8 Reasons You Shouldn't Be Scared of Outsourcing Your Content Requirements

Content marketing is a crucial part of many businesses’ strategies, whether they’re early-phase startups or established global corporations. However, many companies struggle to maintain their strategy over the long term. The end result: frustration and stagnation.  These days, more businesses are warming up to the idea that external help is the answer. According to the […]

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Tips for a successful content experience - Interview with Robert Weller

At the virtual AXCD 2020, Robert Weller, Director Community & Education as well as Interim Marketing Director at konversionsKRAFT, spoke as keynote speaker about content experience design. In this interview, Robert tells us what content experience means to him, how the success of content can be measured and how the potential for content automation can […]

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Do you think questions are that powerful? Pia Frey can tell you

“(…) and to try to love the questions themselves.” Pia Frey, co-founder of Opinary, shares this recommendation of the German poet Rainer Maria Rilke with enthusiasm.In the AXCD talk she describes the great impact of questions on humans. We are profoundly trained to answer questions because unanswered questions will be like open tasks for our […]

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Video Trends in Content Marketing for 2023

Video has long been established as a medium for content marketing, but new developments in technology and AI can initiate innovative impulses in this field. Tom Vollmer, CEO & Co-Founder of cofenster, a video edition app, has presented on the AXCD2020 the trends he considered playing an important role in the next two or three […]

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The Importance of Product Experience Management (PXM) - Interview with Tobias Schlotter

Akeneo, that is one of the world's leading providers of PXM solutions. My name is Tobias Schlotter and I have been responsible for Akeneo's DACH region and Eastern European business for five years. Since 2012, we have grown into an international company with locations in France, Germany, the UK, Australia and the USA. As a […]

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Human first - Saim Alkans Keynote AXCD 2020

The ever increasing demands on content production are increasingly driven by effectiveness and efficiency. The need for increasing conversion rates or improved SEO data requires the constant optimization of content. The content production does not stop.  At the same time many of these processes are repetitive and time consuming. They take up all of our […]

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Welcome to the future: Content Automation on Amazon

Automating content is always useful if you need a large amount of it. But is it possible to create 10 000 product texts, 32 videos and 15 000 product images in a single day? Stefan Gutheil the CEO & Founder of ICONIC SALES can tell you how to do this, because he and his team have already […]

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From wallflower to leading role: The evolution of content in SEO

SEO and text automation have a longer shared history than many other content marketing areas. The SEO experts Björn Darko and Malte Landwehr called to mind the times when very simple spinning systems generated horrible spam content that were basically only produced to feed the search engines with keywords. “SEOs used to think that the […]

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Human first - Thank you all for this thrilling and insightful AXCD 2020!

“Human first” - in his keynote at the beginning of the conference Saim Alkan outlined the motto of this year's AXCD 2020. This was meant as an invitation to expand the discussion of the current topics of content and content marketing such as digitization and artificial intelligence. The point of view was taken up by […]

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plentymarkets at the AXCD 2020

plentymarkets is partner and sponsor at the virtual AXCD 2020. The company will be there with a booth and a session. The topic of the session is: "Multichannel leicht gemacht. Erobere mit perfektem Content und nur einer Schnittstelle die nationalen und internationalen Märkte"  In advance, plentymarkets answered the questions who they are, what the audience […]

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