The Top 3 Developments in 2022 in the E-Commerce Sector

Digital Business Expert Oliver Kling talks about the Trends in Online Commerce Oliver Kling holds a master's degree in Sociology and specializes in economics, business and digital transformation. Having a background in e-business since 2013, he consults mid-sized and multinational companies on how to build digital marketing, sales and service solutions. The 3 Essential Developments […]

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Seasonal Business in E-Commerce: 4 Tips on How to Optimally Prepare Yourself for It

Be it Christmas, Easter, Black Friday or Cyber Monday. There are several days of the year in e-commerce that have real potential for retailers and generate a lot of sales, as well, since many potential customers are particularly eager to buy here.  It is crucial to be prepared well in advance to ensure that the […]

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Top 5 Blog Posts in 2021 - Review of the Year

The year 2021 is coming to an end soon. Time for a little review, because a lot has happened and our clients have achieved great results. Take a look at your and our top 5 articles from 2021! 57% Higher Conversion Rate - Successful Use of Automated & Personalized Product Descriptions Stephan Bayer, Managing Director […]

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The 10 Hottest E-Commerce Trends 2022

Experts forecast US e-commerce sales to reach $1,000 billion for the first time in 2022! An incredible figure (DCKAP, 2021). It is not new that online retail is increasingly making up a larger share of the total sales volume. Nor is it news that the Covid 19 pandemic has caused it to increase dramatically.  In […]

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Alternatives to Textbroker and Co. – The Copywriting Agency Comparison

Unique and impactful content is vital for a successful online presence. Well-written, customized content increases the visibility in search engines, among others, and leads to an increase of the conversion rate, but the priority is creating individual content for the reader. Are copywriting agencies the right choice for creating unique and convincing content, or is […]

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E-Commerce SEO: These Expert Tips Will Take You to the Top of Google’s Rankings

Would you like to generate more sales for your online store? Then you should not neglect the topic of Search Engine Optimization (SEO). The higher the rankings of your website are, the easier potential buyers find you and make a purchase. Apart from a good ranking in the search engine, it is highly important that […]

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8 Reasons You Shouldn't Be Scared of Outsourcing Your Content Requirements

Content marketing is a crucial part of many businesses’ strategies, whether they’re early-phase startups or established global corporations. However, many companies struggle to maintain their strategy over the long term. The end result: frustration and stagnation.  These days, more businesses are warming up to the idea that external help is the answer. According to the […]

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Tips for a successful content experience - Interview with Robert Weller

At the virtual AXCD 2020, Robert Weller, Director Community & Education as well as Interim Marketing Director at konversionsKRAFT, spoke as keynote speaker about content experience design. In this interview, Robert tells us what content experience means to him, how the success of content can be measured and how the potential for content automation can […]

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Do you think questions are that powerful? Pia Frey can tell you

“(…) and to try to love the questions themselves.” Pia Frey, co-founder of Opinary, shares this recommendation of the German poet Rainer Maria Rilke with enthusiasm.In the AXCD talk she describes the great impact of questions on humans. We are profoundly trained to answer questions because unanswered questions will be like open tasks for our […]

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Video Trends in Content Marketing for 2023

Video has long been established as a medium for content marketing, but new developments in technology and AI can initiate innovative impulses in this field. Tom Vollmer, CEO & Co-Founder of cofenster, a video edition app, has presented on the AXCD2020 the trends he considered playing an important role in the next two or three […]

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