that the […]

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Top 5 Blog Posts in 2021 - Review of the Year

The year 2021 is coming to an end soon. Time for a little review, because a lot has happened and our clients have achieved great results. Take a look at your and our top 5 articles from 2021! 57% Higher Conversion Rate - Successful Use of Automated & Personalized Product Descriptions Stephan Bayer, Managing Director […]

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The 10 Hottest E-Commerce Trends 2022

Experts forecast US e-commerce sales to reach $1,000 billion for the first time in 2022! An incredible figure (DCKAP, 2021). It is not new that online retail is increasingly making up a larger share of the total sales volume. Nor is it news that the Covid 19 pandemic has caused it to increase dramatically.  In […]

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Alternatives to Textbroker and Co. – The Copywriting Agency Comparison

Unique and impactful content is vital for a successful online presence. Well-written, customized content increases the visibility in search engines, among others, and leads to an increase of the conversion rate, but the priority is creating individual content for the reader. Are copywriting agencies the right choice for creating unique and convincing content, or is […]

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E-Commerce SEO: These Expert Tips Will Take You to the Top of Google’s Rankings

Would you like to generate more sales for your online store? Then you should not neglect the topic of Search Engine Optimization (SEO). The higher the rankings of your website are, the easier potential buyers find you and make a purchase. Apart from a good ranking in the search engine, it is highly important that […]

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